Rain Effect Explained

Rain Effect
Type:studio
Artist:Rain
Cover:Rain_Rain_Effect_cover.jpg
Released:January 2, 2014
Recorded:2013
Genre:
Length:31:13
Language:Korean
Label:
Producer:
Prev Title:Back to the Basic
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Rain Effect is the sixth Korean-language studio album (seventh overall) by South Korean recording artist Rain. It was released through Cube DC on January 2, 2014, and was distributed by Loen Entertainment. It is his first studio album in 6 years since Rainism (2008) and his first musical release since Back to the Basic (2010). Rain Effect contains a total of ten tracks, including the lead singles "30 Sexy" and "La Song".

The album was primarily written and produced by Rain along with Bae Jin-ryeol (JR Groove), Jung Woo-young and Hwang Hye-kyung.[1] Hyuna participated as the album's only featured artist.

Background

Details of Rain's comeback had been speculated about even before he was discharged from the military. Many articles predicted that Rain was signing with both Cube Entertainment (in Asia) and Roc Nation (Internationally).[2] On September 17, it was officially announced that Rain had signed an exclusive deal with Cube DC.[3] With that announcement, Cube Entertainment confirmed a Zepp Tour in Japan and appearances at a MCM store opening in Singapore, Bazaar Men People of the Year ceremony in China and a fan meeting in South Korea.[4] [5] Rain delivered a special performance at the 2013 MAMA, where a trailer teasing an upcoming reality show and new album was revealed.[6] [7]

According to an official from Cube Entertainment, Rain Effect is mostly written and produced by Rain himself. Similarly to his previous albums, he will have many collaboration tracks with respected composers including Bae Jin-ryeol. As the album progressed, Rain had been very involved in the album's planning (clothes, choreography, music, etc.). In the statement, Cube stated that "He [Rain] is known to show enthusiasm for the job by presiding over meetings to provide his fans with the best-quality album possible."

Background and release

After Rain's performance at the 2013 Mnet Asian Music Awards, a trailer aired with the date "2014.01.06" and the phrase "Rain will fall, again." In December, links on various digital music portals as well as South Korean and international music retails began open for album pre-orders.[8] On December 30, Rain released teaser on his official Twitter for both "30 Sexy"[9] and "La Song".[10] The album was originally to be released on January 6, but due to his film schedule for The Prince, the date was pushed up to January 2.[11]

Rain Effect was released physically and digitally on January 2, 2014. The album peaked at number 1 on the Gaon Album Chart.[12] On February 3, Cube DC announced that a special edition of the album would be release, digitally on February 7 and physically on February 11, with a new song titled "I Love You", a 64-page booklet and a 36-page notebook with Rain's personal stories.[13] On June 6, 2014, to celebrate the birthday of her labelmate Hyuna, he released "Where You Going Oppa?" as the fourth single from the album and first from the special album "Colour Me Red", released in October 2014.

Singles

The single "30 Sexy" was unveiled on December 30, 2013, the same day he released image teasers for it.[14] Being one of the two title tracks, "30 Sexy" is said to be similar to "Ways to Avoid the Sun"[15] and will showcase his vocals as well as "sexy and mature charms".[16] [17] On New Year's Day, Loen Entertainment released the official video directed by direction team The Lumpens whom directed for Cho Yong Pil's "Bounce", the same day as the "La Song" video.[18] The video is performance-based using 3D designs and light and visual effects to illustrate the choreography done by in both group and solo performance shots. The song peaked at number 8 on the K-pop Hot 100[19] and number 12 on Gaon. The song won first place on Mnet's M Countdown on January 9.[20]

A music video teaser for the second single "La Song" was unveiled on December 30, 2013.[21] "La Song" has described as "a fusion of old school hip hop, electronica, rock and funk music". Along with the official video for "30 Sexy", Loen Entertainment released the official video for "La Song," also directed by The Lumpens.[22] The video showcases Rain in a multicultural, bohemian world dancing with various groups of people. The song peaked at number 8 on Gaon and number 6 on the K-pop Hot 100.[23] [24] It won first place on KBS's Music Bank on January 10. Upon the reveal of the album's special edition, it was announced that "I Love You" would serve as the promotional single. A music video for the song was released on February 7.[25]

Promotion

Rain began promoting the album with an interview and performances of "La Song" and "Marilyn Monroe" on The Cultwo Show on SBS Power FM.[26] Rain began promoting his comeback album on various music programs, starting on the January 9, 2014, broadcast of Mnet's M Countdown.[27] This was followed by performances on KBS's Music Bank,[28] MBC's Music Core,[29] [30] [31] SBS's Inkigayo[32] [33] [34] and SBS MTV's The Show.[35] He performed a special stage at the Golden Disc Awards.[36]

Along with music program performances, Rain held a musical showcase. Mnet began teasing the special by releasing two trailers leading up to the special.[37] [38] He held the special comeback show at the CJ E&M Studio on January 8, 2014, where he performed his brand-new songs.[39] The show was recorded in private, and aired through the cable channel Mnet on January 9. On KBS's You Hee-yeol's Sketchbook, Rain performed "30 Sexy" and "La Song", alongside his previous hits "It's Raining", "Rainism" and "How to Avoid the Sun".

