RTIC Outdoors explained

RTIC Outdoors, previously known as RTIC Coolers, is an American manufacturer and online retailer which sells outdoor equipment.[1] [2] It is based in Houston, Texas.[3]

History

RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen, as RTIC Coolers.[2] [1] [4] Initially, it was a manufacturer of coolers but later expanded to include bottles, chairs, bags, tumblers, and related accessories.[5] [6] [7]

In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors.[7]

In November 2018, RTIC opened a 10,000-square-foot retail store in Katy, Texas.[3] [8]

In September 2020, RTIC was acquired by Wind Point Partners, a Chicago-based private equity firm.[9]

In 2023, RTIC became the official cooler and drinkware sponsor of the NASCAR Cup Series.[10]

Locations

RTIC has a 10,000-square-foot retail store in Katy, Texas.[11] [7] RTIC also operates two warehouses in the Houston area.[12]

Notes and References

  1. Web site: Meet the Houston twin brothers who created RTIC . Amy . Davis . 17 November 2016 . KPRC-TV.
  2. Web site: Cypress-based Rtic jumps into Texas cooler competition . . 27 December 2016.
  3. Web site: Houston-based RTIC Outdoors opens flagship store . Amy . Davis . 16 November 2018. KPRC-TV.
  4. Web site: Texas cooler companies in cold war. Andrea . Rumbaugh. January 2, 2017. Arkansas Democrat Gazette.
  5. https://www.bizjournals.com/houston/news/2018/11/15/rebranded-rtic-outdoors-to-hold-grand-opening.html
  6. Web site: Tumbler test: Which tumblers stand up to the hype. Amy. Davis. November 17, 2016. KPRC.
  7. https://www.houstonchronicle.com/business/article/Rtic-Cooler-to-add-retail-stores-change-name-to-13079976.php
  8. Web site: Rtic to open flagship store in Houston . James . Nielsen . July 16, 2018 . Houston Chronicle.
  9. Web site: Wind Point adds outdoor products supplier RTIC . 11 September 2020 . Frank . Esposito.
  10. Web site: NASCAR inks sponsorship with RTIC Outdoors. April 5, 2023 . Adam . Stern . Sports Business Journal.
  11. https://www.chron.com/business/bizfeed/article/Rtic-to-open-flagship-store-in-Houston-13078301.php
  12. Web site: Cypress-based RTIC Coolers expanding business with new Houston stores. ABC13 Houston.

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