| ZPV913 | |
| Owner: | Javier Bernardes |
| Country: | Paraguay |
| Area: | Nationwide |
| Headquarters: | Lambaré, Paraguay |
| Picture Format: | 1080i HDTV |
| Sister Channels: | Unicanal |
| Website: | trece.com.py |
| Terr Serv 1: | Digital VHF (Asunción) |
| Terr Chan 1: | Channel 3.1 |
| Terr Serv 2: | Analog VHF |
| Terr Chan 2: | Channel 13 (Asunción, listings may vary) |
| Online Serv 1: | TRECE WEB |
| Online Chan 1: | www.trece.com.py/vivo |
Trece is a Paraguayan free-to-air television network launched in 1981. It is the head station of the JBB Group, which as of 11 January 2016 adopted this name. Channel 13 was the second television station to start nationwide broadcasts, after SNT.
It also airs on the DTT service at channel 27 UHF since October 2017.
On February 11, 1981, [1] the station is signed on by businessman Nicolás Bo Parodi, becoming the first television channel to broadcast entirely in color. Its launch gave a new dynamic to television in Paraguay.[2] Bo Parodi had close relations to the family of dictator Alfredo Stroessner and the new channel had an officialist outline, as a propaganda outlet related to the regime. During the dictatorship, the channel didn't surpass SNT's audience.[3]
The channel was the first to broadcast Brazilian telenovelas, the majority of which came from TV Globo. In its first two decades, noteworthy titles such as Isaura the Slave Girl, Roque Santeiro, Dona Beija, Pantanal and O Rei do Gado stood out.[2]
The channel was also responsible for producing sporting events, beauty pageants and key national productions, as well as producing concerts and other live shows held at the José Asunción Flores amphitheater, also owned by the channel. As of 2000 its terrestrial coverage reached Asunción, Coronel Oviedo, Caaguazú, José Domingo Campos, Ciudad del Este, San Juan, Santa Rosa, Encarnación, Concepción, Vallemí and Pedro Juan Caballero.[2]
On November 22, 2005, El Trece started delivering a separate feed for cable companies outside of Asunción, which was also delivered across the Americas by satellite. The line-up for 2006 was going to consist of El Depto with Dani Da Rosa; Marque el 13, Comisaría 13, a strand for children Natalia Bourdillón and Magalí Sosa, the TV Globo telenovela Laços de Família, Rojito with Loreley Anderson and a new season of Rojo Fama Contrafama with Da Rosa.[4]
Christian Chena of Grupo Chena bought the channel in 2007. Goals included the conversion of the channel to becoming a ratings leader.[5]
On May 30, 2014, Grupo Chena sold its 25% share in the channel to Díaz e Hijos, owners of Hipermercado Luisito.[6] This was planned since earlier in the year.[7]
On January 11, 2016, Canal 13 was renamed Red Paraguaya de Comunicación. The rename gave greater priority to news and was touted as "a new outlet" starting "a new stage".[8] The rebrand also brought forth a new schedule.[9] The following year, on 12 January 2017, Christian Chena sold the channel to Grupo JBB, owned by Javier Bernardes.[10] On September 19, 2017, Canal 13 launched its digital terrestrial television signal in the Greater Asunción metropolitan area on digital channel 27.1.