Raley's Supermarkets Explained

Raley's Family of Fine Stores
Trade Name:Raley's Supermarkets
Location:West Sacramento, California
Industry:Retail (grocery)
Founder:Thomas P. Raley
Founded: in Placerville, California, U.S.
Location Country:United States
Num Locations: 129 stores (2020)
Products:Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, prepared foods
Num Employees: 23,000[1]
Num Employees Year:2020
Revenue: $5.3 billion (2020)[2]
Key People:Michael Teel, Owner, Chairman
Keith Knopf, President & CEO
Owner:(Raley family (100%))

Raley's Supermarkets is an independent, family-owned American grocery and retail technology company headquartered in West Sacramento, California. Raley's was founded in 1935 by Thomas P. Raley in Placerville, California.

The Raley's Companies brands include Raley's, Bel Air, Nob Hill Foods, Raley's O-N-E Market, Bashas', Bashas' Diné Market, Food City, AJ's Fine Foods, Eddie's Country Store and FieldTRUE Organic. These brands do business in California, Nevada, Arizona, New Mexico, Oregon, Washington and Alaska, as well as the Tribal Nations of Navajo Nation, White Mountain Apache, and San Carlos Apache. Raley's currently employs 23,000 people.

History

The company was founded on February 16, 1935, by Thomas P. Raley in Placerville, California, as Raley's Drive-In Market.[3] Raley ran the company until his death on December 27, 1991, at the age of 88. Raley's purchased Bel Air Markets in 1993, Nob Hill Foods in 1997 and Scolari's Food & Drug Company in 2018.[4] [5] [6] The company also started Food Source in 1995 and Market 5-ONE-5 in 2018.[7] [8]

In 1998, the company had revenue of $2.5 billion. In June 1999, Albertsons announced plans to sell its 19 stores in Las Vegas, Nevada to Raley's, which also planned to purchase eight Albertson's stores in New Mexico. For five years, Raley's had been searching for ways to expand the company, with specific interest in the Las Vegas and Salt Lake City, Utah markets.[9] At the time, Raley's was the 38th largest supermarket chain in the United States,[10] with 150 stores, including Bel Air Markets, Food Source and Nob Hill Foods. The company had 17,500 employees across its four divisions.[9] Raley's opened its Las Vegas stores later in 1999,[9] and had plans to build additional locations in the Las Vegas area.[11]

At the time, Michael Teel – the grandson of Thomas Raley – was the company's president and chief executive officer (CEO). Joyce Teel, the mother of Michael Teel, was the company's owner.[12] William J. Coyne, the company's first general counsel, became the chief operating officer in February 2002. Michael Teel resigned as president in April 2002, to pursue "personal endeavors." Coyne replaced Teel as president.[13]

In September 2002, Kroger announced plans to purchase Raley's 18 store locations in Las Vegas, with intentions of converting them into Smith's and Food 4 Less stores.[14] [15] [16] Raley's stated that slow growth and local competition were reasons for selling the stores. The revenue from the sale was to be used to build and renovate stores in Reno, Nevada, and northern California. The Federal Trade Commission approved the sale in November 2002. Raley's stores in Las Vegas began closing later that month.[17] [18] [19], three Raley's supermarkets had been awarded Greenchill Partnership Gold-Level Certification by the U.S. Environmental Protection Agency for environmentally friendly refrigeration technology.[20]

, Raley's operates 128 stores, 40 of them in the Greater Sacramento area. Those stores control the city's largest market share: 28%, down from 30% in 2007 and 34% in 2003, according to Metro Market Studies of Tucson, Arizona. By comparison, other local market shares are Safeway at 16.7%, Costco at 11.9% and Save Mart Supermarkets at 9.2%. However, the company is suffering from increased competition in the region as well as the poor economy, and had more than 150 corporate layoffs in 2011 and closed several stores in 2012.[21] [22]

Supermarket News ranks Raley's 38th in the "Top 75 North American Food Retailers" based on sales of $3.4 billion.[22] [23] Consumer Reports surveys rank Raley's among the top U.S. supermarket chains, in particular for customer service.[24] [25] [26] The same held true for 2012, although the chain fell from 4th nationwide in 2009 to 8th.[27]

Thomas Raley's family still controls the company. His grandson, Michael Teel, became the majority shareholder in mid-2015 and currently serves as chairman.[28] Keith Knopf was named Raley's chief operating officer on June 1, 2015, and added 'President' to his title in February 2017.[29] He was then promoted to president and chief executive officer on September 27, 2018.[30] Knopf has worked with May Co. Department Stores and Kohl's retail chain in the past.[31]

In 2004, Raley's opened its first Aisle 1 brand gas station in Galt, California, and eventually grew Aisle 1 into 13 locations in Northern California and Nevada. Raley's sold all 13 Aisle 1 locations to Anabi Oil in December 2018.[32] Raley Field, now named Sutter Health Park, home of the Sacramento River Cats, the Triple-A affiliate of the San Francisco Giants, is located in West Sacramento and is named after the chain.

