Reebok Pump Explained

Reebok Pump
Currentowner:Reebok
Origin:United States
Markets:International

Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok.[1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.[2]

History

In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump.[2] [3] [4] A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989.[2] [4] On November 24, 1989, the first Reebok Pump was released.[1] [4] That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990.[4] That year, Michael Chang's Court Victory Pumps was launched.[1]

In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest.[3] That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes.[4] Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time.[2] The pump technology was patented as USPTO #5113599 in May 1992.[3] That year, Shaquille O'Neal was given his own pair of pumps.[3] The Pump Graphlite, a running shoe endorsed by Dan O'Brien and Dave Johnson was released in 1992.[4] That year, the film Juice included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with Tupac.[1] The Blacktop Model was released in 1991. In 1994, Reebok partnered with Above the Rim, an American drama directed by Jeff Pollack and Tupac to create a full line of shoes named after the movie.[1] In the same year, the Instapump Fury was launched.[2]

John Cena wore Pumps as part of his old-school hip hop gimmick in 2004. During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.[5] Allen Iverson, Yao Ming, Steve Francis, Baron Davis and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005.[5] In April 2005, the Pump 2.0 was launched.[6] The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve. The system automatically engaged or deactivated depending on performance needs. The Reebok Pump X MLB, an edition paying homage to Shea Stadium and the Yankee Stadium was released in 2008. Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014.[7] In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released.[8] That month, the Reebok Court Victory Pump was re-released.[9]

Collaborations

From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs.[10] Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo.[2] Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride.[2] In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.[11]

25th anniversary

In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps.[12]

External links

Notes and References

  1. Web site: Bodega's Unofficial History of the Reebok Pump. October 24, 2014. November 18, 2014. Bodeega.
  2. Web site: Pump Up and Air Out! The History of the Reebok Pump. November 18, 2014. Sneaker Freaker.
  3. Web site: Re-released Reebok Pumps Up Excitement. November 18, 2014. Foot Locker. dead. https://web.archive.org/web/20140912031312/http://www.footlocker.com/striperpedia/article/5002930/Re-released%20Reebok%20Pumps%20up%20excitement. September 12, 2014.
  4. Web site: Pump Up and Air Out! The History of Reebok Pump. https://web.archive.org/web/20140915052933/http://www.thatgooddubai.com/pump-up-and-air-out-the-history-of-reebok-pump/. dead. September 15, 2014. November 2, 2014. November 18, 2014. That Good Dubai.
  5. News: The History of Reebok in the Sneaker Industry. November 8, 2013. C.Y. Ellis. Hoops Vibe.
  6. Web site: That was then, this is now. June 5, 2005. Naomi Aoki. November 18, 2014. Boston.com.
  7. Web site: The Oral History of the Reebok Instapump Fury with Designer Steven Smith. February 5, 2014. Zack Schlemmer. November 18, 2014. Sole Collector.
  8. Web site: Keith Haring X Reebok Classic "Crack is Wack" Collection. September 4, 2014. Brendan Dunne. November 18, 2014. Sneaker News.
  9. Web site: Memory Lane: The Reebok Court Victory Pump Returns. July 8, 2014. November 18, 2014. Uproxx.
  10. Web site: Happy 20th Birthday! The Best Moments In Reebok Pump History. November 23, 2009. November 18, 2014. Complex.
  11. Web site: Reebok Pump 20th Anniversary: Hypethetic X Limited Edt X Reebok Insta Pump Fury. March 12, 2014. DJ Aryan Magat. November 18, 2014. Clavel Magazine.
  12. Web site: Exclusive Photo and Details About the Reebok x VILLA Pump Question Mid. October 23, 2014. Tzvi Twersky. November 18, 2014. SLAM Online.
  13. Web site: Bodega x Reebok Pump 25th Anniversary "1989". October 18, 2014. Brian Farmer. November 18, 2014. Highs Nobiety.
  14. Web site: A Closer Look at the Sneaker Politics x Reebok Pump 25th Anniversary. October 26, 2014. Gavin Yeung. November 18, 2014. Hype Beast.
  15. Web site: hanon x Reebok Pump 25th Anniversary. October 22, 2014. Arby Li. November 18, 2014. Hype Beast.
  16. Web site: Kasina x Reebok Pump 25th Anniversary. October 20, 2014. Arby Li. November 18, 2014. Hype Beast.
  17. Web site: Titolo x Reebok Pump 25th Anniversary. October 15, 2014. Arby Li. November 18, 2014. Hype Beast.
  18. Web site: 24 Kilates x Reebok Pump 25th Anniversary. October 13, 2014. Arby Li. November 18, 2014. Hype Beast.
  19. Web site: Social Status x Reebok Pump 25th Anniversary. September 30, 2014. Arby Li. November 18, 2014. Hype Beast.
  20. Web site: atmos x Reebok Pump 25th Anniversary. September 29, 2014. Arby Li. November 18, 2014. Hype Beast.
  21. Web site: Footpatrol x Reebok Pump 25th Anniversary. September 23, 2014. Arby Li. November 18, 2014. Hype Beast.
  22. Web site: Driving Culture Forward . Hype Beast . March 8, 2014 . July 12, 2015 . plaw27.
  23. Web site: Major x Reebok Pump 25th Anniversary. September 9, 2014. Robert Marshall. November 18, 2014. Hype Beast.
  24. Web site: mita sneakers x Reebok Pump 25th Anniversary. September 8, 2014. Robert Marshall. November 18, 2014. Hype Beast.
  25. Web site: Burn Rubber x Reebok Pump 25th Anniversary . Hype Beast . September 2, 2014 . November 18, 2014 . James Shorrock.
  26. Web site: A Closer Look at the INVINCIBLE x Reebok Pump 25th Anniversary. September 2, 2014. November 18, 2014. Hype Beast.
  27. Web site: CNCPTS x Reebok Pump. September 16, 2014. Zack Schlemmer. November 18, 2014. Nice Kicks.
  28. Web site: Shoe Gallery x Reebok Pump 25th Anniversary. November 3, 2014. Gavin Yeungr. November 18, 2014. Hype Beast.

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