Raw (WWE brand) explained

Raw Brand
Producttype:Professional wrestling
Sports entertainment
Currentowner:WWE
Producedby:Paul "Triple H" Levesque
Bruce Prichard
Country:United States
Introduced:March 25, 2002
(first split)
July 19, 2016
(second split)
Discontinued:August 29, 2011
(first split)
Related:SmackDown
ECW
NXT
205 Live
NXT UK
Module1:General Manager
Adam Pearce

Raw is a brand of the American professional wrestling promotion WWE that was established on March 25, 2002. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers assigned to Raw primarily appear on the brand's weekly television program, Monday Night Raw, also referred to simply as Raw. It is one of WWE's two main brands, along with SmackDown, collectively referred to as WWE's main roster. The brand extension was discontinued between August 2011 and July 2016.

In addition to Raw's main television program, less-utilized wrestlers also appear on the brand's supplementary show, Main Event. Raw's wrestlers also perform on the branded and co-branded pay-per-view and livestreaming events. During the first brand split (2002–2011), Raw wrestlers also competed on the former supplementary show, Heat, and on ECW under a talent exchange program with the former ECW brand, while during the second brand split (2016–present), the brand's wrestlers have appeared in the interbrand Worlds Collide, Mixed Match Challenge, and annual Tribute to the Troops events. Additionally during the second split, Raw's cruiserweight wrestlers competed on 205 Live when WWE's revived cruiserweight division was exclusive to Raw from 2016 to 2018 before 205 Live became its own brand.

History

See main article: WWE brand extension.

First split (2002–2011)

In early-to-mid-2002, then World Wrestling Federation (WWF) underwent a process they called the "brand extension".[1] The WWF divided itself into two de facto wrestling promotions with separate rosters, storylines and authority figures.[1] Raw and SmackDown! would host each division, give its name to the division and essentially compete against each other. The split came about as a result of the WWF purchasing their two biggest competitors, World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW); and the subsequent doubling of its roster and championships. The brand extension was publicly announced by Linda McMahon during a telecast of Raw on March 25 and became official the next day.

At the time, this excluded the WWE Undisputed Championship and the original WWE Women's Championship as those WWE titles would be defended on both shows. In September 2002, then WWE Undisputed Champion Brock Lesnar refused to defend the title on Raw, in effect causing his title to become exclusive to SmackDown!. The following week on Raw, Raw General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated number one contender Triple H. Because the WWE Undisputed Championship was now a SmackDown! exclusive title, it was no longer referred to as "undisputed". Following this, the original WWE Women's Championship soon became a Raw exclusive title as well. As a result of the brand extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.

Raw was the home brand for many top WWE stars including Triple H, Ric Flair, R-Truth, Batista, Randy Orton, Chris Benoit, CM Punk, Goldberg, Booker T, Chris Jericho, Christian, Shawn Michaels, John Cena, Kane, Cody Rhodes, Trish Stratus, Lita and Stacy Keibler.

The 2005 draft was held on the June 6 episode of Raw. The first draft lottery pick was then WWE Champion John Cena, thus moving the WWE Championship to Raw and having two titles on the brand. Eventually, then World Heavyweight Champion Batista was drafted to SmackDown! as the last draft pick, leaving only the WWE Championship on Raw. In the 2008 draft lottery, CM Punk got drafted to Raw and then won the World Heavyweight Championship from Edge, who was a SmackDown wrestler. Triple H, who was the WWE Champion at the time, got drafted to SmackDown while Kane, who was the then ECW Champion, got drafted to Raw. After the draft lottery in 2009, the WWE Championship was brought back to Raw when Triple H was drafted from SmackDown while the World Heavyweight Championship was brought back to SmackDown when Edge defeated John Cena to win the title at Backlash.

On the August 29, 2011, episode of Raw, it was announced that performers from Raw and SmackDown were no longer exclusive to their respective brand.[2] Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster.[3] In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms.[4]

Second split (2016–present)

On May 25, 2016, it was announced that WWE would be reintroducing the brand split in July, with distinctive rosters for both Raw and SmackDown.[5] On the July 11 episode of Raw, Vince McMahon named Stephanie McMahon the Commissioner of Raw.[6] The draft took place on the live premiere of SmackDown on July 19, with the General Managers of the respective brands hand-picking the wrestlers for their brands.[7] Raw's Commissioner Stephanie McMahon and General Manager Mick Foley created a new championship—the WWE Universal Championship. This championship would be exclusive to the Raw brand, as the WWE World Championship had become exclusive to the SmackDown brand.[8] Clash of Champions was scheduled as the reintroduction of the cruiserweight division and the first Raw-exclusive pay-per-view since January 2007, whereas Elimination Chamber was scheduled as the final Raw-exclusive pay-per-view two years later. Subsequently, this saw all upcoming pay-per-views interbranded after WrestleMania 34.