On October 28, 2019, Raley's announced plans to close 27 in–store pharmacies. The company transferred prescriptions from affected stores to various CVS Pharmacy, Rite Aid and Walgreens locations.[33]

In 2020, since the beginning of the COVID-19 pandemic, Raley's has opened stores in two locations in Greater Sacramento.[34] [35] In April 2020, Raley's opened a 55,000 square feet flagship store in Sacramento's Land Park neighborhood followed by a 35,000 square feet store in Rancho Murieta, which is located in Sacramento County. Raley's and Sacramento Republic have both delivered more than 10,000 meals to local senior citizens and have raised more than $60,000 through online donations which are going towards Indomitable Hands.[36] [37]

Raley's recognized its 85th anniversary with an integrated marketing campaign Good Never Stops.[38]

In 2021, Raley's acquired the Arizona-based grocery chain Bashas'.[39]

Banners

Raley's banners by number of locations
Raley's79
Bashas'55
Food City48
Bel Air21
Nob Hill Foods[40] 20
AJ's Fine Foods11
Bashas' Diné Markets8
Food Source1
Market 5-ONE-51
Raley's O-N-E Market2
Sak N' Save (now permanently closed)1
Total stores249
[41]

eCart

eCart is Raley's e-commerce platform which offers parking lot pickup for customers. Through eCart, the store has the capacity to process up to 250 online orders for pickup or delivery on a daily basis. Pickup customers have access to covered, pull-through parking spots, and their proximity to eCart storage reduces the wait time for shoppers when they arrive.[42]

