SalesforceIQ explained

SalesforceIQ
Foundation:2011
Defunct:2014
Fate:Acquired by salesforce.com
Founder:Adam Evans, Steve Loughlin
Location City:Palo Alto, California
Location Country:United States
Industry:Customer Relationship Management
Products:Cloud-Based customer relationship management

SalesforceIQ (formerly RelateIQ), a subsidiary of Salesforce.com, was an American software company based in Palo Alto, California. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions. It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run".[1]

Acquired by salesforce.com in 2014 for close to $400 million,[2] the company's product was retired in 2020.[3]

Technology

Unlike traditional relationship management systems, which rely on data input by users to keep their teams informed and run predictive analytics, SalesforceIQ's platform automatically isolates and analyzes a user's professional emails and other interactions. In combining this data with information gleaned from other sources, such as LinkedIn and Facebook, SalesforceIQ leverages data science "to comb through emails, analyze them, and offer reminders and suggestions to busy salespeople."[4]

In March 2014, the company released "Closest Connections", a feature that "automates a normally time-consuming—and potentially erroneous—sales process" by identifying warm introductions for potential prospects based on real activity happening within a team's email inboxes, phones, calendars, and social networks.[5]

History

The company was founded in July 2011 by Adam Evans and Steve Loughlin. At the end of July 2013, the company hired data scientist DJ Patil as VP of Product.[6]

As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ.[7]

On March 13, 2020, the SalesforceIQ product was retired.[8]

Notes and References

  1. News: Rusli. Evelyn. 2013-06-12. Your New Secretary: An Algorithm. The Wall Street Journal. 2013-07-08.
  2. Web site: Salesforce.com Agrees to Acquire RelateIQ for About $390 Million . Wall Street Journal . 2014-07-11 . 2014-08-15.
  3. Web site: SalesforceIQ Help Page. 30 August 2020. https://web.archive.org/web/20200830060315/https://help.salesforceiq.com/. 2020-08-30.
  4. News: Novet. Jordan. 2013-12-03. Startups fatten up Salesforce.com with analytics and data. VentureBeat. 2013-12-10.
  5. News: Novet. Jordan. RelateIQ identifies the best employee to contact each new sales lead. VentureBeat. 2014-03-22.
  6. Web site: Greylock's Data Scientist In Residence DJ Patil Joins Enterprise Relationship Manager RelateIQ As VP Of Product . TechCrunch . 2013-07-31 . 2013-10-02.
  7. News: Ungerleider. Neal. RELATEIQ, SALESFORCE'S $390 MILLION "SIRI FOR BUSINESS," GROWS UP. 2015-09-18. 2015-09-15. FastCompany.
  8. Web site: SalesforceIQ Help Page. 30 August 2020. https://web.archive.org/web/20200830060315/https://help.salesforceiq.com/. 2020-08-30.