RANS Entertainment explained

RANS Entertainment
Company Type:Perseroan terbatas
Location City:Jakarta
Location Country:Indonesia
Language:Indonesian, English

RANS Entertainment (short for Raffi Ahmad & Nagita Slavina Entertainment) is an Indonesia entertainment media business entity that focuses on social media platforms, YouTube channels, production houses, offline events, digital agencies, community activation and branding collaboration with various groups. RANS was formed by the couple Raffi Ahmad and Nagita Slavina. RANS Entertainment was founded on December 27, 2015.[1]

History

See also: RANS Nusantara F.C.. RANS Entertainment is a YouTube channel and production house owned by Raffi Ahmad and Nagita Slavina. The name RANS comes from a combination of the names Raffi Ahmad (RA) and Nagita Slavina (NS).[2] Both of them chose YouTube as the initial medium for broadcasting RANS Entertainment because Nagita Slavina felt freer to express herself through YouTube than television.

Raffi Ahmad's initial goal in creating the RANS Entertainment YouTube channel was to capture moments with his family. RANS Entertainment's first content contains videos discussing facial makeup. As time went by, Raffi saw a good income opportunity through YouTube AdSense.[3] [4]

On October 26, 2021, RANS announced their partnership with Emtek Group. RANS also announced that Kaesang Pangarep had been appointed as commissioner of their company.[5]

In an interview with CNBC Indonesia in early 2022, Raffi Ahmad said that the RANS Entertainment company had achieved profit and was planning to conduct an initial public offering.[6] Raffi claims that RANS Entertainment no longer only relies on YouTube channels, but has other business lines such as managing sports fields at Pantai Indah Kapuk.[7] Economic observer from the Institute for Development of Economics and Finance, Nailul Huda, said that RANS was not ready to carry out an initial public offering in 2022, because it still relied on the big name of its owner.[8]

In February 2022, RANS announced via press release that it was investing in audio content application Noice.[9] RANS injected capital amounting to IDR 35.75 billion to the owner of Noice, Mahaka Radio Integra, for the development of the application[10]

Product Content

Music Channel

On August 16, 2018, RANS Entertainment created a special channel for the music genre, namely RANS Music which has 972 thousand subscribers as of August 2023.[11]

Web Series and Animation Production

On September 30, 2019, RANS Entertainment released the web series My Dreams Become Real, starring the top 5 alumni of Indonesian Idol Junior (third season).[12] Apart from that, RANS Entertainment also produces the animated series Si Aa which tells the story of Rafathar Malik Ahmad's daily life with his family and several fictional characters. The series premiered on May 23, 2020.[13] This series was also broadcast on ANTV to celebrate Rafathar's 5th birthday.[14]

MURI Records

On June 18, 2020, at 20.00 WIB, RANS Entertainment started a live broadcast that lasted 30 hours. The broadcast featured 22 pieces of content, watched by more than 4 million people, and featured several public figures, such as Ari Lasso, Gading Marten, Nikita Mirzani, Olla Ramlan, and Rizky Febian.[15] This broadcast earned the RANS Entertainment YouTube channel a MURI record for the category of Live Broadcast of Family Events with the Most Viewers and the category of Live Broadcast of Family Events via YouTube and Facebook for the longest time.[16]

Other Business Divisions

In July 2020, RANS Entertainment created a PUBG division in RANS Esport with the team name RANS Glory.[17]

At the Indonesia Brand Forum 2021, RANS Entertainment announced that they would launch a playground project in the Pantai Indah Kapuk area.[18]

On March 16, 2022, it was announced that RANS Entertainment was collaborating with VCGamers to create a metaverse called RANSVerse.[19]

AdSense Earnings

According to Social Blade data in 2019, Raffi and Nagita as owners of the YouTube channel RANS Entertainment are the second richest YouTube celebrities in Indonesia (after Atta Halilintar) with estimated income from YouTube of between IDR 448 million to IDR 7.1 billion per month.[20] Data from the same source the following year placed RANS Entertainment as the YouTuber with the 4th most subscribers, with monthly income that could reach IDR 7.9 billion.[21]

