Rebekah Neumann Explained

Rebekah Neumann
Birth Name:Rebekah Victoria Paltrow
Birth Date:26 February 1978
Birth Place:New York City, U.S.
Alma Mater:Cornell University
Children:6
Relatives:Gwyneth Paltrow (cousin)

Rebekah Victoria Neumann (née Paltrow; born February 26, 1978) is an American businesswoman. Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its education program WeGrow.[1] [2] [3] [4]

Early life and education

Neumann, the daughter of Evelyn and Bob Paltrow, grew up in Bedford, New York, and attended the Horace Mann School.[5] Her father had a direct mail business and spent a number of years in prison for tax evasion.

She went on to study business and Buddhism at Cornell University. She later became a certified Jivamukti yoga instructor.[6] [7] She received her yoga instructor certification from the Omega Institute for Holistic Studies. She is a first cousin of actress Gwyneth Paltrow.[8] Neumann is of Jewish descent and practices the faith.[9] When she started her yoga training, Rebekah went by the nickname Rebi.[5]

Career

After graduating from college, Neumann entered Salomon Smith Barney's Sales and Trading Program, now known as Morgan Stanley Wealth Management.[10] In the early 2010s, she acted and produced some short films using the screen name Rebekah Keith.[11]

In 2010, her husband, Adam Neumann, and Miguel McKelvey co-founded WeWork.[12] In 2019 Rebekah Neumann began calling herself a cofounder of WeWork.

According to Vanity Fair at WeWork "she has been known to have people fired, such as a mechanic for WeWork’s Gulfstream jet, within minutes of meeting them because she didn’t like their energy."

She founded WeGrow, a private school in Chelsea, in 2017.[13] [14] In September 2019, after an attempt to take the company public revealed deepening financial issues, it was announced that Rebekah Neumann would step down as CEO of WeGrow and relinquish her role in The We Company.[15] Rebekah Neumann played a key role in the collapse of the IPO having contributed New Age language in the filing which as a result "read like a novel written by someone who was 'shrooming", according to Scott Galloway. In October 2019, it was announced that the WeGrow school would close at the end of the academic year.[16]

Since the collapse of WeWork and associated companies it has been discovered that Rebekah Neumann played a key role in WeWork’s downfall.[5] [17]

In 2020, Neumann bought back some of WeGrow's assets and started Student of Life for Life (SOLFL).[18]

Personal life

Rebekah and American-Israeli entrepreneur Adam Neumann met in New York and married in 2008.[5] They have six children.[19]

Neumann has come under criticism for endorsing pseudoscientific beliefs, such as the idea that meat has emotional memory that can be passed on through consumption.[17] [20]

In popular culture

In the Apple TV+ series WeCrashed (2022), Rebekah Neumann is portrayed by Anne Hathaway.[21] Neumann also appears in the nonfiction book Billion Dollar Loser (2020).[22]

Filmography

Film

!Year!Title!Role!Notes
2010Fair GameUnited Nations Diplomat[23]
2010NomadsSam

Short Film

!Year!Title!Role!Notes
2010AwakeAra
2012Aunt LouisaKatherine

Further reading

Notes and References

  1. Web site: How Gwyneth Paltrow's Cousin Co-Founded WeWork. 2016-08-03. Observer. en. 2019-08-12.
  2. Web site: "A Mess Any Way You Look at It": 5 of the Weirdest Things in the WeWork IPO Filing. Fortune. en. 2019-08-21.
  3. Web site: Meet Rebekah Paltrow Neumann, WeWork co-founder. 2019-08-17. South China Morning Post. en. 2019-08-21.
  4. Web site: See inside WeWork's first elementary school in NYC designed by Bjarke Ingels. 6sqft. en-US. 2019-08-12.
  5. Web site: Tkacik . Moe . Her Search For Enlightenment Fueled WeWork's Collapse . www.bustle.com . March 2, 2020 . Bustle . 2021-04-28.
  6. Web site: How Did WeWork's Adam Neumann Build a $47 Billion Company?. Wiedeman. Reeves. 2019-06-10. Intelligencer. en. 2019-08-12.
  7. Web site: Rebekah Neumann - Founder at WeGrow.
  8. Web site: Meet Rebekah Paltrow Neumann, the former actress who cofounded WeWork, is cousins with Gwyneth Paltrow, and is CEO Adam Neumann's 'strategic thought partner'. Rogers. Taylor Nicole. Business Insider. 2019-08-16.
  9. Web site: WeWork may try to wrap its roadshow and price its IPO before the Jewish New Year on September 29 . live . https://web.archive.org/web/20210203172950/https://www.businessinsider.in/WeWork-may-try-to-wrap-its-roadshow-and-price-its-IPO-before-the-Jewish-New-Year-on-September-29/articleshow/71086337.cms . 2021-02-03 . 2022-07-21 . Business Insider.
  10. Web site: Rebekah Neumann Fast Company. FastCompany.
  11. Web site: 2022-03-24 . WeCrashed: where is WeWork's Rebekah Neumann now? . 2022-04-17 . South China Morning Post . en.
  12. Web site: Adam Neumann's $16 Billion Neo-Utopian Play To Turn WeWork Into WeWorld. Kessler. Sarah. 2016-03-14. Fast Company. en-US. 2019-08-12.
  13. News: WeWork Founder Hopes Her New School Will Help 5-Year-Olds Pursue Their Life's Purpose. 2017-11-06. Fast Company. 2019-08-12. en-US.
  14. News: WeWork: Now a $5 Billion Co-Working Startup. Brown. Lindsay Gellman and Eliot. 2014-12-16. Wall Street Journal. 2019-08-12. en-US. 0099-9660.
  15. News: Davis . Michelle F. . Bloomberg . Writer . WeWork CEO Adam Neumann Stepping Down . . September 24, 2019 . 2019-09-25 .
  16. News: Klein . Rebecca . WeWork Is Closing Its Private School In New York City After This Year . 2020-09-04 . HuffPost . October 11, 2019.
  17. Web site: DODES . RACHEL . HOW BILLIONAIRE REBEKAH NEUMANN PUT THE WOO-WOO IN WEWORK . vanityfair.com . June 24, 2021 . Vanity Fair . August 14, 2022.
  18. Web site: Rebekah Neumann Buys Back WeGrow, WeWork's Defunct $42,000-A-Year School, With Plans To Relaunch . Forbes . June 30, 2020 . David . Jeans.
  19. Mackelden . Amy . March 18, 2022 . What Happened to WeWork's Adam and Rebekah Neumann? . live . https://web.archive.org/web/20230103214341/https://www.harpersbazaar.com/culture/film-tv/a39427495/where-are-adam-and-rebekah-neumann-now-wework-wecrashed/ . January 3, 2023 . January 3, 2023 . Harper's BAZAAR.
  20. Web site: Lewis . 2018-11-07 . Build a Purpose Driven Business, Education, and Life with WeWork Co-Founder Rebekah Neumann . 2022-09-01 . Lewis Howes . en-US.
  21. Web site: Foussianes. Chloe. February 3, 2021. WeCrashed: What to Know About the WeWork Series Starring Anne Hathaway and Jared Leto. February 10, 2021. Town & Country. en-US.
  22. News: Kirn . Walter . 2020-10-23 . The Cautionary Tale of Adam Neumann and WeWork . en-US . The New York Times . 2023-02-15 . 0362-4331.
  23. Web site: Rebekah Neumann Once Made A Bizarre Short Film Starring Rosario Dawson . March 18, 2022 . Bustle . Gretchen . Smail.

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