Accolades

2014Mnet Asian Music AwardsBest Solo Dance Performance
World Music AwardsWorld's Best Song[40]
World's Best Music Video
Music program awards
SongProgramDate
"30 Sexy"M CountdownJanuary 9, 2014
"La Song"Music BankJanuary 10, 2014

Credits and personnel

Chart performance

Album charts

VersionChartPeak
positions		Sales
Rain EffectSouth Korea Weekly Albums (Gaon)1
South Korea Monthly Albums (Gaon)[42] 4
Rain Effect Special EditionSouth Korea Weekly Albums (Gaon)[43] 10
South Korea Monthly Albums (Gaon)[45] 31

Charted songs

TitlePeak positionsDigital sales
KOR
Weekly
[46] 		KOR
Monthly
[47] 		KOR
Hot
"30 Sexy"12188
  • KOR: 278,319
[48]
"La Song"896
  • KOR: 759,404
[49]
"I Love You"265223
  • KOR: 117,692
[50] [51]
"Marilyn Monroe"126——
  • KOR: 26,232
[52]
"Baby"157——
  • KOR: 13,280
[53]
"Found Out"177——
  • KOR: 11,594
[54]
"Superman"178——
  • KOR: 11,510
[55]
"Dear Mama, Don't Cry"182——
  • KOR: 11,213
[56]
"Rain Effect"192——
  • KOR: 9,808
[57]

Release history

CountryDateFormatEditionLabel
South Korea[58] January 2, 2014CD, digital downloadStandardCube DC, Loen Entertainment
Worldwide[59]
South Korea[60] February 7, 2014Digital downloadRepackage
February 11, 2014CD

