| REDMAGIC | |
| Type: | Subsidiary |
| Industry: | Consumer electronics |
| Founded: | 2018 |
| Founder: | Nubia Technology |
| Area Served: | Worldwide |
| Products: | Gaming smartphones, gaming accessories |
| Parent: | Nubia Technology |
REDMAGIC is a Chinese consumer electronics brand specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself a subsidiary of ZTE Corporation. REDMAGIC aims to cater to the growing global demand for gaming-oriented smartphones. Headquartered in Shenzhen. The brand competes with other gaming phone manufacturers such as ASUS ROG Phone and Black Shark.
Founding and early years (2018–2019)
REDMAGIC was established in April 2018 by Nubia Technology to address the niche market of gaming smartphones. Its first device, the REDMAGIC Mars, had a design optimized for gamers, incorporating RGB lighting and an ergonomic build.[1] This debut positioned the company as a challenger to established brands in the gaming sector.
The REDMAGIC Mars was followed by incremental updates to the product line in 2019, introducing shoulder triggers and liquid cooling technology to improve gaming performance.[2]
Expansion and innovation (2020–2023)
The REDMAGIC 5G in 2020 was one of the first smartphones in the world to have a 144Hz refresh rate display and 5G connectivity..[3]
The subsequent REDMAGIC 6 series, launched in 2021, introduced a cooling fan integrated directly into the smartphone, a first in the industry.[4] The REDMAGIC 6 lineup solidified the brand's reputation for hardware innovation.
By 2023, the REDMAGIC 8 Pro incorporated Qualcomm’s Snapdragon 8 Gen 2 chipset and a 6000mAh battery. reflecting the company's commitment and battery life for extended gaming sessions.[5]
Latest developments (2024)
In 2024, REDMAGIC launched the REDMAGIC 10, a device powered by the Snapdragon 8 Gen 3 processor. It has a 165Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system
REDMAGIC smartphones are tailored for gaming, featuring innovative technologies such as shoulder triggers, active cooling systems, and high-refresh-rate displays.
Flagship smartphones
Accessories
REDMAGIC offers a range of gaming accessories, including:
REDMAGIC's products have generally been well-received by gamers for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream flagship smartphones.[7]
The REDMAGIC 10, in particular, has drawn attention for offering flagship-level gaming performance at a lower price than competitors like the ASUS ROG Phone 7 and Black Shark 6.[8]