Rainforest World Music Festival Explained

Rainforest World Music Festival
Status:Active
Genre:Music Festivals
Frequency:Annually
Venue:Sarawak Cultural Village
Location:Kuching, Sarawak, Malaysia
Country:Malaysia
Years Active:1998 - Present
Last:23 - 25 June 2023
Next:28-30 June 2024
Attendance:23,650 (2019)
Budget:RM 4 million (unofficial figures, 2018)[1]
Organised:Sarawak Tourism Board

The Rainforest World Music Festival (often abbreviated as RWMF) is an annual three-day music festival celebrating the diversity of world music, held in Kuching, Sarawak, Malaysia, with daytime music workshops, cultural displays, craft displays, food stalls, and main-stage evening concerts. The festival has been awarded 25 of the best International Festivals by Songlines for six consecutive years; from 2010 to 2015.[2]

The festival features a wide range of performances from traditional music, to world fusion and contemporary world music. The festival emphasizes the use of traditional acoustic world instruments, although electric accompaniment instruments are common.

History

Back in 1997, a Canadian musicologist named Randy Raine-Reusch visited Robert Basiuk, who was Deputy Chief Executive Officer of the Sarawak Tourism Board then. Randy was researching ethnic music and was particularly interested in the Sape, played mainly by the Kayan and Kenyah people of Sarawak.[3] During their meetings, they discussed a possibility of Sarawak having an annual music festival along the lines other festivals in the world.

To test the idea, a group of local musicians were formed to take Sarawak music to the world stage at the World Music Expo (WOMEX) festival in Marseilles, France.

"I had an invitation from WOMEX in Marseilles to bring some traditional musicians, so I suggested to Bob, and the Tourism Board, that we should send some musicians there to promote Sarawak." - Randy Raine-Reusch[4]
With the help of Jayl Langub from Majlis Adat Istiadat (Native Customary Laws Authority), two sape players, Asang Lawai and Tegit Usat were brought to Kuching from upper stretches of Balui River in Belaga and was join by Erang Lahang and Uchau Bilong.[5] They rehearsed with Randy for a week in Kuching and left for Marseilles to perform at the WOMEX festival. Hardened European agents, managers and festival directors were brought to tears at the beauty and purity of their performance on the sape.[6]

Upon returning to Sarawak after WOMEX, Randy and Robert attended a meeting with Datin Julia Chong, representatives of Sarawak Music Society and committee members of a cultural association called Society Atelier Sarawak. The Sarawak Music Society was approached to run the show, but found it beyond their scope. The members of Society Atelier Sarawak, and particularly its president Edric Ong, gave a lot of logistic support to the undertaking. But it was the Sarawak Tourism Board who undertook the task of consolidating and financing the event.

In March 1998, the Tourism Board approved the funding for the festival, but with the provision that the organiser be the Sarawak Tourism Board. The Society Atelier Sarawak was to take the role of technical support in terms of the music and Randy was appointed as the main consultant for the event. By this time, the rest of Sarawak Tourism Board staff were being conscripted in to assist with the organization and running of the festival; behind-the-scenes roles they took on and have continued to fill until the present day.

The crowd in the first year was small with an audience of only 300, but soon escalated to become one of the most awaited musical fiestas that Sarawak proudly hosts each year.[7]

Dates of the Festival

The dates of the festival held since 2005:

YearDateAttendance
2005 8–10 July 2005N/A
20067–9 July 200620,000[8]
200713–15 July 2007N/A
2008 11–13 July 200822,000[9]
20095–7 July 202022,000
20109–11 July 201022,000[10]
20118–10 July 2011N/A
201213–15 July 2012N/A
201328–30 June 201322,390[11]
201420–22 June 201422,000[12]
20157–9 August 201518,000[13]
20165–7 August 201618,000[14]
201714–16 July 2017[15] 19,440
201813–15 July 2018[16] 22,000[17]
201912–14 July 201923,650[18]
202118–20 June 2021402,865[19]
202217-19 June 202212,000[20]
202323-25 June 202319,800[21]
202428-30 June 2024[22] 26,000[23]

Features

The festival is held in the grounds of the Sarawak Cultural Village nestled against the base of Mount Santubong, about 35 km. north of Kuching. The festival runs workshops (mini concerts) in the afternoon followed by evening performances held on the two main stages in the village. The festival usually features from 18 to 20 bands through the weekend.

