ReFrame explained

ReFrame
Upright:0.5
Type:Non-profit
Purpose:To celebrate and promote gender parity with greater inclusion of women in the media industry
Headquarters:4221 Wilshire Boulevard
Los Angeles, California, U.S.
Formerly:The Systemic Change Project

ReFrame (also known as ReFrame Project; formerly known as the Systemic Change Project) is an American non-profit organization founded by Women in Film LA[1] and the Sundance Institute together with over 50 leaders and influencers in Hollywood, with the goal of providing research, support, and a practical framework to its partner companies[2] [3] to give them a way to "mitigate bias during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative industry on all levels".[4] Alison Emilio serves as the director.[5]

History

The Systemic Change Project, a joint venture between Women in Film and the Sundance Institute, originated from a secret meeting of 44 Hollywood leaders to address the gender parity issue in the industry.[6] From the Systemic Change Project, ReFrame was founded by a group of ReFrame Ambassabors, active male and female leaders across the entertainment industry ranging from studio heads to guild representatives, ReFrame seeks to use a developed research-based action plan to promote gender parity, inclusivity, diversity, and increase the presence of women in the media industry.[7] [8]

Programs

14-Point Culture Change and Production Roadmap

Building on existing diversity programs, the roadmap provides tools, training, and practices tailored to entertainment executives and creative teams to address the systemic barriers in the creative and financial aspects of the business.

ReFrame Rise Directors Program

Announced on June 12, 2019, the ReFrame Rise Directors Program will act like a mentorship program. It is an industry-wide two-year sponsorship that will identify promising female directors poised to lead studio features and TV projects, and provide them with endorsement and support. Those selected for ReFrame Rise will receive complimentary IMDbPro memberships, enabling them to discover and connect with potential key collaborators.[9] [10]

ReFrame Stamp

See main article: The ReFrame Stamp. The ReFrame Stamp is a distinction awarded to film and TV productions that satisfy predetermined criteria with a large number of women in key roles in front and behind the camera as actresses, members of the production, and department heads. Criteria for the award includes having a female protagonist with top billing, female characters with a lot of screen time, female directors and screenwriters with additional recognition towards women of color in main roles.[11] The stamp is awarded based on the number of points fulfilled by the aforementioned criteria. After a film or television program is awarded the stamp, a logo is added to the end credits.

See also

Notes and References

  1. Web site: Women directors of Hollywood: 'This discrimination is real'. Robinson. Chauncey K.. 2018-07-24. People's World. en-US. 2020-04-29.
  2. Web site: Partner Companies. ReFrame. en-US. March 11, 2019.
  3. Web site: Here's Why Hollywood Is Still So Sexist. Fortune. en. 2020-04-29.
  4. Web site: ReFrame Initiative By WIF, Sundance, 50 Industry Leaders Sets Steps For More Inclusive Hollywood Hiring. Fleming. Mike Jr.. March 6, 2018. Deadline. en. March 12, 2019. https://web.archive.org/web/20180614024239/https://deadline.com/2018/03/reframe-hollywood-hiring-plan-diversity-industry-leaders-1202312498/. June 14, 2018. live.
  5. News: Buckley. Cara. Inclusion Rider? What Inclusion Rider?. 2019-06-19. The New York Times. 2020-04-11. en-US. 0362-4331. https://web.archive.org/web/20191015155313/https://www.nytimes.com/2019/06/19/movies/inclusion-rider.html. 2019-10-15. live.
  6. Web site: Secret Meeting Of Hollywood Leaders Proposes "Gender Parity Stamp" Of Approval For TV, Movies. Robb. David. December 1, 2015. Deadline. en. March 12, 2019. https://web.archive.org/web/20190611101519/https://deadline.com/2015/12/gender-bias-hollywood-secret-meeting-of-industry-leader-1201648359/. June 11, 2019. live.
  7. Web site: Paul Feig, Nina Jacobson and 50 A-Listers Reveal New Campaign to Tackle Hollywood Gender Inequality (Exclusive). Sun. Rebecca. February 22, 2017. The Hollywood Reporter. en. March 12, 2019. https://web.archive.org/web/20190322140220/https://www.hollywoodreporter.com/news/frame-campaign-will-tackle-gender-inequality-hollywood-977555. March 22, 2019. live.
  8. Web site: Women In Film, Sundance Institute and 50 Hollywood Leaders Launch ReFrame to Create Sustainable Gender Equity in Film and Television. Sundance Institute. February 22, 2017. www.sundance.org. English. March 12, 2019. https://web.archive.org/web/20190214035817/https://www.sundance.org/blogs/news/2017-reframe-announcement. February 14, 2019. live.
  9. Web site: ReFrame Launches Program to Boost Careers of Experienced Female Filmmakers (Exclusive). Sun. Rebecca. June 12, 2019. The Hollywood Reporter. en. https://web.archive.org/web/20190612193910/https://www.hollywoodreporter.com/news/reframe-launches-program-boost-careers-female-filmmakers-1217141. June 12, 2019. June 12, 2019. live.
  10. Web site: A-List Producers, Executives Pledge to Mentor Women Directors With ReFrame Rise (EXCLUSIVE). Donnelly. Matt. 2019-10-08. Variety. en. live. 2019-11-10. https://web.archive.org/web/20191023192641/https://variety.com/2019/film/news/reframe-rise-sue-kroll-stephanie-allain-michael-de-luca-paul-feig-1203362344/. 2019-10-23.
  11. Web site: ReFrame Spotlights Gender-Balanced Films and TV with New Stamp. June 8, 2018. womenandhollywood.com. en-US. March 12, 2019. https://web.archive.org/web/20190225114627/https://womenandhollywood.com/reframe-spotlights-gender-balanced-films-and-tv-with-new-stamp/. February 25, 2019. live.

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