| Rajshri Media | |
| Type: | Limited |
| Foundation: | 1947 |
| Location: | Mumbai, India |
| Key People: | Rajjat A. Barjatya[1] [2] [3] [4] (Founder) |
| Industry: | Digital entertainment |
| Products: | Web series Video on demand |
| Parent: | Rajshri Productions |
Rajshri Media (P) Limited is a digital entertainment and new media arm of Rajshri Group.[5] The Rajshri.com portal was launched in November 2006 by releasing online Barjatya-produced Hindi movie Vivah, followed by Hattrick, Life in a Metro and Blue Umbrella among others.[6] The company plans to reach its audience through all the four screens: cinema, PC, mobile, TV.[7]
On 15 August 1947, Tarachand Barjatya established Rajshri Pictures (P) Ltd., the film distribution division of Rajshri Group. Its first release was Aarti which was followed by the release of Dosti, a non star-cast film. Dosti was presented the National Award for the Best Hindi Film of the Year (1964) and it also won 5 Filmfare Awards.[8]
Rajshri Media has taken initiatives in creating shows for both web and mobile. Akbar Birbal Remixed is India's 1st show for web and mobile. It has in total 90 episodes.[9] The episodes are three minutes in length and are available in SMS, MMS, video and audio formats.[10] The content will be released initially on web and mobile and subsequently formatted for TV, home video and Radio.[11]
Rajshri Media is also offering Video on demand (VOD) services containing both streaming video and downloadable content to a devices such as a computer, digital video recorder, personal video recorder or portable media player for viewing at any time.[12] The company offers a wide range of genres like animation, TV shows, TV channels and movies.[13]