Radox Explained

Radox
Type:Personal care
Currentowner:Unilever
Origin:United Kingdom
Markets:United Kingdom, Ireland, Czech Republic, Australia, Malaysia and South Africa
Previousowners:Sara Lee Corporation

Radox is a brand of personal care products, best known for their range of bubble bath and shower gels. The brand was founded in the United Kingdom in 1908, and is now also available in Ireland, Czech Republic, Australia, Malaysia and South Africa. In September 2009 it was bought by Anglo-Dutch multinational Unilever from the Sara Lee Corporation.[1]

Products

The first product produced by Radox was a salts foot bath in 1908, which used the tagline that it "radiates oxygen".[2] Nowadays, it produces many different products such as liquid soap, deodorant, shower gels, and a wide range of bubble baths, bath salts and muscle soaks.

Notes and References

  1. News: Unilever cleans up act with £1bn deal to buy Radox from Sara Lee. Terry. Macalister. 25 September 2009. The Guardian. 9 April 2016.
  2. Web site: Our History. Unilever. 14 March 2020.