Renault Argentina Explained

Renault Argentina S.A.
Type:Subsidiary
Predecessor:IKA
Area Served:Argentina
Key People:Pablo Sibilia (CEO)[1] [2]
Industry:Automotive
Products:Automobiles, vans, pickup trucks
Revenue: ARS12.9 billion (2012)[3]
Assets: ARS4.9 billion (2012)
Owner:Renault SAS (96.33%)
RDIC (3.67%)
Num Employees:3,656 (2012)
Parent:Renault
Subsid:Centro Automotores S.A. and Centro del Norte S.A. (car dealerships)
Plan Rombo S.A. and Courtage S.A. (automotive financing)
Location City:Buenos Aires
Location Country:Argentina [4]

Renault Argentina is the Argentine subsidiary of the French car manufacturer Renault.[4] It is one of the oldest Renault operations in the world and is ranked consistently in first place by sales between the local automakers.Renault Argentina was officially established in 1975, but the French company had a long presence in Argentina before that.

History

Early years

See main article: Industrias Kaiser Argentina. Renault partnered with Industrias Kaiser Argentina, a company created by Kaiser-Frazer Automobile Corporation and the Argentine government, which had a factory in Santa Isabel, Córdoba and a network of smaller factories around the country. In 1967, Renault took control of Industrias Kaiser Argentina by acquiring a majority stake, renaming it IKA Renault SAICF. In 1970, Renault purchased the remaining company's shares, introducing in 1971 the Renault 12, which would become one of its most popular cars in the Argentine market with more than 444,000 units produced.[5] [6] That car was manufactured in the country until 1994.[7]

In 1975, the French automaker renamed its operations again, this time as "Renault Argentina S.A." The firm remained in the Santa Isabel factory that had belonged to IKA.[8]

Market expansion and decline

During the next years, Renault launched a series of successful Argentine-built models such as the Renault 18 and the Renault 11,[8] but at the end of the 1980s it was hit by the country's economic crisis. Renault Argentina was manufacturing 70 vehicles per day with an installed capacity up to 400 and it had an aged, overly large workforce.[9] The French parent company decided to divest from its Argentine operations.[8]

CIADEA

When Carlos Saúl Menem assumed the Argentine presidency, the markets were opened and Renault ceased many of its minor operations in Argentina, improving its economic situation. In 1992, the entrepreneur Manuel Antelo agreed the purchase of a majority stake in Renault Argentina. According to some journalists, the terms of this agreement were very advantageous for Antelo. He only had to pay if the company made profits and also received ARS100 million from Renault. Renault Argentina was renamed Compañia Interamericana de Automóviles SA (American Automobile Company) or CIADEA, S.A. The actual ownership of it was transferred to a holding called Compagnie Financière pour l'Amérique Latine (Financial Company for Latin America) or Cofal, from which Antelo owned two-thirds and the rest was from Renault of France. The holding also took control of the newly established Brazilian operations. Cofal in turn only held 72.3% of CIADEA. The remaining shares were listed on the Buenos Aires stock exchange.[10]

Antelo reorganized the corporate structure, fired workers and installed facility improvements,[9] bringing the level of quality to that of the Renault factories in France.[11] The company introduced the Renault 19 and Renault 9 and became one of the leading automakers.[8]

1994 allegations

In 1994 the Argentine courts began proceedings against Antelo alleging smuggling and defrauding due to a complaint by the Dirección General de Aduanas (National Customs Administration), which accused him of making fraudulent imports and exports of vehicles. The move was related to the exportation of auto parts to Uruguay before returning it to Argentina as Renault Trafic units.

