Blue Band (brand) explained

Blue Band
Type:Private
Producttype:Butter
Currentowner:
  • Siqalo Foods
Previousowners:Unilever
Markets:International

Blue Band (known as Rama in Poland, Germany, Hungary, Slovenia, Croatia and Czech Republic) is a brand of margarine, cheese spreads, and vegetable fat spreads.[1] Originally a Dutch brand developed by Van den Bergh[2] it remains widely available in Germany, where it has been sold since 1924. It is produced by Upfield except in southern Africa, and by Remgro-owned Siqalo Foods in southern Africa.

History

Blue Band was developed as a premium quality margarine.[3]

Notes and References

  1. Web site: Blue Band, Rama Brands in action Unilever Global . 2014-01-23 . 2022-04-04 . https://web.archive.org/web/20220404055630/https://www.unilever.com/brands-in-action/detail/Blue-Band--Rama/292005/ . dead .
  2. Web site: Maypole Dairies.
  3. Book: Jones, Geoffrey. Renewing Unilever : Transformation and Tradition. 2005. Oxford University Press. 978-0-19-155638-8. 122.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Blue Band (brand)".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.