RadiumOne explained

RadiumOne
Type:	Private
Foundation:	September 2009
Location:	San Francisco, California, US
Area Served:	International
Industry:	Online Advertising
Key People:	Gurbaksh Chahal (Founder) Bill Lonergan (CEO)
Services:	RTB online advertising Mobile Analytics Social Analytics
Products:	RadiumOne Sharing Analytics RadiumOne Mobile Analytics RadiumOne Smart Links

RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.

History

The company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program.^[1] After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.^{[2] [3]} He was fired^[4] and immediately replaced by COO Bill Lonergan on April 27, 2014.^[5]

RadiumOne utilizes data taken from social networking sites such as Twitter and Facebook and uses it to tailor online, video, social and mobile consumer advertising using real-time bidding.^{[6] [7]} The startup had initially raised $33.5 million from venture capital funds.^{[8] [9]}

In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.^[10]

Further reading

• Web site: Elder . Jeff . RadiumOne Worked to Save IPO Amid Scandal . . September 9, 2015 . January 29, 2017.
• Web site: Terdiman . Daniel . Exclusive: RadiumOne's very strange story just got stranger . . May 8, 2014 . January 29, 2017.
• Web site: McMahan . Ty . New Ad Network RadiumOne Aims To Tap Social 'Mega Trend' . The Wall Street Journal . October 18, 2010 . January 29, 2017.

Notes and References

1. Web site: Gurbaksh Chahal turns RadiumOne to gold. San Francisco Chronicle. 5 November 2012. 24 April 2014.
2. Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” CNNMoney. (Retrieved 4-25-2014.)
3. Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
4. Web site: Swisher. Kara. Kara Swisher. Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board. Recode. 27 April 2014. 27 April 2014.
5. Web site: Lepitak. Stephen. RadiumOne is 'bigger than one man' says its EMEA MD as company moves forward following Gurbaksh Chahal sacking. TheDrum. 28 October 2016.
6. Web site: RadiumOne finalizes IPO plan as it hits. TechCrunch. 24 April 2014.
7. Web site: Facebook adds another partner to FB Exchange: social ad network RadiumOne. 29 November 2012. 24 April 2014.
8. Web site: O'Reilly. Lara. RadiumOne — the adtech company recently rumored to be 'struggling' — just raised $54 million. Business Insider. 28 October 2016.
9. News: Levy. Ari. Johnson. Cory. Guilty Plea Eight Months After Arrest Fells Startup CEO. Bloomberg.com. 30 April 2014. Bloomberg. 28 October 2016.
10. News: Adtech company RhythmOne acquires RadiumOne for US$22m. 2018-06-13. en-au.