| Redox Brands | |
| Type: | Private |
| Fate: | Merged |
| Successor: | CR Brands |
| Foundation: | May 2000 |
| Founder: | Todd Wichmann Richard Owen |
| Location City: | West Chester, Ohio |
| Location Country: | U.S. |
| Key People: | Richard Owen, CEO |
| Industry: | Consumer goods |
| Products: | Laundry detergents |
| Owner: | Todd Wichmann (minority) Richard Owen |
| Parent: | Meriwether Capital Allied Capital P&G (minor) |
Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support.[1] Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.[2]
In March 2001, Allied Capital made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.[3]
Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.[4]