Your Esso Reporter Explained

Your Esso Reporter was an American syndicated radio news bulletin, sponsored by Standard Oil of New Jersey under the Esso brand.^{[1] [2]} The five-minute program was aired since 1935 four times a day on radio stations in cities in the United States where Esso operated. The program also had a televised version, being aired on NBC from March to May 1940^[3] and on CBS from July to September 1951.^[4]

The news format was exported to other Latin American countries, such as Argentina,^[5] Brazil,^[6] Chile,^[7] Colombia^[8] and Venezuela.^[9] The news pieces were provided by the UPI agency.

Notes and References

1. Book: Cox, Jim. Sold on Radio: Advertisers in the Golden Age of Broadcasting. 2013-01-25. McFarland. 9780786451760. en.
2. Web site: News in the Air, Film on the Radio Now See Hear!. 2014-09-24. blogs.loc.gov. en-US. 2017-06-06.
3. Web site: Ellerbee . Bobby . April 6, 2016 . A Fuller History Of NBC Television News… .
4. Book: The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Brooks. Tim. Marsh. Earle F.. 2009-06-24. Random House Publishing Group. 9780307483201. en.
5. Web site: Página/12. www.pagina12.com.ar. 2017-06-14.
6. Book: Klöckner, Luciano. O Repórter Esso: a síntese radiofônica mundial que fez história. 2011. EDIPUCRS. 9788539701018. pt.
7. Web site: Los orígenes de la televisión chilena - Memoria Chilena: Portal. www.memoriachilena.cl. es. 2017-06-14.
8. News: Hace 46 años murió el Repórter Esso. Eje21. 2017-06-14. es-ES.
9. Book: Pérez, Arturo Merayo. La radio en Iberoamérica: evolución, diagnóstico y prospectiva. 2007. Comunicacion Social. 9788496082496. es.