Red Brick Road Explained

The Red Brick Road Company
Type:Limited Liability Company
Foundation:2006
Location:London, United-Kingdom
Industry:Business Services
Products:Advertising & Marketing

Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".[1]

History

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe[2] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz.[3] Lowe retired in 2009, while remaining a shareholder in the company,[4] which continued to be managed by former colleagues.[5]

In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.[6] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company.[7] [8] [6] The agency's new management team claims to have a positive outlook about its future.[9]

In 2018, Red Brick Road launched a standalone sister data agency called Emerald.[10]

Notable campaigns

The agency's best known client was the supermarket chain Tesco,[5] and Weinberger created their slogan "Every little helps".[11] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.[12]

Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers[13] and Heineken.[14]

In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.[15]

Awards

The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.[16]

See also

Notes and References

  1. Web site: Tesco: 25 years of advertising. Bold. Ben. 15 January 2015. Campaign. https://web.archive.org/web/20240620042319/https://www.campaignlive.com/article/tesco-25-years-advertising/1329392. 20 June 2024. 20 June 2024.
  2. Web site: 82. Sir Frank Lowe. The Guardian. 24 November 2013. 17 July 2006.
  3. News: Lowe follows Red Brick Road. 6 November 2013. The Guardian. London. Stephen. Brook. 30 January 2006.
  4. News: Ad Age: Original Mad Man Frank Lowe Leaves Red Brick Road . 6 November 2013. Ad age. United States of America. Emma. Hall. 4 January 2010. subscription . https://web.archive.org/web/20200609073417/https://adage.com/article/global-news/original-mad-man-frank-lowe-leaves-red-brick-road/141257 . 9 June 2020 . live.
  5. Web site: Sweney. Mark. Sir Frank Lowe to leave The Red Brick Road ad agency. The Guardian. 6 November 2013. United kingdom. 22 December 2009.
  6. Web site: School Reports 2013: The Red Brick Road. Campaign. 6 November 2013 . subscription . live . https://web.archive.org/web/20240620043552/https://www.campaignlive.co.uk/article/school-reports-2013-red-brick-road/1175424 . 20 June 2024.
  7. Web site: Smiths. Stuart. Time's up for Weinberger, but what about the Tesco account at The Red Brick Road?. 29 November 2013. 19 April 2012 . https://web.archive.org/web/20130626184111/http://stuartsmithsblog.com/tag/the-red-brick-road/ . 26 June 2013 . dead.
  8. Web site: Hall. Emma. Frank Lowe, Paul Weinberger Launch Ad Agency. Advertising Age. 29 November 2013. 1 December 2005 . subscription.
  9. Web site: Walford. Tony. Following The Red Brick Road buyout: From Tesco to MBO for the agency Sir Frank Lowe started. The Drum. 22 November 2013. 5 April 2013 . limited.
  10. Web site: Oakes. Omar. Red Brick Road launches sister data agency. CampaignLive. 22 July 2018. 9 January 2018 . subscription.
  11. Book: Scoring Points: How Tesco Continues to Win Customer Loyalty. Clive. Humby. Clive Humby. Terry. Hunt. Tim. Phillips. Kogan Page Publishers. 2008. 978-0-74946-012-9. 281.
  12. Web site: Locals help make Tesco Christmas ad special. Tesco. 17 November 2011. 29 December 2013 . https://web.archive.org/web/20121109112302/http://www.tescoplc.com/index.asp?pageid=17&newsid=526 . 9 November 2012.
  13. Web site: Bulmers Returns to Ireland to Publicis Dublin. 23 January 2015 . AdWorld.
  14. Sir Frank Lowe. Forbes. 180. 2007. 70.
  15. Web site: Rubicon appoints Red Brick Road as strategic, creative and social media agency – Marketing Communication News. 13 August 2019 . Marketing Communication News.
  16. Web site: Gold Honors 2011. Creative Circle. 22 July 2018.

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