Research by Ega Maulana and others states that the loyalty of subscribers to the RANS Entertainment YouTube channel is closely related to their satisfaction with RANS videos and has little to do with the company's image.[22] The book Entrepreneurship Changing Times says that netizens like content about children of artists, such as the daily life of Rafathar, who is Raffi and Nagita's son.[21]

Apart from that, RANS Entertainment is also creating a start-up business project with a metaverse concept with VCGamers called RANSVerse. VCGamers officially received funding from RANS Ventures owned by celebrity couple Raffi Ahmad and Nagita Slavina and Beenext. Unmitigated, the funds disbursed by the two parties for VCGamers were worth US$2.6 million. If converted into rupiah, the funding obtained by VCGamers is worth IDR 37 billion.

Production & Events

Television show

Animated Series

Web Series

Metaverse

See also

Notes and References

  1. News: Liputan6.com. Berita Rans Entertainment Hari Ini - Kabar Terbaru Terkini Liputan6.com. Liputan6.com. id. 2021-01-17. 2021-01-13. https://web.archive.org/web/20210113103731/https://www.liputan6.com/tag/rans-entertainment.
  2. Web site: Nasuha. Witri. 5 Fakta RANS Entertainment Milik Raffi Ahmad & Nagita Slavina, Pendapatannya Capai Rp10 M Per Bulan, Gila Bener!. HerStory. id. 2022-01-29. 2022-01-29. https://web.archive.org/web/20220129173143/https://herstory.co.id/read27157/5-fakta-rans-entertainment-milik-raffi-ahmad-nagita-slavina-pendapatannya-capai-rp10-m-per-bulan-gila-bener?page=all.
  3. News: Raffi Ahmad Ceritakan Awal Mula Terbentuknya YouTube Rans Entertainment Hingga Sebut Gigi 'Ratu'. Tribunnews.com. id. 2021-01-17. Bramasti. Ika Putri. 2022-06-22. https://web.archive.org/web/20220622162535/https://style.tribunnews.com/2019/02/04/raffi-ahmad-ceritakan-awal-mula-terbentuknya-youtube-rans-entertainment-hingga-sebut-gigi-ratu.
  4. News: Ini Dia, Rahasia Rans Entertainment Bisa Berpenghasilan Miliaran. Kompas.com. id. 2021-01-17. Kistyarini. 2021-01-22. https://web.archive.org/web/20210122212052/https://www.kompas.com/hype/read/2019/10/28/111254666/ini-dia-rahasia-rans-entertainment-bisa-berpenghasilan-miliaran.
  5. News: Kaesang Jadi Komisaris Perusahaan Besutan Raffi-Nagita . . 26 October 2021 . . 2022-01-24 . https://web.archive.org/web/20220124044508/https://www.cnnindonesia.com/ekonomi/20211026154722-92-712596/kaesang-jadi-komisaris-perusahaan-besutan-raffi-nagita .
  6. News: Raffi Ahmad Buka-bukaan Soal Rencana IPO RANS Entertainment . sdr . 11 January 2022 . . 22 January 2022 . 2022-01-22 . https://web.archive.org/web/20220122015750/https://www.cnbcindonesia.com/market/20220110195121-17-306170/raffi-ahmad-buka-bukaan-soal-rencana-ipo-rans-entertainment .
  7. News: Mau IPO, Begini Model Bisnis RANS Entertainment . sdr . 11 January 2022 . . 22 January 2022 . 2022-01-22 . https://web.archive.org/web/20220122015748/https://www.cnbcindonesia.com/market/20220110200912-17-306173/mau-ipo-begini-model-bisnis-rans-entertainment .
