Rhapsody (magazine) explained
Rhapsody was one of United Airlines' monthly in-flight magazines, along with Hemispheres. It was directed toward luxury consumers, being available in United's lounges and first- and business-class cabins.[3] [4] [2] [7] The magazine was published by Ink and headquartered in Brooklyn, New York.[1] [2]
Rhapsody began publishing in November 2013 and was a self-proclaimed "luxury lifestyle and literary magazine."[1] [8] As of 2016, its readers' average net worth was $2,775,000 and household income was $380,700.[9] Typical issues of the magazine contained profiles of celebrities (the main cover feature); coverage of the facets of a luxury lifestyle, such as fine dining, fashion, and hotels; and travel essays and other features, often written by notable writers such as Joyce Carol Oates, Anthony Doerr, Rick Moody, Amy Bloom, and Emma Straub.[3] [4] [2] [8] [7] Monthly readership was about 2 million.[4] [5]
United ceased publication[10] of Rhapsody in June 2018, with the last issue bearing a Summer 2018 date.[11] The airline stated that it planned to incorporate the most popular elements of Rhapsody into its regular inflight magazine Hemispheres.[10]
Awards
- Society of Publication Designers Awards, 2014: Silver Award for Photo Story, "In the Name of the Father"[12] [13]
- Content Marketing Awards, 2014: Gold Award for Best Design - New Publication and Bronze Award for Best New Publication[12] [14]
- Content Council Pearl Awards, 2015: Gold Award for Best Use of Photography[6] [12]
- Eddie and Ozzie Awards, 2016: Best Feature Design - Custom (more than six issues),[15] Best Use of Illustration - Custom,[16] and Best Series of Articles - Custom[17] [12]
External links
Notes and References
- News: About Us. 2010-03-29. United Airlines Magazines. 2018-01-03. en.
- News: Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet. Alter. Alexandra. 2015-05-03. The New York Times. 2018-01-03. en-US. 0362-4331.
- Web site: Rhapsody — Ink eMagazines. ink-live.com. 2018-01-03.
- News: How United Airlines' Uses 'Rhapsody' to Entice First-Class Passengers - Quietly Blog. 2015-12-18. Quietly Blog. 2018-01-03. en-US.
- Web site: Ink - Rhapsody Media Kit - Page 3. view.publitas.com. en. 2018-01-03.
- 2015. The Content Council Pearl Award Winners 2015. Pearl Award Winners. 3.
- News: The in-flight magazine with serious literary aspirations. Mangan. Lucy. 2015-05-04. The Guardian. 2018-01-03. en-GB. 0261-3077.
- News: United's Rhapsody Magazine Takes Content Marketing to New Heights. 2015-05-07. The Content Strategist. 2018-01-03. en-US.
- Web site: Ink - Rhapsody Media Kit - Page 5. view.publitas.com. en. 2018-01-03.
- Web site: Cerchiai . Alyssa . United Axes First-Class In-Flight Magazine, Rhapsody . . 2019-01-06 . 2018-06-22.
- Web site: Rhapsody.
- Web site: Ink - Rhapsody Media Kit - Page 7. view.publitas.com. en. 2018-01-03.
- News: The SPD 50 Gold and Silver Medal Winners. SPD.ORG: Grids. 2018-01-03. en.
- 2014. Content Marketing Awards 2014 Winners List. Content Marketing Awards Winner List. 19, 22.
- News: 2016 Folio: Ozzie Awards Winners - Page 3 of 12 - Folio. Folio. 2018-01-03. en-US.
- News: 2016 Folio: Ozzie Awards Winners - Page 9 of 12 - Folio. Folio. 2018-01-03. en-US.
- News: 2016 Folio: Eddie Award Winners - Folio. Folio. 2018-01-03. en-US.