Reign (drink) explained
Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation.[2] [3] It is available in 16 flavors.[4] Its markets are North America, South America and Europe.
History
In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark.[5] In 2021, Monster won the trade dress lawsuit.[6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[7]
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.[8]
In September 2023, it was announced that Reign Storm is the official energy drink of Association of Pickleball Players.[9]
Notes and References
- Web site: Monster Beverage Reports 2019 First Quarter Financial Results. GlobeNewswire. May 2, 2019. Yahoo! Finance. September 18, 2020.
- Web site: Here's How Monster Beverage Stock Looks Heading Into 2020. Zacks Equity Research. December 18, 2019. Yahoo! Finance. September 18, 2020.
- Web site: Reign Launch Ramps Up Energy-Drink Controversy. Holtz. Steve. April 15, 2019. CSP Daily News. September 18, 2020.
- Web site: Reign Launches New Flavor. Prokop. Hannah. September 11, 2020. CSP Daily News. September 18, 2020.
- News: Energy . Bang . April 3, 2019 . VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink . en . PR Newswire . February 2, 2022.
- News: August 6, 2021 . Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit . en-US . BevNET . February 2, 2022.
- News: January 27, 2020 . Monster Energy Wins Block to Rival's 'Reign' Energy Drink . en . Bloomberg Law . February 2, 2022.
- News: Nation . Viral . December 20, 2021 . Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr) . en . PR Newswire . February 2, 2022.
- News: Storm . Reign . September 29, 2023 . REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP) . 2024-06-15 . PR Newswire . en.