After SmackDown moved to Fox in October 2019, Raw lost its status as the main "A" Show.[9] Following WrestleMania 38 it also didn't have a world title and tag team title, although raw superstars were allowed to challenge for them.

Beginning in December 2021, talents from Raw begin to appear on NXT 2.0. Dave Meltzer of the Wrestling Observer Radio reported that a Raw-NXT crossover between their talents as a way to help boost NXT 2.0 ratings as both shows air on the USA Network.[10]

Champions

Initially, the WWE Undisputed Championship and the original WWE Women's Championship were available to both brands.[11] [12] [13] The other championships were exclusive to the brand the champion was a part of.[11] [14] When the brand extension began, Raw received the Intercontinental Championship and the European Championship when their respective holders were drafted.[15] In September 2002, the WWE Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw.[16] Shortly thereafter, Raw became the exclusive brand for the World Tag Team Championship, the Intercontinental Championship and the original WWE Women's Championship.[17] [18]

On July 19, 2016, the brand extension was brought back and for the first time ever the draft was held on SmackDown Live. Raw drafted the WWE Women's Championship, the United States Championship, and the WWE Tag Team Championship.[19] With the WWE Championship being defended exclusively on SmackDown, Stephanie McMahon and Mick Foley introduced the WWE Universal Championship to be Raw's world title.[20] At Crown Jewel on October 31, 2019, SmackDown wrestler "The Fiend" Bray Wyatt won the WWE Universal Championship, thus taking the title to SmackDown.[21] On the next night's episode of SmackDown, WWE Champion Brock Lesnar quit SmackDown and moved to Raw, bringing the title with him.[22] A new World Heavyweight Championship was created for Raw after Undisputed WWE Universal Champion Roman Reigns was drafted to SmackDown in 2023.

Current championships

Raw
ChampionshipCurrent champion(s)ReignDate won Days
held
LocationNotesRef.
Gunther1August 3, 2024Cleveland, Ohioalign=left Defeated Damian Priest at SummerSlam.
Women's World ChampionshipLiv Morgan2May 25, 2024Jeddah, Saudi Arabiaalign=left Defeated Becky Lynch at King and Queen of the Ring.[23]
Intercontinental ChampionshipBron Breakker1August 3, 2024align=left Defeated Sami Zayn at SummerSlam.
World Tag Team Championship
Finn Bálor and JD McDonagh1
June 24, 2024Indianapolis, Indianaalign=left Defeated Awesome Truth (The Miz and R-Truth) on Raw.
align=center WWE Women's Tag Team Championshipalign=center align=center The Unholy Union
align=center 1align=center June 15, 2024align=center align=center Glasgow, ScotlandDefeated previous champions Bianca Belair and Jade Cargill and Shayna Baszler and Zoey Stark in a triple threat tag team match at .[24]

Previous championships

ChampionshipTime on brand
WWE European ChampionshipMarch 25, 2002 — July 22, 2002
WWE Hardcore ChampionshipMarch 26, 2002 — August 26, 2002
ECW ChampionshipJune 23, 2008 — June 29, 2008
World Tag Team Championship (original)July 29, 2002 — December 13, 2008
WWE Women's Championship (original)September 24, 2002 — April 13, 2009
Million Dollar ChampionshipApril 5, 2010 — November 15, 2010
World Heavyweight Championship (Original)September 2, 2002 — June 28, 2005
June 30, 2008 — February 15, 2009
April 5, 2009April 26, 2009
WWE Divas ChampionshipApril 13, 2009 — September 19, 2010
NXT Cruiserweight ChampionshipSeptember 14, 2016 — April 4, 2018
WWE Universal ChampionshipAugust 21, 2016October 31, 2019
WWE 24/7 ChampionshipMay 20, 2019 — November 9, 2022
WWE ChampionshipNovember 4, 2019 — April 28, 2023
WWE Women's ChampionshipJuly 19, 2016April 28, 2023
WWE United States ChampionshipApril 22, 2019May 1, 2023

