Ramon Laguarta Explained

Ramon Laguarta
Birth Place:Barcelona, Spain
Education:ESADE (BBA, MBA)
Arizona State University, Phoenix (MS)
CEO of PepsiCo
Predecessor:Indra Nooyi

Ramon Laguarta (born 1963 in Barcelona, Spain)[1] is a Spanish businessman who is the chairman and chief executive officer of PepsiCo.[2] He became CEO on 3 October 2018 after Indra Nooyi stepped down.[3] He is the sixth CEO in the company's history and the first Spanish CEO of a large American multinational company.[4] [5]

Education

Laguarta graduated with bachelor's and master's degrees in business administration from ESADE Business School in Barcelona in 1985. In 1986 he received a master's degree in international management from the Thunderbird School of Global Management.[6] [7]

Career

Before joining PepsiCo he worked at Chupa Chups, a candy company based in Spain known for its lollipops.[8] Laguarta joined PepsiCo in January 1996. His first role was in the company's European business, and in 2014 became the CEO of the entire Europe and Sub-Saharan Africa (ESSA) sector.[9] While working in Europe, Laguarta helped lead the acquisition in 2010 of Russian dairy and juice company Wimm-Bill-Dann, a deal valued at $5.4 billion, the company's second largest acquisition after its purchase of Quaker Oats in 2001.[10]

Laguarta was named president of PepsiCo in September 2017. He oversaw PepsiCo's Global Category Groups, its Global Operations, Corporate Strategy and Public Policy & Government Affairs functions. As a result of the promotion, he moved to the United States.[11]

Laguarta was unanimously voted in as PepsiCo's next CEO on 6 August 2018, the same day Indra Nooyi announced she was stepping down.[12] [13] [14] He officially took over the role on 3 October 2018 and became Chairman of the Board of Directors on 1 February 2019. Laguarta has been working at PepsiCo for over 20 years, his previous roles including CEO for Europe Sub-Saharan Africa, president for the PepsiCo Eastern Europe Region, commercial Vice President for PepsiCo Europe, general manager for Iberia Snacks and Juices and General Manager for Greece Snacks.[15] Since becoming CEO of PepsiCo, Laguarta established three priorities to lead the company: Accelerating the company's rate of organic revenue growth; becoming a stronger company; and becoming a better company.[16]

As part of making PepsiCo a better company, Laguarta has been tasked with implementing a new purpose behind PepsiCo's sustainability agenda: helping to build a more sustainable food system. Under his leadership, the company is focusing its efforts and goals around agriculture, water usage, plastics, products, climate change and human rights.[17] This includes the company's effort to reduce absolute greenhouse gas emissions by at least 20 percent for their entire value chain over a 2015 baseline (roughly 30-35 million metric tons of GHG),[18] as well as their goals by 2025 to make 100% of their packaging recyclable, compostable, or biodegradable and use 25% recycled plastic content in all plastic packaging. Laguarta has also led attempts to reduce waste by acquiring SodaStream.[19] Through the expansion of SodaStream's business, the need for an estimated 67 billion plastic bottles will be avoided through 2025.[20]

In addition to being a member of the PepsiCo Board of Directors,[21] Ramona is a director of Visa Inc.[22] He is the Co-Chair of the World Economic Forum's Board of Stewards for the Food Systems Initiative.[23]

Personal life

Laguarta speaks English, Spanish, French, German and Greek. He is married with three children.[24]

Notes and References

  1. Web site: Who is Ramon Laguarta, the next CEO of PepsiCo- Business News. businesstoday.in. 6 August 2018 . 15 August 2018.
  2. Web site: Leadership – PepsiCo. pepsico.com. en. 1 October 2018.
  3. News: Meet PepsiCo's Next CEO: Ramon Laguarta. Maloney. Jennifer. 6 August 2018. Wall Street Journal. 12 August 2018. en-US. 0099-9660.
  4. Web site: PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her. Cullen. Lauren Hirsch, Terri. 6 August 2018. cnbc.com. 21 March 2019.
  5. Web site: Ramón Laguarta, el canterano de Chupa-Chups que lanzó la Pepsi Max. 7 August 2018. ELMUNDO. es. 9 March 2020.
  6. News: 5 Things to Know About the Next PepsiCo CEO. Fortune. 13 August 2018. en.
  7. Web site: Thunderbird Alumnus Ramon Laguarta Named PepsiCo CEO. Thunderbird School of Global Management. en. 1 October 2018.
  8. News: Pepsi's new CEO Ramon Laguarta: Five things to know. 6 August 2018. Fox Business. 23 September 2018. en-US.
  9. Web site: Who is Ramon Laguarta, the next CEO of PepsiCo- Business News. businesstoday.in. 6 August 2018 . 9 March 2020.
  10. News: Maloney. Jennifer. Meet PepsiCo's Next CEO: Ramon Laguarta. 6 August 2018. Wall Street Journal. 9 March 2020. 0099-9660.
  11. News: Strauss . Lawrence C. . 3 Things to Know About Pepsi's CEO Swap . 12 August 2018.
  12. Web site: Stewart . Rebecca . Who is Ramon Laguarta? The marketer-turned-Pepsi CEO taking over from Indra Nooyi . Thedrum.com . 16 March 2020 . 6 August 2018.
  13. News: PepsiCo CEO Indra Nooyi to Step Aside; Veteran Set to Take Helm. Maloney. Jennifer. 6 August 2018. Wall Street Journal. 12 August 2018. en-US. 0099-9660.
  14. News: PepsiCo's Indra Nooyi to step down as CEO, President Ramon Laguarta to succeed her. Cullen. Lauren Hirsch, Terri. 6 August 2018. CNBC. 13 August 2018.
  15. Web site: 5 Things to Know About the Next PepsiCo CEO. Tozer. Alice. 6 August 2018. Fortune. en. 22 October 2019.
  16. Web site: PepsiCo sets goal to become 'faster, stronger and better'. foodbusinessnews.net. en. 17 March 2020.
  17. Web site: PepsiCo's Responsibilities: CEO Daily. Fortune. en. 28 April 2020.
  18. Web site: Climate Change – PepsiCo. pepsico.com. en. 2 August 2019.
  19. Web site: Plastics – PepsiCo. pepsico.com. en. 2 August 2019.
  20. Web site: Strategic plastic use drives sustainable packaging at PepsiCo. 20 September 2019. Packaging Digest. en. 19 March 2020.
  21. Web site: PepsiCo Inc. PEP (U.S.: Nasdaq). 26 March 2021. wsj.com. The Wall Street Journal.
  22. Web site: Visa Inc. - Corporate Governance – Board of Directors. 26 March 2021. VISA.
  23. Web site: Food System Initiative – Shaping the Future of Food First Annual Report – April 1 st 2019 – December 31st 2019. 26 March 2021. AidStream.org. World Economic Forum.
  24. Web site: Leadership – PepsiCo. pepsico.com. en. 3 October 2018.