According to the charges, these operations allowed CIADEA to improperly collect exportation refunds and exemption taxes for imported vehicles.[12] In April 1998, the Federal Court dismissed the accusations to Antelo. The Federal Court of Appeal reversed the judgment ordering again prosecutions. In August 2000, a court set a bail of ARS1 million to Antelo and exempted him from going to prison. In February 2006, the case was dismissed.[13]

Return to Renault

In spite of the introduction of the Clio and the Mégane, CIADEA struggled to achieve profitability in the 1990s. In 1997, Antelo sold a majority stake of Cofal to Renault.[14] CIADEA was called again Renault Argentina.[9] The company had mixed results during the next years.[8] From 2001 to 2010, Renault Argentina was in charge of Nissan sales in Argentina.[13]

In 2005, Renault ordered to its stock operations company, Renault Développement Industriel et Commercial (RDIC), to launch a takeover bid for its shares, leaving the stock exchange in 2006.[15]

In 2018, the Santa Isabel factory started to produce in Argentina the Frontier pickup, as part of the global Renault-Nissan alliance that began in March 1999.[16] [17] Production required an investment of US$600 million, and 50% of the production would be exported. Despite being produced at Renault factory, the pickup kept its original name and brand.[18]

Two years later Renault Argentina started to manufacture its own pickup model, the Alaskan. This model shared platform and engine (and most components)[19] with the Nissan Frontier.[20] [21] Both pickups have been produced in the Santa Isabel factory.[22]

Santa Isabel factory

The Santa Isabel factory is located 10 kilometers away from Córdoba province's capital, in a land area of 238.5 hectares, within which the building covers approximately 400,000 square meters. This industrial facility is divided into several workshops: Drawing and Welding Department, stamping, Assembly Department and Painting Department, supported by the Departments of Industrial Logistics, Engineering and Quality, all dependents on the factory's management. It also has Departments of Human Resources, Logistic, Financial Management, Business, among others.

In 2006, the 50th anniversary of its inauguration, Renault organised a commemorative parade where participated all the vehicles produced at the plant since 1956.[23]

Produced models

List of vehicles by the company (models previously produced by Industrias Kaiser Argentina only count since 1975 then "Renault Argentina" was established)

Current models

width=px Namewidth=80pxwidth=pxImage
1999–present
2016–present [24] [25]
2016–present
2019–present
2020–present

Past models

width=px Namewidth=80pxwidth=pxImage
1975–86
1969–81
1975–84
1970–93
1981–93
1982–91
1984–93
1986–2002
1987–96
1988–97
1992–99
1997–2008
1996–2016
2008–13 [26]
2010–18
Notes

Imported models

Notes

Motorsport

Renault Argentina manages a sporting division called Renault Sport Argentina. The division participates in Super TC2000, TC2000, Turismo Nacional and organises the local Formula Renault championship.[27] In TC2000, Renault achieved a great success with the Argentine-built Renault Fuego during the 1980s and 1990s.[28] Renault Sport Argentina also formed the Renault Duster Team to participate at the 2013 Dakar Rally with two units.[29]

