Renetta McCann explained

Renetta Earldeane McCann
Birth Name:Renetta Earldeane Walker
Birth Date:8 December 1956
Birth Place:Chicago, Illinois
Education:Northwestern University (BS, MS)
Occupation:Advertising executive, CEO
Awards:American Advertising Federation Hall of Fame

Renetta McCann (born December 8, 1956) is an American advertising and public relations executive who previously served as chief executive officer of Starcom Mediavest Group in North America.

Early life and education

McCann was born in Chicago, Illinois on December 8, 1956, and was raised by her mother, a school teacher, and her grandmother.[1] She graduated from Northwestern University with a Bachelor of Science in communications in 1978.[2] Originally interested in political science and a legal career, McCann was inspired by professors such as David Zarefsky to pursue public relations.[3]

In 2009, McCann returned to Northwestern and earned her master's degree in learning and organizational change.

Career

McCann joined Leo Burnett Worldwide, a Chicago-based advertising agency, after graduating from college in 1978. Within a year of starting, McCann became the first African-American media supervisor at the agency. In 1988, she was named vice president, and became a media director in 1989.[4] In 1998, McCann became managing director of Starcom Mediavest Group in North America; after a merger between Leo Burnett and D'Arcy, McCann became CEO in 2000.[5]

During her tenure as CEO, Starcom's client billings exceeded $26 billion and the company grew to over 6,000 employees.[6] McCann was responsible for strategic planning and financial management as well as overseeing clients in the United States, Canada, and Latin America.[7] McCann stepped down as CEO in 2008.[8]

In 2012, McCann returned to Leo Burnett in the role of chief talent officer. She also serves as a member of Northwestern Alumni Association's Board of Directors as well as an adjunct lecturer.

Awards and honors

Notes and References

  1. Web site: Renetta Earldeane McCann . Crowe . Larry . . June 1, 2005 . October 5, 2024 . en.
  2. Leo Burnett Board Elects Starcom's Renetta McCann an Executive Vice President . . 20 . October 18, 1999 . October 5, 2024 . en.
  3. Web site: Alumni Who Lead . Smith . Daniel P. . . August 16, 2024 . October 5, 2024 . en.
  4. Renetta McCann: CEO, Starcom North America . . 45 . March 2004 . October 5, 2024 . en.
  5. News: Media industry swirl fueled executive's rise . Palmer . Ann Therese . . 5-3 . February 18, 2007 . October 6, 2024 . en.
  6. Web site: Renetta McCann to receive CAF's Silver Medal Award . ReelChicago.com . January 10, 2020 . October 5, 2024 . en.
  7. Book: Davis, Judy Foster . Pioneering African-American Women in the Advertising Business . . 225 . 9781317421672 . December 8, 2016 . October 6, 2024 . en.
  8. Web site: Renetta McCann stepping down as Starcom MediaVest CEO . Kirk . Jim . TargetMarketNews.com . June 10, 2008 . October 7, 2024 . en . dead . https://web.archive.org/web/20080907190733/http://www.targetmarketnews.com/storyid06100801.htm . September 7, 2008.
  9. Web site: Renetta McCann: Chief Inclusion Experience Officer, Publicis Groupe . . October 6, 2024 . en.
  10. In Pictures: The 100 Most Powerful Women . . August 31, 2007 . October 7, 2024 . en.
  11. Web site: Chicago Advertising Federation Honors Renetta McCann with Silver Medal Award . . January 9, 2020 . October 7, 2024 . en.
  12. Web site: Missouri School of Journalism announces three winners of 2024 Missouri Honor Medal for Distinguished Service . . July 11, 2024 . October 7, 2024 . en.

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