| Rainbow Crafts, Inc. | |
| Trade Name: | Rainbow Crafts |
| Type: | Subsidiary |
| Industry: | Toys |
| Fate: | Merged with Kenner in 1971 |
| Successor: | Kenner |
| Founder: | Noah McVicker, Joseph McVicker |
| Location: | United States |
| Products: | Play-Doh |
| Parent: | Independent (1956–1965) General Mills (1965–1971) |
Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.[1] [2] The company manufactured Play-Doh, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. In 1971, Rainbow Crafts and Kenner merged.
Hasbro currently manufactures Play-Doh today.