Notes and References

  1. Web site: 비, 엠넷 'MAMA'서 컴백 신고식…내년 1월 새앨범 (Rain, Mnet 'MAMA' comeback initiations stand ... a new album in January). Yonhap News. December 30, 2013. ko.
  2. News: Choi. Eun HWa. Rain to Sign Exclusive Contract with Cube Entertainment. December 30, 2013. CJ E&M enewsWorld. May 28, 2013.
  3. News: Rain formally signs an exclusive contract with Cube DC on the 16th . December 30, 2013. CJ E&M enewsWorld. September 17, 2013.
  4. Web site: Rain-ing Supreme at MCM's Store Opening. MCM Blog. December 3, 2013. dead. https://web.archive.org/web/20131214193657/http://blog.mcmworldwide.com/view/?page=1183. December 14, 2013.
  5. Web site: BAZAAR Men Style People of The Year Award Ceremony. https://web.archive.org/web/20131204201649/http://rain-jihoon.com/n2/notice_view.php?page=1&No=450&bSeq=669. dead. December 4, 2013. Rain's official site. December 3, 2013.
  6. Web site: [Eng trans] Rain at 2013 MAMA and filming "The Prince", in Asia al día Magazine]. December 2013 . Cloud USA. December 4, 2013.
  7. Web site: Rain announces comeback + teases fans at the 2013 Mnet Asian Music Awards. Newsen. December 4, 2013.
  8. Web site: How Global Clouds Can Order 'Vol. 6 – Rain Effect' & Help Rain Comeback with a BANG in South Korea. December 28, 2013 . Cloud USA. December 30, 2013.
  9. News: Hong . Grace Danbi . December 30, 2013 . Rain is 30 and Sexy in Album Teaser Photo . December 30, 2013 . CJ E&M enewsWorld.
  10. News: Hong . Grace Danbi . December 30, 2013 . Rain Drops Teaser Photos for 'LA SONG' . December 30, 2013 . CJ E&M enewsWorld.
  11. Web site: Rain Changes His Comeback Date, Releases "La Song" Video Teaser . December 31, 2013 . Soompi. December 31, 2013.
  12. Web site: South Korean Gaon Chart: Album – December 29, 2013 to January 4, 2014. Gaon Chart. Korea Music Content Industry Association. January 9, 2014. January 9, 2014. https://web.archive.org/web/20140111035730/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=2&current_year=2014&chart_Time=week. January 11, 2014. dead.
  13. Web site: Kim. Jessica. Rain to Release Repackaged Album on Friday. February 6, 2014. February 4, 2014.
  14. Web site: RAIN(비) _ 30SEXY _Teaser. YouTube. Loenent. YouTube. December 30, 2013.
  15. Web site: 비, 새 타이틀곡 콘셉트 공개…제 2의 '태양을 피하는 방법'. TV Report. December 30, 2013.
  16. Web site: Rain and TVXQ Make Long-Awaited Return with January 6 Comebacks . December 26, 2013 . Soompi. December 30, 2013.
  17. Web site: [Updated] Rain puts fans on the edge of excitement with his first comeback teaser image]. Allkpop. December 30, 2013.
  18. Web site: Rain(비) – 30 Sexy MV . YouTube. Loenent. YouTube . January 1, 2014.
  19. Korea K-Pop Hot 100, Week of 18 January, 2014. Billboard. January 9, 2014.
  20. News: 비, '엠카' 컴백하자마자 1위 "감사하고 지켜봐달라" ("Rain Wins the First Prize as Soon as He Comes Back to the Music Scene""). January 9, 2014. OSEN. January 10, 2014. ko.
  21. Web site: RAIN(비) _ LA SONG _Teaser. YouTube. Loenent. YouTube. December 30, 2013.
  22. Web site: Rain(비) – La Song MV . YouTube. Loenent. YouTube . January 1, 2014.
  23. Web site: South Korean Gaon Chart: Overall singles – January 19, 2014 to January 25, 2014. Gaon Chart. Korea Music Content Industry Association. January 30, 2014. January 30, 2014.
  24. Korea K-Pop Hot 100, Week of 18 January, 2014 . Billboard . January 16, 2014.
  25. Web site: RAIN(비) _ I LOVE YOU(사랑해) . YouTube. Loenent. YouTube . February 7, 2014.
  26. Web site: Rain (Bi)비 Visible Radio 140102 Rain @ SBS Power FM 두시탈출 컬투쇼Cultwo Show_Full(53mins)). Vimeo. Scorpiola. January 2, 2014.
  27. Web site: 비_30 Sexy (30 Sexy by Rain of M COUNTDOWN 2014.1.16). YouTube. Mnet. YouTube. January 16, 2014.
  28. Web site: 140103 Rain Comeback NEXT WEEK . Youtube. Net Bestiz. YouTube . January 3, 2014.
  29. Web site: [MBC]140104 Music Core – Rain Come Back Preview ]. Dailmotion. Ratoka. January 3, 2014.
  30. Web site: [HOT] Comeback Stage, Rain – 30 SEXY, 비 – 써리섹시, Show Music core 20140111 ]. Youtube. MBC Kpop. YouTube . January 11, 2014.
  31. Web site: [HOT] Comeback Stage, Rain – LA SONG, 비 – 라송, Show Music core 20140111 ]. Youtube. MBC Kpop. YouTube . January 11, 2014.
  32. Web site: [비 Rain] – INTRO + 30 SEXY @인기가요 Inkigayo 140112 ]. Youtube. SBSMusic1. YouTube . January 12, 2014.
  33. Web site: [비 Rain] – LA SONG @인기가요 Inkigayo 140112 ]. Youtube. SBSMusic1. YouTube . January 12, 2014.
  34. Web site: [ETA 1][previews] Rain coming back next week on Music Bank. (And Music Core.)]. Cloud USA. January 3, 2014.
  35. Web site: Rain비 140114 The Show@La Song+30Sexy . Youtube. mazingga69. YouTube . January 16, 2014.
  36. Web site: [The 28th Golden Disk Awards] Rain(비) – 30 SEXY + LA SONG (골든디스크 시상식 28회 2부) ]. Youtube. GDA. YouTube . January 17, 2014.
  37. Web site: [레인이펙트] 컴백 스페셜 D-2 (Rain Effect – Comeback Special D-2)]. Youtube. Mnet. YouTube. January 8, 2014.
  38. Web site: [레인이펙트] 컴백 스페셜 D-1 (Rain Effect – Comeback Special D-1)]. Youtube. Mnet. YouTube. January 8, 2014.