Pay-per-view and WWE Network events

First brand split events

DateEventVenueLocationMain event
May 4, 2002 Triple H vs. The Undertaker
June 7, 2003 InsurrextionTriple H (c) vs. Kevin Nash in a Street Fight match for the World Heavyweight Championship
June 15, 2003 Triple H (c) vs. Kevin Nash in a Hell in a Cell match for the World Heavyweight Championship with Mick Foley as special guest referee
September 21, 2003 Triple H (c) vs. Goldberg in a Title vs. Career match for the World Heavyweight Championship
Had Triple H been disqualified or counted out, he would lose the title
December 14, 2003 Goldberg (c) vs. Kane vs. Triple H in a Triple threat match for the World Heavyweight Championship
April 18, 2004 Chris Benoit (c) vs. Triple H vs. Shawn Michaels in a Triple threat match for the World Heavyweight Championship
June 13, 2004 Triple H vs. Shawn Michaels in a Hell in a Cell match
July 11, 2004 Chris Benoit (c) vs. Triple H for the World Heavyweight Championship
September 12, 2004 Randy Orton (c) vs. Triple H for the World Heavyweight Championship
October 19, 2004 Randy Orton vs. Ric Flair in a Steel Cage match
January 9, 2005 Batista vs. Chris Benoit vs. Chris Jericho vs. Edge vs. Randy Orton vs. Triple H in an Elimination Chamber match for the vacant World Heavyweight Championship with Shawn Michaels as special guest referee
May 1, 2005 Batista (c) vs. Triple H for the World Heavyweight Championship
June 26, 2005 Batista (c) vs. Triple H in a Hell in a Cell match for the World Heavyweight Championship
September 18, 2005 John Cena (c) vs. Kurt Angle for the WWE Championship
November 1, 2005 John Cena (c) vs. Kurt Angle vs. Shawn Michaels in a Triple threat match for the WWE Championship
January 8, 2006 John Cena (c) vs. Edge for the WWE Championship
This was Edge's Money in the Bank cash-in match
April 30, 2006 John Cena (c) vs. Edge vs. Triple H in a Triple threat match for the WWE Championship
June 25, 2006 D-Generation X (Shawn Michaels and Triple H) vs. The Spirit Squad (Johnny, Kenny, Mikey, Mitch and Nicky) in a 2-on-5 handicap match
September 17, 2006 Edge (c) vs. John Cena in a Tables, Ladders, and Chairs match for the WWE Championship
November 5, 2006 King Booker (c) vs. Big Show vs. John Cena in a Triple threat match for the World Heavyweight Championship
January 7, 2007 John Cena (c) vs. Umaga for the WWE Championship

Second brand split events

DateEventVenueLocationMain event
September 25, 2016Clash of ChampionsBankers Life FieldhouseIndianapolis, IndianaKevin Owens (c) vs. Seth Rollins for the WWE Universal Championship
October 30, 2016Hell in a CellTD GardenBoston, MassachusettsSasha Banks (c) vs. Charlotte Flair in a Hell in a Cell match for the WWE Raw Women's Championship
December 18, 2016PPG Paints ArenaPittsburgh, PennsylvaniaKevin Owens (c) vs. Roman Reigns for the WWE Universal Championship
March 5, 2017FastlaneBradley CenterMilwaukee, WisconsinKevin Owens (c) vs. Goldberg for the WWE Universal Championship
April 30, 2017PaybackSAP CenterSan Jose, CaliforniaBraun Strowman vs. Roman Reigns
Extreme RulesRoyal Farms ArenaBaltimore, MarylandBray Wyatt vs. Finn Bálor vs. Roman Reigns vs. Samoa Joe vs. Seth Rollins in an Extreme Rules match to determine the #1 contender for the WWE Universal Championship
July 9, 2017Great Balls of FireAmerican Airlines CenterDallas, TexasBrock Lesnar (c) vs. Samoa Joe for the WWE Universal Championship
September 24, 2017No MercyStaples CenterLos Angeles, CaliforniaBrock Lesnar (c) vs. Braun Strowman for the WWE Universal Championship
October 22, 2017TLC: Tables, Ladders & ChairsTarget CenterMinneapolis, MinnesotaDean Ambrose, Kurt Angle and Seth Rollins vs. Braun Strowman, Cesaro, Kane, Sheamus and The Miz in a 3-on-5 handicap Tables, Ladders, and Chairs match
February 25, 2018Elimination ChamberT-Mobile ArenaParadise, NevadaBraun Strowman vs. Elias vs. Finn Bálor vs. John Cena vs. Roman Reigns vs. Seth Rollins vs. The Miz in an Elimination Chamber match for a WWE Universal Championship match at WrestleMania 34