Invited performers come from Sarawak, other provinces of Malaysia, and countries near and far. Festival acts have included: Joey Ayala (Philippines, 1998), Shooglenifty (Scotland, 1999), Inka Marka (South America, 2000), Rajery (Madagascar, 2001), Black Umfolosi (Zimbabwe, 2002), Huun Huur Tu (Tuva), Cynthia Alexander (Philippines, 2003), Te Vaka (Samoa/New Zealand, 2004), Namgar (Mongolia, 2005), Shannon (Poland, 2005, 2007), Peatbog Faeries (Scotland, 2006), Tarika Be (Madagascar, 2007), Ross Daly (Greece, 2008) and Blackbeard's Tea Party (England, 2014).[24]

The atmosphere is very relaxed. Although there are timetables for the workshops and evening performances, visitors are free to enter and leave any event at will. The daytime workshops are held inside various traditional houses in the village, where the performers and leaders of the events are often on the same floor-level as the audience, allowing them to get up close to the performers. There are also no restrictions in communicating with the performers, and the musicians themselves sometimes encourage conversation, especially if it is regarding the topic of the workshop they are running or about the traditional instruments they use. Artists are also not hidden behind barriers at the festival and can be seen walking through the site throughout the duration, allowing the audience access to them at any time.

Awards and recognition

Food and drinks

A variety of food stalls throughout the site feature a variety of local and regional Malaysian cuisine and other Asian cuisine. Although alcohol was available freely for some years, the festival has taken steps to control its availability due to some official complaints. Beers are now provided by official suppliers in a number of venues throughout the Festival. This has been met with mixed reviews from Festival goers.

Security

During the 2007 festival there was a notable increase in security in and around the festival to prevent people from entering with forged tickets or causing trouble. At the entrance visitors must present their tickets and then be given an official wristband which has a security UV strip.

Metal detectors are also used to scan each visitor and backpacks and bags must be presented to the staff at the front gate to be searched. New to the additional security were guard dogs around the cultural village used to discourage the smuggling of drugs and narcotics into the festival.