  39. Web site: Rain Invites 600 Fans to His Comeback Special Stage . January 9, 2014. Soompi. January 9, 2014.
  40. Web site: January 12, 2014 . 비, 월드 뮤직 어워드(WMA) 5개 부문 노미네이트 . Rain nominated in 5 categories at the World Music Awards (WMA) . May 26, 2021 . Sports World . ko.
  41. Sales references for Rain Effect:
  42. Web site: South Korean Gaon Chart: Album – January 2014. Gaon Chart. Korea Music Content Industry Association. February 6, 2014.
  43. Web site: South Korean Gaon Chart: Album – February 9, 2014 to February 15, 2014. Gaon Chart. Korea Music Content Industry Association. March 12, 2014. https://web.archive.org/web/20140228231027/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=8&current_year=2014&chart_Time=week. February 28, 2014. dead.
  44. Sales references for Rain Effect Special Edition:
    • Web site: South Korean Gaon Chart: Album – February 2014. Gaon Chart. Korea Music Content Industry Association. March 6, 2014. https://web.archive.org/web/20140306202807/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_month=02&current_year=2014&chart_Time=month. March 6, 2014. dead.
  45. Web site: South Korean Gaon Chart: Album – February 2014. Gaon Chart. Korea Music Content Industry Association. March 12, 2014. dead. https://web.archive.org/web/20140316112322/http://www.gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_month=2&current_year=2014&chart_Time=month. March 16, 2014.
  46. Web site: January 9, 2014 . South Korean Gaon Chart: Overall singles – December 29, 2013 to January 4, 2014 . dead . https://web.archive.org/web/20140109232843/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=2&current_year=2014&chart_Time=week . January 9, 2014 . January 9, 2014 . . Korea Music Content Industry Association.
  47. Web site: South Korean Gaon Chart: Digital singles – January 2014. Gaon Chart. Korea Music Content Industry Association. January 9, 2014. January 9, 2014. https://web.archive.org/web/20140222073538/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_month=01&current_year=2014&chart_Time=month. February 22, 2014. dead.
  48. Sales references for "30 Sexy":
    • Web site: South Korean Gaon Chart: Online download – January 2014. dead. https://web.archive.org/web/20140222063557/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=01&current_year=2014&chart_Time=month. February 22, 2014. Gaon Chart. Korea Music Content Industry Association. February 6, 2014.
    • Web site: South Korean Gaon Chart: Online download – February 2014. dead. https://web.archive.org/web/20140306070743/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=02&current_year=2014&chart_Time=month. March 6, 2014. Gaon Chart. Korea Music Content Industry Association. March 6, 2014.
  49. Sales references for "La Song":
    • Web site: South Korean Gaon Chart: Online download – January 2014. dead. https://web.archive.org/web/20140222063557/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=01&current_year=2014&chart_Time=month. February 22, 2014. Gaon Chart. Korea Music Content Industry Association. February 6, 2014.
    • Web site: South Korean Gaon Chart: Online download – February 2014. dead. https://web.archive.org/web/20140306070743/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=02&current_year=2014&chart_Time=month. March 6, 2014. Gaon Chart. Korea Music Content Industry Association. March 6, 2014.
    • Web site: South Korean Gaon Chart: Online download – March 2014. dead. https://web.archive.org/web/20140413143316/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=03&current_year=2014&chart_Time=month. April 13, 2014. Gaon Chart. Korea Music Content Industry Association. June 4, 2014.
    • Web site: South Korean Gaon Chart: Online download – April 2014. dead. https://web.archive.org/web/20140512220430/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=04&current_year=2014&chart_Time=month. May 12, 2014. Gaon Chart. Korea Music Content Industry Association. June 4, 2014.
  50. K-pop Hot 100, Week of February 22, 2014 . Billboard . February 14, 2014.
  51. Sales references for "I Love You":
    • Web site: South Korean Gaon Chart: Online download – February 2014. dead. https://web.archive.org/web/20140306070743/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=T&current_month=02&current_year=2014&chart_Time=month. March 6, 2014. Gaon Chart. Korea Music Content Industry Association. March 6, 2014.
  52. Sales references for "Marilyn Monroe":
  53. Sales references for "Baby":
  54. Sales references for "Found Out":
  55. Sales references for "Superman":
  56. Sales references for "Dear Mama, Don't Cry":
  57. Sales references for "Rain Effect":
  58. News: Jang. Eun-gyeong. Rain to Perform at 2013 MAMA, Reveals More Info on New Album and TV Appearances. November 21, 2013. ko.
  59. Web site: YESASIA: Rain Vol. 6 – Rain Effect. YESASIA. December 30, 2013.
  60. News: Kim. Jiyeon. Rain to Release Repackaged Album of 'Rain Effect'. February 4, 2014.

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