| Redcats | |
| Type: | Société Anonyme |
| Location City: | Roubaix, France |
| Key People: | Jean-Michel Noir |
| Products: | Distribution of fashion, sport and home décor products on the web |
| Subsid: | Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome, |
| Num Employees: | 14 000 (average headcount, 2010) |
| Revenue: | 3.4 bn € (2010) |
Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.[1] [2]
Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]
To increase its brand presence on the web, Redcats introduced a new visual identity in 2010 and launched a new corporate website in 2011.
With an international presence, the Group accounted for more than 70 merchant websites in 2011.
In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.