External links

Notes and References

  1. http://www.theborneopost.com/2018/07/14/the-rainforest-world-music-festival-comes-of-age/ The Rainforest World Music Festival comes of age
  2. https://web.archive.org/web/20160415015709/http://sarawaktourism.com/event/rainforest-world-music-festival/ Rainforest World Music Festival 2016
  3. Book: 20th Rainforest World Music Festival Programme Book. Sarawak Tourism Board. 2017. Sarawak, Malaysia. 7–8.
  4. Book: Munan, Heidi. Music Without Borders; The Rainforest World Music Festival in Sarawak. Marshall Cavendish. 2007. 978-9833-845-14-9. Malaysia. 36–39.
  5. Book: White, Mimi. The Questions of Method in Cultural Studies. Blackwell Publishing. 2006. 9780631229773. Oxford, UK. 257.
  6. News: Master Of The Sape – This Is How It All Begin - Rainforest World Music Festival . Sarawak Tourism Board . 2011-07-05. Rainforest World Music Festival. 2017-08-05. en-GB.
  7. News: Ask An Insider: What It Takes To Organise The Rainforest World Music Festival. Malaysia Tatler. 2017-08-05. en.
  8. http://www.rainforestmusic-borneo.com/assets/images/mtvasia.pdf 8th Sarawak Rainforest World Music Festival
  9. http://ecentral.my/news/story.asp?file=/2009/7/1/music/4220054&sec=music More delights for rainforest music fest fans
  10. http://thestar.com.my/news/story.asp?file=/2010/7/20/sarawak/6696740&sec=sarawak Rainforest World Music Festival has reached a plateau, say experts
  11. http://www.thestar.com.my/News/Community/2013/08/01/Music-festival-racks-in-RM37mil.aspx Music festival racks in RM37mil More than 20,000 come to the event, another success story for state and organiser
  12. http://www.thestar.com.my/Metro/Community/2015/08/03/Pilgrimage-for-music-lovers-Unique-Rainforest-Festival-will-feature-renowned-international-and-indig/ Unique Rainforest Festival will feature renowned international and indigenous musicians
  13. http://www.theborneopost.com/2015/10/20/rainforest-world-music-festival-2016-from-aug-5-to-7/ Rainforest World Music Festival 2016 from Aug 5 to 7
  14. https://web.archive.org/web/20160827201956/http://travel.asiaone.com/travel/destinations/journey-around-world-5-highlights-rainforest-world-music-festival-2016 A journey around the world: 5 highlights from the Rainforest World Music Festival 2016
  15. http://www.theborneopost.com/2017/07/16/ticket-sales-up-by-8-per-cent-for-this-years-rwmf/ Ticket sales up by 8 per cent for this year's RWMF
  16. http://www.thesundaily.my/news/2018/04/23/airasia-partners-sarawak-tourism-board-upcoming-music-festivals AirAsia partners Sarawak tourism board for upcoming music festivals
  17. https://www.theborneopost.com/2019/05/29/rwmf-is-here-to-stay/ ‘RWMF is here to stay’
  18. Web site: RWMF hits biggest number of visitors this year — Karim. 17 July 2019. 17 July 2019. Jacqueline David . The Borneo Post. dmy-all .
  19. Web site: Music lovers take heed; the Rainforest World Music Festival is back . 5 May 2022. 13 April 2022. Mohd Roji Kawi . New Straits Times. dmy-all .
  20. Web site: Rainforest World Music Festival reaches target of 12,000 visitors, says Sarawak tourism minister. 4 March 2023. 19 June 2022. The Borneo Post. dmy-all .
  21. Web site: 19,000 went to RWMF 2023. 21 August 2023. 30 June 2023. Kuching Borneo. dmy-all. Cyril Dason.
  22. Web site: STB: 27th Rainforest World Music Festival to be held from June 28-30 next year. 27 June 2023. 25 June 2023. The Borneo Post. dmy-all. Ian Danald.
  23. Web site: RWMF 2024 sees over 26000 attendees so far, highest number ever. 1 July 2024. 30 June 2023. Dayak Daily. dmy-all. Shikin Louis. Marlynda Meraw.
  24. Web site: Rainforest World Music Festival. asiaexplorers.com. 28 January 2015. https://web.archive.org/web/20110918034753/http://www.asiaexplorers.com/malaysia/rainforest-world-music-festival.htm. 2011-09-18. dead.
  25. http://www.sarawaktourism.com/content.cfm/id/5755DBAA-5553-46CD-AE3149A63463BF01 Rainforest World Music Festival
  26. http://www.thestar.com.my/Story/?file=%2F2009%2F1%2F7%2Fsouthneast%2F2941479 Sarawak Tourism Board secures Aseanta award
  27. http://www.theborneopost.com/2013/01/31/stb-wins-award-for-re-imaging-campaign/ STB wins award for re-imaging campaign
  28. http://www.theborneopost.com/2013/05/31/rainforest-world-music-festival-receives-brandlaureate-country-branding-award/ Rainforest World Music Festival receives BrandLaureate Country Branding award
  29. http://thestar.com.my/news/story.asp?sec=sarawak&file=/2011/4/8/sarawak/8437342 RWMF among 25 top festivals
  30. http://www.adrianawards.com/_pdf/Adrian%20Gold%20Silver%20Bronze%20Winners%202016.pdf#zoom=100 HSMAI 2016 Adrian Awards Dinner Reception & Gala
  31. Web site: RWMF wins Asia-Pacific Excellence Award. The Borneo Post . en . 23 April 2018.
  32. Web site: TWMC Festival Awards: 2018 results. TransglobalWMC.com . en . 11 March 2019.
  33. Web site: RWMF still ranks 8th in TWMC Festival Awards. The Borneo Post . en . 4 February 2020. 4 February 2020.
  34. Web site: Sarawak Tourism Board enters Malaysia Book of Records for 'Most Percussionists In A Music Festival'. The Star . en . 3 July 2023. 3 July 2023. Sheila Chandran.