Notes and References

  1. https://www.lanacion.com.ar/autos/al-volante/pablo-sibilla-vamos-a-cambiar-el-perfil-de-renault-argentina-para-exportar-mas-nid07012022/ Pablo Sibilla: “Vamos a cambiar el perfil de Renault Argentina"
  2. https://www.forbesargentina.com/liderazgo/pablo-sibilla-ceo-renault-argentina-compleja-pero-hay-muchos-paises-complejos-mundo-n7192 Pablo Sibilla, CEO de Renault: "Argentina es compleja, pero hay muchos países complejos en el mundo"
  3. Web site: Reporte de Sustentabilidad 2013 . es . 2013 Sustainability Report . 6 October 2012 . Renault Argentina . dead . https://web.archive.org/web/20130806061255/http://www.renault.com.ar/renault/renault/imagenes/docs_de_prensa/Reporte_Sustentabilidad_2013.pdf . 6 August 2013 .
  4. Web site: Company Description: Renault Argentina SA . https://archive.today/20130118140445/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=878021 . dead . January 18, 2013 . businessweek.com . . 6 October 2012.
  5. https://www.infobae.com/autos/2019/11/20/a-25-anos-del-adios-al-renault-12-un-auto-noble-que-hasta-fue-companero-de-michael-jackson/ A 25 años del adiós al Renault 12: una historia de éxito y anécdotas
  6. https://www.autoweb.com.ar/2021/05/13/el-renault-12-argentino-cumple-50-anos/ El Renault 12 argentino cumple 50 años
  7. https://www.motorwebargentina.com/2022/03/renault-12-care-service-argentina/ ¿Por qué el Renault 12 fue un ícono del rombo en Argentina?
  8. Book: Pederson, Jay P. . International Directory of Company Histories . 67 . June 2005 . . 325–327 . 978-1-5586-2512-9 .
  9. Production flexible et précarité du travail sur un territoire " glocaldépendant " . 2004 . Tomadoni . Claudia . Flexible production and labor precariousness in an area "glocaldependent" . fr . 113 . 635 . . 3–28 . . 1777-5884 . 10.3406/geo.2004.21412.
  10. Book: Majul, Luis . Los nuevos ricos de la Argentina . The new Argentina's richmen . 1st . 1997 . Editorial Sudamericana . es . 950-07-1333-0 . 103–109.
  11. Majul. pp. 121−123.
  12. Majul. pp. 117−121.
  13. Web site: Nissan se "aleja" de Renault y deja la comercialización en manos de Manuel Antelo . Cutuli . Sergio . Cosasdeautos.com.ar . 4 September 2010 . es . Nissan "parted ways" with Renault and left sales on Manuel Antelo's hands. 6 October 2012.
  14. Web site: Habrá una Renault Mercosur . Varela . Luis . clarin.com . . 11 April 1997 . es . It will be a Mercosur's Renault . 4 October 2012.
  15. Web site: Renault recompra acciones y sale del mercado . Corujo, Sabrina . cronista.com . El Cronista . 13 September 2005 . es . Renault repurchases shares, exits the market . 6 October 2012.
  16. http://news.bbc.co.uk/2/hi/business/1627671.stm Nissan and Renault cement ties
  17. https://www.portafolio.co/economia/finanzas/decada-cumple-alianza-renault-nissan-union-firmada-27-marzo-1999-485248 Una década cumple la alianza Renault-Nissan; unión fue firmada el 27 de marzo de 1999
  18. https://parabrisas.perfil.com/noticias/general/2018-07-30-nissan-comenzo-a-fabricar-la-pick-up-frontier-en-la-argentina.phtml Nissan comenzó a fabricar la pick-up Frontier en la Argentina
  19. https://ar.motor1.com/news/481267/lanzamiento-renault-alaskan/ Lanzamiento: Renault Alaskan
  20. https://www.carsmagazine.com.ar/lanzamiento-renault-alaskan-en-argentina-2/ Lanzamiento: Renault Alaskan en Argentina
  21. https://ar.motor1.com/news/475798/las-7-diferencias-entre-las-nissan-frontier-y-renault-alaskan/ Las 7 diferencias entre las Nissan Frontier y Renault Alaskan
  22. https://parabrisas.perfil.com/noticias/novedades/renault-alaskan-nissan-frontier-plan-de-ahorro-financiacion-cara-precio.phtml Renault Alaskan: ¿más cara que Frontier, pero más fácil de adquirirla?
  23. Web site: Renault Argentina . es . 6 October 2012 . Auto-historia.com.ar.
  24. https://ar.motor1.com/news/475003/los-renault-sandero-y-logan-ahora-se-producen-tambien-en-cordoba/ Los Renault Sandero y Logan ahora también se producen en Córdoba
  25. https://noticias.autocosmos.com.ar/2015/03/11/renault-fabricara-el-logan-sandero-y-sandero-stepway-en-argentina Renault fabricará el Logan, Sandero y Sandero Stepway en Argentina
  26. https://ar.motor1.com/news/470914/adios-al-renault-symbol/ Adiós al Renault Symbol
  27. Web site: Renault Sport presentó su equipo de Super TC2000. Ahora se viene el de Rally? . es . Rallynoticias.com . 16 January 2012 . 31 January 2013.
  28. Web site: Renault Fuego 30 Aniversario . es . Auto-historia.com.ar . 31 January 2013.
  29. Web site: Renault Duster se prueba en el Dakar . es . Renault Duster proves itself at the Dakar . ellitoral.com . El Litoral . 26 December 2012 . 31 January 2013.