Ray Li Explained

Frequency:Monthly
Category:Women's fashion magazine
Publisher:China Light Industry Publishing Press
Rayli Magazine House
Founded:1995
Country:China
Based:Beijing
Language:Chinese
Website:Ray Li

Ray Li is a monthly fashion magazine published in Beijing, China, with regional offices in Guangzhou and Shanghai, catering to affluent urban women in their twenties and thirties. The magazine is the Chinese version of the Japanese magazine with the same name.[1]

History and profile

Ray Li was established in 1995.[1] [2] The publishers are China LightIndustry Publishing Press and Rayli Magazine House.[1] [3] The magazine is published on a monthly basis[3] and has its headquarters in Beijing.[4]

Most of the articles are from Japanese fashion magazines with local advertisement, selling mostly Western (some Korean and Japanese) merchandise. There are three versions of the magazine, each designed for specific age groups. One for women in their 20s, one for women in their 30s and a high fashion version. The magazine has sister brands in other fields.[2] [5]

External links

Notes and References

  1. Web site: Yang Feng. Katherine Frith. The Growth of International Women’s Magazines in China and the Role of Transnational Advertising. Journal of Magazine & New Media Research.. 11 August 2015. Fall 2008.
  2. Web site: Rayli Magazine House Beijing. FIPP. 3 September 2014. dead. https://archive.today/20140903094441/http://www.fipp.com/membership/member/129259264. 3 September 2014. dmy-all.
  3. Web site: Top titles. Media Convergence Asia-Pacific. 12 August 2015.
  4. Web site: Top 10 Most Popular Magazines in China. China Whisper. 11 August 2015. 21 July 2013.
  5. Web site: Rayli Fashion and Beauty (China). FIPP. 3 September 2014. dead. https://archive.today/20140903094641/http://www.fipp.com/membership/product/24113. 3 September 2014. dmy-all.