Notes and References

  1. Web site: Raley's company profile at Sacramento Business Journal .
  2. Web site: Raley's on the Forbes America's Private Companies List. Forbes. July 16, 2020.
  3. News: Kelly . Johnson . Raley's keeps busy with building, remodeling, Web . . November 22, 1998.
  4. News: December 5, 1993 . Raley'S / Bel Air: Happily Married . Nl.newsbank.com . October 14, 2016 . https://web.archive.org/web/20160304221952/http://nl.newsbank.com/nl-search/we/Archives?p_product=SB&p_theme=sb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB0DA82674FFE0B&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM . Mar 4, 2016.
  5. News: December 17, 1997 . Family Prunes Its Business . Nl.newsbank.com . October 14, 2016 . https://web.archive.org/web/20160306130742/http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&s_site=mercurynews&p_multi=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB72156857596BF&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM . Mar 6, 2016.
  6. Web site: Wright . Jonathan . March 23, 2018 . Scolari's purchased by Raley's . 2019-02-20 . Reno Gazette Journal . en.
  7. News: Raley's is expanding Food Source format. Supermarket News . September 11, 1995.
  8. News: Redman . Russell . May 16, 2018 . Raley's launches Market 5-ONE-5 . Supermarket News .
  9. News: Smith. Hubble. Raley's to open first LV store. Las Vegas Review-Journal. September 17, 1999. https://web.archive.org/web/20001010141756/http://lvrj.com/lvrj_home/1999/Sep-17-Fri-1999/business/11968701.html. October 10, 2000. dead.
  10. News: Albertson's to sell all LV stores. August 10, 2017. Las Vegas Sun. June 22, 1999.
  11. News: Levine. Paul. Raley's converting Albertson's, looking at further LV growth. August 10, 2017. Las Vegas Sun. September 13, 1999.
  12. News: Puppel. Doug. Food Awakening: Raley's boss promises improvements in old Albertson's stores. . October 9, 1999. https://web.archive.org/web/20000614162230/http://www.lvrj.com/lvrj_home/1999/Oct-09-Sat-1999/business/12113696.html. June 14, 2000. dead.
  13. News: LV supermarket chain CEO out. August 10, 2017. Las Vegas Sun. April 22, 2002.
  14. News: Smith. Hubble. Kroger to purchase Raley's LV stores: Acquisition will make it largest chain in Las Vegas. Las Vegas Review-Journal. September 14, 2002. https://web.archive.org/web/20020920035635/http://www.lvrj.com/lvrj_home/2002/Sep-14-Sat-2002/business/19631827.html. September 20, 2002. dead.
  15. News: Crowley. Matthew. Smith. Hubble. Kroger to close, convert stores: Union talking with company about job worries. . September 18, 2002. https://web.archive.org/web/20020922025149/http://www.lvrj.com/lvrj_home/2002/Sep-18-Wed-2002/business/19656690.html. September 22, 2002. dead.
  16. News: Smith's to close three LV Raley's stores. August 10, 2017. Las Vegas Sun. September 17, 2002.
  17. News: Leong . Grace . November 14, 2002 . FTC allows buyout of Vegas-area Raley's . Las Vegas Sun . limited . August 10, 2017.
  18. News: Raley's to start closing stores: Seven sites to be shuttered today. . November 14, 2002. https://web.archive.org/web/20030111173509/http://www.lvrj.com/lvrj_home/2002/Nov-14-Thu-2002/business/20054112.html. January 11, 2003. dead.
  19. News: Jones. Chris. Ex-Raley's stores set to open: Food 4 Less plans to have two shops operating this week. Las Vegas Review-Journal. December 17, 2002. https://web.archive.org/web/20030212124139/http://www.lvrj.com/lvrj_home/2002/Dec-17-Tue-2002/business/20292182.html. February 12, 2003. dead.
  20. Web site: 2009-11-04 . U.S. EPA Press Release: U.S. EPA Recognizes Raley's Supermarket Efforts to Keep Planet Cool, Nov. 2009 . https://web.archive.org/web/20091123145119/https://yosemite.epa.gov/opa/admpress.nsf/2dd7f669225439b78525735900400c31/08fe0d5e7e34cc2f85257664006552a7!OpenDocument . Nov 23, 2009 . 2016-10-14 . Yosemite.epa.gov.
  21. News: Kelly . Jonson . Raley's closing two more stores . . March 2, 2012.
  22. News: Eliot . Zwiebach . In With the New: The Sacramento Market: Conventional chains in California's capital city are feeling the heat from a range of competitive openings . Supermarket News . April 2, 2012.
  23. Web site: TOP 75 RETAILERS & WHOLESALERS . Supermarket News.
  24. "Consumers rate supermarkets: Raley's comes out on top", The Food Institute Report, August 11, 2003: "West Sacramento, CA-based Raley's was ranked as the nation's top supermarket".
  25. Joyce Swanson, "Raley's, Trader Joe's, Costco get high grades", Reno Gazette-Journal, August 12, 2003: "Consumer Reports readers evaluated shopping experiences in a number of areas, ... Raley's was the top-ranked store for overall customer satisfaction" (pay per view)
  26. [Reuters]
  27. News: Regional Food Chains Rule Magazine's 'Best' List . Supermarket News . April 3, 2012.
  28. News: Michael Teel becomes majority owner of Raley's . Sonya . Sorich . . May 18, 2015.
  29. Web site: Raley's COO Knopf Adds 'President' to Title. Progressive Grocer. en. 2019-02-20.
  30. News: Redman . Russell . September 28, 2018 . Raley's names Keith Knopf as CEO . Supermarket News .
  31. News: Glover . Mark . Raley's hires retail industry veteran as chief operating officer . . June 1, 2015 .
  32. Web site: 2018-04-12 . Raley's Sells Aisle 1 Fuel Centers to Anabi Oil . 2019-02-20 . Progressive Grocer . en.
  33. News: Raley's to close 27 pharmacies . Russell . Redman . Supermarket News . October 28, 2019.
  34. Web site: Smith . Darrell . May 8, 2020 . Do you have coronavirus shopping anxiety? These Sacramento therapists can help with that . subscription . The Sacramento Bee.
  35. Web site: Wilson . Marianne . 2020-05-19 . First Look: Raley's opens new store under Bel Air banner . CSA, the business of retail.
  36. Web site: Moran . Eddie . 12 May 2020 . Awaiting MLS Debut, Sacramento Republic Looks To Fans At Home . Front Office Sports.
  37. Web site: Sorich . Sonya . Mar 21, 2020 . Raley's giving bonus to workers during COVID-19 outbreak . Biz Journals.
  38. Web site: Redman . Russell . 19 February 2020 . Raley's marks its 85th anniversary with 'Good Never Stops' campaign . Supermarket News.
  39. Web site: Browne . Michael . 15 December 2021 . Raley's completes purchase of the Bashas' Company . Supermarket News.
  40. Not to be confused with Knob Hill Farms, a now–defunct Canadian supermarket chain.
  41. Web site: Raley's home page corporate fact sheet . Raley's . July 16, 2020.
  42. Web site: Redman . Russell . April 16, 2020 . Raley's unveils new flagship store in Sacramento . Supermarket News.