Renée Mauborgne Explained

Renée Mauborgne (born 1963^[1]) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy.^{[2] [3]}

Career

Renée Mauborgne had studied and taught at the Ross School of Business, University of Michigan, before joining INSEAD.^[4] Mauborgne is a INSEAD distinguished fellow.^[5]

Publications

Books

Mauborgne has published three books and numerous articles on strategic management of multinational corporations.

• 2005: Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. With W. Chan Kim. Boston, Massachusetts: Harvard Business School Press.^[6]
• 2017: Blue Ocean Shift. Beyond Competing. With W. Chan Kim. New York: Hachette Books
• 2023: Beyond Disruption, with W. Chan Kim. Harvard Business School Press

Articles

• Kim, W. Chan, and Renee A. Mauborgne. "Procedural justice, attitudes, and subsidiary top management compliance with multinationals" corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526.
• Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review 1 (1997).
• Kim, W. Chan, and Renée Mauborgne. "Strategy, value innovation, and the knowledge economy." Sloan management review 40 (1999): 41–54.

References

1. Web site: Congress. The Library of. LC Linked Data Service: Authorities and Vocabularies (Library of Congress). 2020-11-09. id.loc.gov.
2. News: Alcántara. Ann-Marie. 2020-10-31. The Books to Read Before You Start a Business. en-US. Wall Street Journal. 2020-11-09. 0099-9660.
3. Web site: Perkovic. Mirjana. Council Post: Blue Ocean Business Strategy: Key To Overcoming Economic Downturns. 2020-11-13. Forbes. en.
4. Web site: Crainer. Stuart. W. Chan Kim and Renée Mauborgne: The Thought Leader Interview. 2020-11-11. strategy+business. en.
5. Web site: Renée Mauborgne . INSEAD Knowledge . INSEAD . 31 March 2021.
6. October 9, 2020 . 5 books every student needs to read in lockdown to boost their career success. 2020-11-13. India Today. en.