Response Dynamics Explained

Response Dynamics, Inc.
Type:S corporation
Foundation:1981
Location City:Vienna, Virginia
Location Country:United States
Key People:Ron Kanfer, President
David A. Kunko, Secretary
Industry:Direct marketing
Homepage:www.responsedynamicsinc.com

Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. The company boasts in-house copy editing, art design, database management, and a list brokerage service. Most direct mail fundraising firms cater to a particular partisan segment, and RDI is considered one of the top firms servicing conservative causes.[1] RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations from the College Republican National Committee in 2004, appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors.[2] [3] The College Republicans stopped using the company due to negative media reports on these misleading solicitations,[4] [5] ending a more than ten-year relationship.[6]

Others who have used the company include Representative Robert K. Dornan,[7] and Floyd Brown during the 2008 presidential race.[8] [9] [10]

See also

Notes and References

  1. News: Brunner. Jim. Some College Republicans regret donors were "misled". The Seattle Times. 2004-11-29. 2008-04-16. https://web.archive.org/web/20041122035749/http://seattletimes.nwsource.com/html/localnews/2002096448_republicans20m.html. 2004-11-22.
  2. Web site: O'Donnell . Meghan . Young Money: College Republicans show how to play the fund-raising game . . 2003-09-25 . 2008-09-19.
  3. News: Edsall . Thomas B. . 2004-12-26 . College Republicans' Fundraising Criticized . en-US . Washington Post . 2022-10-23 . 0190-8286.
  4. Web site: 2005-03-02 . College Republicans dump aggressive fund-raising firm . 2022-10-23 . The Seattle Times . en-US. Jim. Brunner. David. Postman.
  5. News: Edsall. Thomas . Money Raises the Stakes For College Republicans. Washington Post. 2005-06-23 . 2008-09-19 . https://web.archive.org/web/20121107023646/http://www.washingtonpost.com/wp-dyn/content/article/2005/06/22/AR2005062202060_pf.html . live. 2012-11-07.
  6. News: Grove . Lloyd . 1995-02-16 . The College Republican's Rebel Yell . en-US . Washington Post . 2022-10-23 . 0190-8286.
  7. Web site: Robert. Stewart . 1990-10-28 . Dornan: A Master of Direct Mail : Fund Raising: The Garden Grove Republican collected nearly $1.4 million in 21 months with a sophisticated approach. . 2022-10-23 . Los Angeles Times . en-US.
  8. News: Luo . Michael . 2008-06-21 . Ready to Attack Obama, if Some Money Arrives . en-US . The New York Times . 2022-10-23 . 0362-4331.
  9. Web site: 2008-09-11 . You Get What You Pay For . 2022-10-23 . HuffPost . en. Edsall . Thomas B. .
  10. Web site: 2008-09-25 . POLITICS-US: Swiftboating Obama on the Cheap . 2022-10-23 . Inter Press Service. Bill. Berkowitz.

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