Revolution Beauty Explained
| Revolution Beauty |
| Company Type: | PLC |
| Type: | Online shopping |
| Founded: | 2014 |
| Location City: | Kent & London |
| Location Country: | United Kingdom |
| Owner: | Revolution Beauty Group PLC |
| Founder: | Adam Minto and Tom Allsworth |
| Editors: | --> |
| Ceo: | Lauren Brindley |
| Products: | Cosmetics |
| Rev: | --> |
| Intl: | --> |
| Num Employees: | 337 |
| Num Employees: | --> |
| Subsid: | --> |
| Reg: | --> |
| Users: | --> |
| Content Licence: | --> |
Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products.[1] As of 2021, the brand has 220 employees and an annual turnover of $139 million.[2] Their products are sold online as well as in Boots, Superdrug, Ulta and Target stores.[3]
History
Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products.[4]
The brand is known for its use of influencer marketing,[5] and social media, particularly Instagram and TikTok.[6]
The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies.[7]
All Revolution products are all cruelty free, with 76% of the brand stocking vegan products.[8]
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK.[9]
In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares.[10] [11] [12] In March 2021, the company appointed Dave Forsey as its new Managing Director.[13]
In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder, Boohoo.[14] Later that year in December 2023, the company's chief financial officer stepped down.[15]
Notes and References
- Web site: Makeup Revolution - How Beauty Influencer Started a New Revolution. 2021-08-11. influencermatchmaker.co.uk.
- Web site: Bourke. Joanna. 2021-06-29. Revolution Beauty set to list on Aim, with the group eyeing expansion. 2021-08-26. www.standard.co.uk. en.
- Web site: Investegate Revolution Beauty Announcements Revolution Beauty: Intention to Float on AIM. 2021-09-01. www.investegate.co.uk.
- Web site: London Stock Exchange welcomes Revolution Beauty Group plc to AIM - Welcome Story At London Stock Exchange London Stock Exchange. 2021-08-11. www.londonstockexchange.com.
- Web site: Makeup Revolution - How Beauty Influencer Started a New Revolution. 2021-09-07. influencermatchmaker.co.uk.
- Web site: PYMNTS. 2021-04-02. Revolution Beauty Seeks 'New Face' Via TikTok. 2021-09-07. www.pymnts.com. en-US.
- News: 2021-06-29. Revolution Beauty 'don't deliberately copy anyone'. en-GB. BBC News. 2021-08-11.
- Web site: 2020-07-24. Everything you need to know about Revolution PRO Beauty - LOOKFANTASTIC UK. 2021-08-16. LOOKFANTASTIC. en.
- Web site: Gillil. Nikki. 2020-07-08. How Revolution Beauty's 'fast beauty' model has impacted the industry. 2021-08-16. Econsultancy. en.
- Web site: 2021-07-13. Revolution Beauty to make stock market debut. 2021-08-11. CityAM. en-GB.
- Web site: Revolution Beauty eyes AIM float, attracts £90 million Jupiter investment Shares Magazine. 2021-08-11. www.sharesmagazine.co.uk.
- Web site: McGachey. Kristen. 2021-06-29. Chrysalis swoops on second investment in a week as it backs.... 2021-08-28. Portfolio Adviser. en-GB.
- News: Armstrong . Ashley . 2023-12-18 . Forsey joins the cosmetic revolution to rival Ashley . . en . 2023-12-18 . 0140-0460.
- News: Cahill . Helen . 2023-07-18 . Revolution Beauty chairman and chief executive go as part of Boohoo settlement . . en . 2023-07-19 . 0140-0460.
- Web site: Matthews . Eva . December 2023 . UK's Revolution Beauty's CFO to exit, granting Boohoo's wish . .
