RISE Brewing Co. explained

RISE Brewing Co.
Industry:Coffee
Foundation:2015
Founder:Jarrett McGovern, Grant Gyesky, Justin Weinstein, Hudson Gaines-Ross
Hq Location City:New York, NY
Area Served:United States and Canada

RISE Brewing Co., is a New York and Oregon-based nitro cold brew coffee company specializing in nitrogen-infused organic coffee and sourcing Fair Trade organic beans from Peru's Chanchamayo Valley.[1] [2] It uses a proprietary reverse-osmosis spring water filtration process.[3]

History

In May 2015, the company launched out of Brooklyn's Colonie restaurant[4] [5] by serial consumer goods entrepreneur (Hudson Davis-Ross) and a group of childhood friends who met while attending the Brunswick School (Jarrett McGovern, Grant Gyesky, Justin Weinstein).[6] The group started nitro cold-brewing in 2014 out of McGovern's New York City apartment before moving brewing operations into Gyesky's garage[7] and eventually into a brewery located in Connecticut.[8] By July 2017 the brand was available for purchase in retailers in cities such as Los Angeles, San Francisco, and elsewhere.[9] While the company's retail business initially had been focused on the East Coast with distribution in grocers like Whole Foods,[10] independent retailers, and offices, the brand – by January 2018 – expanded into the Pacific Northwest entering Safeway stores as well as independent retailers via Portland Columbia Distributing.[11] There is a production facility in Stamford, Connecticut.[12]

Products

In July 2018, while having previously focused solely on nitro cold brew, the company released a new series of nitro cold brew lattes on Kickstarter: lattes.[13] According to the San Diego Tribune, as of August 2018, the company's Oat Milk and Mocha Latte were the first ready-to-drink beverages in the United States to use organic oat milk.[14] [15] The company has continued to expand its offerings, with the announcement of its first nitrogen-infused canned tea released in June 2020.[16]

As of September 2018, the brand sold online and in-store in the US and parts of Canada,[17] and it has widened its wholesale reach to cover US cities on the East and West Coast as well as the Midwest.[18] In October 2018, the company opened its first flagship location in New York City.[19] [20]

In March 2019, Rise expanded their product offering with the launch of organic oat milk,[21] and in July 2021, they launched a non-nitro cold brew in a multi-serve carton. [22]

Recognition

In March 2019, USA Climbing announced a two-year partnership with Rise Brewing where its nitro cold brew coffee would be the official provider for the organization.[23] Rise Brewing has additionally partnered with local brewery Half Full Brewery to establish the "first and only" hard coffee within the beer market.[24]

Cofounders McGovern and Weinstein were recognized in the Connecticut Magazine 30 Under 40 list in 2019.[25]

Notes and References

  1. News: A Success Story of Great-tasting Beverage Brand Based In NYC . June 6, 2018 . Drinkpreneur.
  2. News: Morning buzz: 5 new spots to score coffee in New York City . June 24, 2018 . ABC News 7 NY.
  3. Web site: Avery . Brad . Rise Brewing Co. Hits the Gas with Nitro. Bevnet. January 9, 2017 . 12 September 2018.
  4. Web site: Graver . David . Nitrogen-infused Rise Coffee. CoolHunting. July 18, 2016. 12 September 2018.
  5. Web site: Goldberg . Max . RISE Brewing Co. – NYC's Next Big Success Story in the Organic Beverage Category. Living Maxwell . July 10, 2017 . 12 September 2018.
  6. Web site: Dalton . Meg . Greenwich natives launch cold-brew coffee company. Greenwich Time. May 19, 2016. 12 September 2018.
  7. Web site: Ciccotelli . Brianna . RISE Brewing Co. is Officially on the Rise. Coffee ‘n Clothes . April 2, 2018 . 12 September 2018.
  8. Web site: Moskowitz . Michelle . Rising to the Top of the Cold Brew Coffee Market. Greenwich Sentinel . July 21, 2017 . 12 September 2018.
  9. Web site: Goldberg . Max . RISE Brewing Co. – NYC's Next Big Success Story in the Organic Beverage Category. Living Maxwell . July 10, 2017 . 12 September 2018.
  10. Web site: Bennett . Macaela . Nitro coffee-brewing company adds products, accolade. Greenwich Time. September 19, 2017. 12 September 2018.
  11. Web site: Avery . Brad . Distribution Roundup: Rise Heads West. Bevnet . January 12, 2018 . 12 September 2018.
  12. http://www.connecticutmag.com/the-connecticut-story/under-the-class-of/article_6046f190-1437-11e9-829b-cb01341892be.html "40 Under 40: The Class of 2019."
  13. Web site: Caballero . Martín . RISE Brewing Co. To Launch Nitro Oat Milk Lattes. Bevnet. June 22, 2018. 13 September 2018.
  14. Web site: Harrison . Olivia . Watch Out Almond Milk: The First Canned Oat Milk Latte Is Launching This Fall. Refinery29. August 1, 2018. 12 September 2018.
  15. Web site: Cooper . Gael Fashingbauer . The world's first canned oat-milk latte is coming soon. San Diego Tribune. August 7, 2018 . 12 September 2018.
  16. News: Nitrogen-infused canned tea launched . 7 July 2020 . The Carmaker . June 26, 2020.
  17. News: A Success Story of Great-tasting Beverage Brand Based In NYC . June 6, 2018 . Drinkpreneur.
  18. Web site: Bryman . Howard . In New York, Rise Brewing Ascends with Third Bar and New Products. Daily Coffee News. June 25, 2018. 12 September 2018.
  19. News: Bryman . Howard . Rise Brewing Opens All-Nitro Flagship On Manhattan’s Lower East Side . 11 January 2019 . Daily Coffee News . October 31, 2018.
  20. News: Fabricant . Florence . Pomona Opens, Serving Inventive American Fare . 11 January 2019 . The New York Times . October 23, 2018.
  21. News: RISE Brewing Co. Brews Up Good Things With Organic Oat Milk Launch . March 25, 2019 . Forbes.
  22. News: RISE Brewing Co. Expands Product Line With Multi-Serve Non-Nitro Cold Brew Coffee Offerings . July 12, 2021 . Bevnet.
  23. News: USA Climbing Welcomes RISE Brewing Co. as the Official Nitro Cold Brew Coffee Provider of USA Climbing . 7 July 2020 . USA Climbing . March 6, 2019.
  24. News: DaRosa . Andrew . Stamford brewery to open new concept location . 7 July 2020 . Stamford Advocate . June 24, 2020.
  25. News: Stamford coffee brewers make CT Magazine's 40 Under 40 Class of 2019 . 7 July 2020 . Stamford Advocate . January 25, 2019.