Vitrue, Inc. Explained

Vitrue, Inc.
Industry:	social media publishing software
Founded:	May 2006
Founder:	Reggie Bradford
Hq Location:	Atlanta
Products:	software-as-a-service (SaaS)
Services:	Publishing, management, moderation & measurement of customer relations across the social web

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

History

Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.^[1] The company offers software and services to manage customer relations across the social web.

Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.^[2], Virtue is undergoing global expansion.^[3]

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.^[4]

Competitors in the space include Hearsay Social and Social Ware.^[5]

Notes and References

1. Web site: Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform . May 8, 2006 . September 12, 2009 . https://web.archive.org/web/20080116173818/http://www.generalcatalyst.com/news/view/906 . January 16, 2008 . dead . mdy-all .
2. Web site: User-Created Ad Technology Developer Vitrue Raises $2.2 Million . Digital Media Wire . May 8, 2006.
3. Web site: Vitrue Expands into Four Additional U.S. Markets .
4. • Web site: Oracle Buys Vitrue .
5. News: Takahashi . Dean . Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media . October 5, 2011 . The New York Times . July 28, 2011.