| Rev | |
| Type: | Alcopop |
| Abv: | 7.0% |
| Introduced: | 2000 |
| Flavour: | Original ("Blue"), Watermelon + Grapefruit ("Red"), Mulberry ("Purple, Quebec only) |
| Variants: | Rev Energy, Rev Low (discontinued), Rev Factor (discontinued) |
| Website: | Geloso Group Quebec |
Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Malt beverage versions are also available in cans instead of plastic bottles.[1] Rev was originally manufactured by FBM Distilleries in Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group[2] [3] and distributed exclusively within Canada under license from Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple").[4] The Mulberry flavour is sold only in Quebec,[5] with all over flavours being available in all other provinces. The vodka based flavours, which are not produced by the Geloso Group, are available in red and blue (original) flavours. Rev Low, a purple, low calorie flavour of the drink, Rev Factor, as well as green and yellow flavours have been discontinued. The drink is sold in packs of four bottles,[6] single or [7] bottles, and cans.
Rev was introduced in April 2000, as a beverage marketed towards rave and nightclub culture.[8]
| Rev-Bomb | |
| Type: | Jägermeister |
| Beer: | no |
| Drinkware: | pubshot |
Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb.[9] The T-Room on the Dalhousie University campus is credited with inventing this combination in 2009.[10] The Rev-Bomb is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a shot glass filled with liquor into another drink.
Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink.[11]