Housing.com explained

Housing.com
Location:Mumbai, Maharashtra, India
Founder:Rahul Yadav
Ceo:Dhruv Agarwal
Industry:Real estate
Parent:REA Group
Language:English
Company Type:E-commerce, Real Estate, Classifieds
Area Served:India
Current Status:Active

Housing.com is a Mumbai-based real estate search portal which allows customers to search for housing based on geography, number of rooms, and various other filters.[1] [2] The company has 6,000 brokers and serves 40 cities in India including Chennai, Mumbai, Bengaluru, Kolkata and Delhi.[3] [4]

History

A group of twelve students from the Indian Institute of Technology, Bombay founded Housing.co.in in June 2012.[1] [5] [6] [7] The company purchased Housing.com from San Francisco-based internet entrepreneur, Peter Headington, and the telephone number 03-333-333-333 in September 2013 for a total of $1m.

Since its founding in 2012, Housing.com has raised four rounds of funding. The company raised $2.5 million in Series A funding from Nexus Venture Partners in June 2013.[2] [3] [4] [8] The company used the funds to create its Data Science Lab and to expand to four cities: Bengaluru, Gurugram, Pune, Hyderabad.[3] [9] [10] The company raised another $19M in venture funding, led by Helion Venture Partners, in April 2014.[11] [12]

In early March 2015, the company had a nationwide brand launch, and revealed its new brand logo, colours and brand philosophy; with the tagline 'Look Up'. The brand launch was advertised in national newspapers and hoardings in several cities across India; and notably, on the company's social media pages.

In June 2015, Housing.com then-CEO Rahul Yadav accused Sequoia India MD Shailendra Singh of poaching Housing.com staff.[13] Subsequently, he was asked to leave the company altogether, citing objectionable behaviour.[14] [15] Rishabh Gupta was temporarily in charge, before being replaced by Jason Kothari in November 2015.[16]

Product

Housing.com lists properties submitted by users, either brokers or owners, on an interactive map.[5] Search results are filtered by available rooms, lifestyle ratings, child friendliness index (CFI), and area-based pricing.[2] [3] [6] [17] [18]

The company has mapped approximately 650,000 houses in India.[4] [9]

Data science lab (DSL)

Housing.com's Data Science Lab (DSL) has generated a number of "Heat Map" algorithms and demand flux maps based on these filters.[10] The CFI heat map shows child friendliness in a particular area and it measures neighborhoods on three different criteria: number of schools, number of hospitals and parks, and proximity of these facilities to the area.[17] The algorithms also demonstrate price variations in properties across the city.[19] [20]

Housing.com is also available as apps for Android and iOS.[5]

Acquisition

Housing.com acquired real estate discussion forum, Indian Real Estate Forum (IREF), for $1.2 Million [21] and Realty BI, a risk assessment firm for realty projects, for $2 Million.[22] Housing.com acquired HomeBuy360, a cloud-based sales lifecycle management platform, for $2 million.[23] They had been merged with Proptiger.

Notes and References

  1. Web site: housing.com: Born Out of its Founders House Hunt . Shravan Bhat . Forbes India . 12 February 2014 . 30 July 2014.
  2. Web site: Funding Daily Prism . Rebecca Grant . Venture Beat . 6 June 2014 . 30 July 2014.
  3. Web site: With $2.5M Injection from Nexus, Indian Housing Marketplace Launches in Bangalore . Victoria Ho . TechCrunch . 6 June 2013 . 30 July 2014.
  4. Web site: housing.com toying with algorithms for old-age friendliness, pollution index & helping find girl friends, too . Nikita Peer . Tech Circle . 23 June 2014 . 30 July 2014.
  5. Web site: Building Search. Pritam P Hans . Business Today. April 2013 . 30 July 2014.
  6. Web site: Helion may lead $8M investment in housing.com. Samidha Sharma . Times of India. 4 January 2014 . 30 July 2014.
  7. Web site: With fatter paychecks, startups rope in more talent than big cos like IBM, HUL. Biswarup Gooptu & Kala Vijayraghavan . Economic Times. 11 June 2014 . 30 July 2014.
  8. Web site: Nexus Venture Partners injects $2.5M in an Indian real estate startup. Chitra Rakesh. 6 June 2013 . 30 July 2014.
  9. Web site: housing.com founded by IIT graduates makes more room for growth, mops up rs 115 crore. Peerzada Abrar . [The Economic Times]. 20 June 2014 . 30 July 2014.
  10. Web site: $19M funding for Housing.com ups the ante in tech war between real estate portals in India. Malavika Velayanika . Tech in Asia. 20 June 2014 . 30 July 2014.
  11. Web site: Startups focus on team composition to draw investors . The Economic Times. 3 June 2014 . 30 July 2014.
  12. Web site: Excl: housing.com raises close to $18M led by Helion Venture Partners. Diksha Dutta . Tech Circle. 25 April 2014 . 30 July 2014.
  13. http://articles.economictimes.indiatimes.com/2015-03-12/news/60047815_1_housing-com-advitiya-sharma-leadership-team Investors considering to remove Housing.com co-founder Rahul Yadav as CEO: Sources – timesofindia-economictimes
  14. Web site: Housing.com CEO Rahul Yadav sacked by board after email leak. The Indian Express. 1 July 2015. 21 December 2015.
  15. Web site: Housing.com CEO Rahul Yadav fired - Times of India. The Times of India. 21 December 2015.
  16. Web site: We are putting the house back in order: Housing.com's new CEO. livemint.com/. 21 December 2015.
  17. Web site: Nexus Venture-backed real estate portal housing.com adds 'child friendliness index' to its site; what's new? . Sainul K Abudheen . Tech Circle India . 15 November 2013 . 30 July 2014.
  18. Web site: Startup Housing.co.in takes a brilliant data based approach to house hunting . Ashish Sinha . Next Big What . 21 January 2014 . 30 July 2014.
  19. Web site: Real Estate portal housing.com launches Price Heat Maps feature . India Digital Review . 7 October 2013 . 9 July 2014.
  20. Web site: Nexus-backed real estate portal housing.com launches price heat maps; what's on offer? . Anand Rai . 7 October 2013 . 30 July 2014.
  21. http://articles.economictimes.indiatimes.com/2015-03-26/news/60516253_1_housing-com-iref-ravish-naresh Housing.com buys real estate forum IREF – timesofindia-economictimes
  22. http://tech.economictimes.indiatimes.com/news/internet/housing-com-acquires-realty-business-intelligence/47637761 Housing.com acquires Realty Business Intelligence for Rs 10 Cr
  23. News: Housing.com acquires HomeBuy360. 17 August 2015. The Hindu. 16 August 2015.

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