Notes and References

  1. Book: Shields. Brian. Sullivan. Kevin. WWE: History of WrestleMania. 2009. 55.
  2. Web site: Nemer. Paul. Raw Results – 8/29/11. Wrestleview. August 30, 2011. November 5, 2016.
  3. Web site: Tom Herrera. The 10 most important moments in Raw history. WWE.com. January 11, 2014. February 2, 2014.
  4. Web site: WWE NEWS: Stephanie McMahon says why brand split is gone. Pro Wrestling Torch. January 22, 2013.
  5. Web site: Clapp. John. Smackdown going live July 19th. WWE. May 25, 2016.
  6. Web site: Caldwell. James. 7/11 WWE Raw Results – CALDWELL'S Complete Report. Pro Wrestling Torch. July 11, 2016.
  7. Web site: WWE's destiny to be determined during SmackDown's LIVE premiere. WWE. June 20, 2016. June 20, 2016.
  8. Web site: WWE creates new Universal Championship for Raw. Schwartz. Nick. July 26, 2017.
  9. Web site: Report: FOX Originally Wanted TV Rights to WWE Raw . March 30, 2022 .
  10. Web site: WWE is planning to do more Raw vs. NXT feuds. 22 February 2022.
  11. Web site: WWE Draft 2002 Recap. February 23, 2008. Zimmerman. Christopher Robin. March 26, 2002. dead. https://web.archive.org/web/20120303064835/https://www.oowrestling.com/recaps/raw/20020325.shtml. March 3, 2012.
  12. Web site: WWE Raw (March 25, 2002) Results. February 23, 2008. Online World of Wrestling.
  13. Web site: WWE Draft 2019 Results. February 23, 2008. PWWEW.net. https://web.archive.org/web/20020126101230/https://wrestlestation.com/. January 26, 2002. dead.
  14. Web site: WWE Raw (March 25, 2002) Results. February 23, 2008. PWWEW.net.
  15. Web site: WWE Cruiserweight Championship History. February 23, 2008. World Wrestling Entertainment.
  16. Web site: Triple H's first World Heavyweight Championship reign. February 23, 2008. World Wrestling Entertainment. dead. https://web.archive.org/web/20080221163812/https://www.wwe.com/inside/titlehistory/worldheavyweight/3044541431. February 21, 2008.
  17. Web site: WWE Tag Team Championship History. February 23, 2008. World Wrestling Entertainment.
  18. Web site: WWE United States' Championship History. February 23, 2008. World Wrestling Entertainment.
  19. Web site: 2016 WWE Draft results: WWE officially ushers in New Era. WWE. July 19, 2016. July 19, 2016. WWE.com Staff. https://web.archive.org/web/20160720044640/https://www.wwe.com/2016-wwe-draft-results. July 20, 2016. live.
  20. Web site: Hamlin. Jeff. WWE Raw live results: title match set for SummerSlam & a new champion is crowned. Wrestling Observer Figure Four Online. July 25, 2016. July 27, 2016. https://web.archive.org/web/20160727131532/https://www.f4wonline.com/wwe-news/wwe-raw-live-results-title-match-set-summerslam-new-champion-crowned-217286. July 27, 2016. live.
  21. Web site: October 31, 2019. Silverstein. Adam. 2019 WWE Crown Jewel results, recap, grades: Major world title change among surprising outcomes. CBSSports. March 4, 2023. https://web.archive.org/web/20191101155615/https://www.cbssports.com/wwe/news/2019-wwe-crown-jewel-results-recap-grades-major-world-title-change-among-surprising-outcomes/. November 1, 2019. live.
  22. Web site: November 1, 2019. Brent. Brookhouse. WWE SmackDown results, recap, grades: Shocking NXT invasion, Brock Lesnar quits and moves to Raw. CBSSports. March 4, 2023. https://web.archive.org/web/20191102152426/https://www.cbssports.com/wwe/news/wwe-smackdown-results-recap-grades-shocking-nxt-invasion-brock-lesnar-quits-and-moves-to-raw/. November 2, 2019. live.
  23. Web site: WWE King and Queen of the Ring results: Powell’s live review of Cody Rhodes vs. Logan Paul for the WWE Title, Gunther vs. Randy Orton in the KOTR finals, Nia Jax vs. Lyra Valkyria in the QOTR finals. May 25, 2024. Powell. Jason. Pro Wrestling Dot Net. May 25, 2024.
  24. Web site: Powell. Jason. WWE Clash at the Castle results: Powell’s live review of Damian Priest vs. Drew McIntyre for the World Heavyweight Championship, Cody Rhodes vs. AJ Styles in an I Quit match for the WWE Championship. Pro Wrestling Dot Net. June 15, 2024. June 15, 2024.