RepTrak explained

RepTrak
Former Name:	Reputation Institute
Founded:	1999
Hq Location City:	Boston, Massachusetts
Hq Location Country:	U.S.
Key People:	Mark Sonders(CEO)

RepTrak (formerly known as Reputation Institute)^[1] is a company that publishes reports on the reputation of corporations^{[2] [3]} and places,^[4] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.^[5]

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.^{[6] [7] [8]}

In early 2020, the company changed its name to RepTrak.

In early 2023, Mark Sonders became the CEO.^[9]

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.^{[10] [11]} In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.^[12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."^{[13] [14]} The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."^[15]

Notes and References

1. Web site: 2020-08-31. How regional banks edged out larger rivals in reputation rankings. 2020-09-30. American Banker. en. RepTrak is the former Reputation Institute; the company rebranded itself earlier this year..
2. Web site: Apple Ranked Behind Google on This Corporate Reputation Study. Reisinger. Don. 2017-03-01. Fortune. en. 2019-12-06.
3. News: As Economy Slows, Reputation Takes On Added Meaning. Anders. George. 2008-01-09. Wall Street Journal. 2019-12-06. en-US. 0099-9660.
4. Web site: The most reputable country in the world is .... Pitofsky. Marina. 2018-06-22. USA Today. en-US. 2019-12-06.
5. Web site: Reputation Institute is on way to Back Bay. Chesto. Jon. 2018-11-05. The Boston Globe. en-US. 2019-12-06.
6. Book: Carroll, Craig E.. The SAGE Encyclopedia of Corporate Reputation. 2016-05-31. SAGE Publications. 978-1-4833-7650-9. 913. en. Appendix A: History of Corporate Reputation. https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA913.
7. Book: Carroll, Craig E.. The Handbook of Communication and Corporate Reputation. 2015-06-22. John Wiley & Sons. 978-1-119-06123-6. 24. en.
8. Carroll 2016. p. 915.
9. https://www.reptrak.com/mark-sonders/
10. Carroll 2016. p. 914.
11. Book: The Oxford Handbook of Corporate Reputation. Dowling. Grahame R.. Gardberg. Naomi A.. 2012. OUP Oxford. 978-0-19-959670-6. Barnett. Michael L.. 47. en. Keeping Score: The Challenges of Measuring Reputation. Pollock. Timothy G.. https://books.google.com/books?id=_Tb1PtJc9joC&pg=PA47.
12. Book: Liu, Jingfang. The SAGE Encyclopedia of Corporate Reputation. 2016. SAGE Publications. 978-1-4833-7650-9. Carroll. Craig E.. 675. en. Reputational Criteria.
13. Book: Davies, Gary. Corporate Reputation: Managing Opportunities and Threats. 2016. CRC Press. 978-1-317-15946-9. Burke. Ronald J.. 53. en. The Meaning and Measurement of Corporate Reputation. Martin. Graeme. https://books.google.com/books?id=ELEoDAAAQBAJ&pg=PA53.
14. Book: The SAGE Encyclopedia of Corporate Reputation. Gardberg. Naomi A.. Ángel. Alloza. 2016. SAGE Publications. 978-1-4833-7650-9. Carroll. Craig E.. 728. en. Scales for Measuring Corporate Reputation. https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA728.
15. Book: Castilla-Polo, F.. Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries. 2018. Springer. 978-3-319-76400-9. Carvalho. Luísa Cagica. 63. en. The Role of Country Reputation in Positioning Territories: A Literature Review. Rego. Conceição. Lucas. M. Raquel. Sánchez-Hernández. M. Isabel. Noronha. Adriana Backx. https://books.google.com/books?id=DLNZDwAAQBAJ&pg=PA63.