Ri Happy Explained

Ri Happy
Type:Private
Founder:Carlyle Group
Key People: (CEO)
Hq Location City:São Paulo
Hq Location Country:Brazil
Num Locations:196 locations
Area Served:Brazil
Industry:Retail
Owner:Grupo Ri Happy
Num Employees:4000+
Divisions:Ri Happy Baby
Foundation:1988, 45 years ago
Website:https://www.rihappy.com.br/

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.[1]

History

Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".[2]

It had 196 stores as of May 2019.[3] [4]

In 2012 the private equity fund The Carlyle Group fund acquired an 85% stake in the company, assuming majority control.[5] [6] [7] As part of the acquisition, Héctor Núñez became CEO. In the same year, Ri Happy purchased competitor PBKids.

In 2020,, previously CEO of, became the new CEO.[8]

In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.[9]

Ri Happy Baby

Ri Happy Baby
Foundation:2013, 10 years ago
Location:São Paulo
Website:https://www.rihappy.com.br/baby

In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.

See also

Notes and References

  1. News: 25 June 2012 . Rede de brinquedos RiHappy compra a concorrente PBKids . Toy chain RiHappy buys competitor PBKids . live . https://web.archive.org/web/20220716080017/https://g1.globo.com/economia/negocios/noticia/2012/06/rede-de-brinquedos-rihappy-compra-concorrente-pbkids1.html . 16 July 2022 . 19 January 2024 . . pt-BR.
  2. News: Marinho . Mariana . 22 May 2016 . Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos . In its expansion phase, Ri Happy is named best toy store . live . https://web.archive.org/web/20161002174349/https://www1.folha.uol.com.br/saopaulo/2016/05/1773196-em-fase-de-expansao-ri-happy-e-eleita-melhor-loja-de-brinquedos.shtml . 2 October 2016 . 19 January 2024 . . pt-BR.
  3. Web site: About us. Ri Happy Brinquedos. 2016-08-05.
  4. Web site: Only Rihappy didn't slip. This Is Money. 2016-08-07. 2019-05-26. https://web.archive.org/web/20190526073837/https://www.istoedinheiro.com.br/noticias/negocios/20080319/ri-happy-nao-escorregou/12895. live.
  5. Web site: Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years. Reuters. 2016-08-05. 2016-08-18. https://web.archive.org/web/20160818192506/http://br.reuters.com/article/businessNews/idBRSPE82103Z20120302. dead.
  6. Web site: Change in the presidency of the company. Analysis. 2020-06-07. 2023-07-17. https://web.archive.org/web/20230717221819/https://analise.com/mercado-em-movimento/ri-happy-troca-comando-presidential. live.
  7. Web site: 1 March 2012 . The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer . live . https://web.archive.org/web/20230819194514/https://www.carlyle.com/media-room/news-release-archive/carlyle-group-acquires-85-ri-happy-brazils-largest-toy-retailer . 19 August 2023 . 19 January 2024 . The Carlyle Group.
  8. News: 6 July 2020 . Ri Happy tem novo comando a partir desta segunda-feira . Ri Happy has new command starting this Monday . https://web.archive.org/web/20210615024806/https://valor.globo.com/empresas/noticia/2020/07/06/ri-happy-tem-novo-comando-a-partir-desta-segunda-feira.ghtml . 15 June 2021 . 19 January 2024 . . pt-BR.
  9. Web site: 2022-11-12. 2022-10-19. pt-BR. Redação. Carrefour leads the ranking of the largest retail companies in Brazil. Mercado&Consumo.

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