Raimar Richers Explained

Raimar Richers (born Zürich, July 31, 1926 — died São Paulo, June 18, 2002) was one of the founding professors at Escola de Administração de Empresas de São Paulo,[1] business consultant and Brazilian amateur photographer.[2] He was one of the first specialists in marketing in Brazil and wrote several books on that subject and others.

Biography

Son of Gustave Pedro Wilhelm Richers and Anna Maria Schaumann Richers, both born in Brazil and descendants of German families, he was married to Anna Elisabeth Richers, Swiss, born in Solothurn, on July 31, 1923. He had two children: Cristiano (1958) and Betina (1959). He was the grandson of Henrique Schaumann and great-grandson of Gustav Stutzer. He was born in Zurich, Switzerland, during one of his mother's many trips to Europe, but spent his entire childhood and adolescence in São Paulo. Despite being born in that country and having married a Swiss citizen, he never had Swiss nationality (Switzerland follows the criterion of the "ius sanguinis" to grant nationality and Brazil the "ius solis"). He spent his first 20 years without nationality and, later, requested the Brazilian. He was a first cousin of Herbert Richers, film producer who brought the technology of dubbing to Brazil.

He studied economics at the University of Bern, where he obtained the title of Doctor in Economics with the distinction Summa Cum Laude in 1952. At the university he met his future wife, Anna Elisabeth Bläsi, who was studying Psychology there, having as one of her professors Jean Piaget.

After his return to Brazil, he worked at General Motors do Brasil as manager of the economic analysis department until 1956. That year he was selected to participate in the training of the first professors for the Escola de Administração de Empresas de São Paulo, at the Michigan State University, where he obtained the title of Master of Arts in business administration. Still in 1956, he began his career at EAESP/FGV as assistant professor. In 1957 he became associate professor, in 1974 full professor and in 1975 founding professor. During this period he also held the following positions at the school: coordinator of the graduate course in 1958, head of the center for research and publications from 1959 to 1963, coordinator of the intensive course for administrators from 1966 to 1968, head of the marketing department of 1970 to 1973. He created RAE and was its chief editor and director in charge from 1960 to 1965. He retired from FGV in 1982.

In 1973 he founded the company RR&CA – Raimar Richers e Consultores Associados, through which he acted as a consultant in more than 200 Brazilian companies until his death in 2002. He was a member of the boards of directors of the following companies: Bicicletas Caloi S.A. (São Paulo), Zivi-Hercules S.A. (Porto Alegre) and of Brasilinterpart Intermediações e Participações S.A. (São Paulo).

He died on June 18, 2002, at the age of 75, in the city of São Paulo. http://veja.abril.com.br/260602/datas.html

Main published books and monographs

Notable articles

Notes and References

  1. Favaretto . José Eduardo Ricciardi . Francisco . Eduardo de Rezende . Exploração do acervo da RAE-Revista de Administração de Empresas (De 1961 a 2016) À luz da bibliometria, text mining, rede social e geoanálise . Revista de Administração de Empresas . pt . July 2017 . 57 . 4 . 365–390 . 10.1590/s0034-759020170407 . free.
  2. Web site: 2022-11-06. 2021-05-05. Marcos Barello. Gallo. Raimar Richers, um pioneiro do Marketing brasileiro. pt .

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