  8. News: RANS Entertainment Dinilai Terlalu Dini untuk IPO . Akmalal Hamdhi . Handoyo . 22 February 2022 . . 18 March 2022 . id . Handoyo . 2022-02-22 . https://web.archive.org/web/20220222055818/https://newssetup.kontan.co.id/news/rans-entertainment-dinilai-terlalu-dini-untuk-ipo .
  9. News: NOICE terima suntikan dana dari RANS Entertaintment . 7 February 2022 . Livia Kristianti . Alviansyah Pasaribu . . 18 March 2022 . 2022-03-18 . https://web.archive.org/web/20220318151445/https://www.antaranews.com/berita/2688093/noice-terima-suntikan-dana-dari-rans-entertaintment .
  10. News: Dapat Modal Baru dari RANS, Mahaka Radio Kembangkan Noice . 15 February 2022 . Joice Tauris Santi . Mukhamad Kurniawan . . registration . 18 March 2022 . 2022-02-15 . https://web.archive.org/web/20220215111205/https://www.kompas.id/baca/ekonomi/2022/02/15/dapat-modal-baru-mahaka-kembangkan-noice .
  11. News: Dirikan RANS Music, Raffi Ahmad dan Nagita Ajak Grup Musik Era 90-an. Kumparan. id-ID. 2021-01-17. Rafiq. Achmad. 2022-03-24. https://web.archive.org/web/20220324113343/https://kumparan.com/kumparanhits/dirikan-rans-music-raffi-ahmad-dan-nagita-ajak-grup-musik-era-90-an-1553262103876267088.
  12. Web site: Salinan arsip . 2023-04-27 . 2023-04-27 . https://web.archive.org/web/20230427134640/https://hot.detik.com/celeb/d-4679515/tak-hanya-album-raffi-dan-nagita-kembangkan-bintang-anak-lewat-web-series .
  13. News: Tayang Perdana, Animasi 'Si Aa' Produksi Tim Raffi Ahmad Disambut Decak Kagum. Kanal 247. 2023-09-12. id. Kartini. Eny.
  14. News: Putra Raffi Ahmad dan Nagita Slavina Rayakan Ulang-tahun ke-5, ANTV Putar Serial Kartun Anak 'Si Aa'. Tribunnews.com. 2021-01-17. id. Kintoko. Irwan Wahyu. 2022-03-24. https://web.archive.org/web/20220324113343/https://wartakota.tribunnews.com/amp/2020/08/16/putra-raffi-ahmad-dan-nagita-slavina-rayakan-ulang-tahun-ke-5-antv-putar-serial-kartun-anak-si-aa?page=all.
  15. News: Rans Entertainment Pecahkan 2 Rekor MURI, Raffi Ahmad Belum Puas . Marvela . Nunuy Nurhayati . 21 June 2020 . . 24 January 2022 . 2020-09-01 . https://web.archive.org/web/20200901155024/https://seleb.tempo.co/read/1356056/rans-entertainment-pecahkan-2-rekor-muri-raffi-ahmad-belum-puas .
  16. News: Revi C. Rantung. Noviati Setuningsih. 21 June 2020. Kanal YouTube Raffi Ahmad dan Nagita Slavina Raih 2 Rekor MURI. Kompas.com. id. 24 January 2022. 2020-07-24. https://web.archive.org/web/20200724142046/https://www.kompas.com/hype/read/2020/06/21/155101466/kanal-youtube-raffi-ahmad-dan-nagita-slavina-raih-2-rekor-muri.
  17. Web site: Rans Esports Buat Tim PUBG, Selanjutnya Free Fire?. esportsku. id-ID. 2021-06-01. 2021-06-02. https://web.archive.org/web/20210602220845/https://esportsku.com/rans-esports-buat-free-fire/.
  18. News: RANS Entertainment berencana buka theme park di PIK pada tahun 2022 . RR Putri Werdiningsih . Anna Suci Perwitasari . 4 November 2021 . . 22 January 2022 . id . 2022-01-22 . https://web.archive.org/web/20220122050459/https://industri.kontan.co.id/news/rans-entertainment-berencana-buka-theme-park-di-pik-pada-tahun-2022 .
  19. News: Artis Raffi Ahmad resmi umumkan RansVerse . 16 March 2022 . Pradita Kurniawan Syah . Maria Rosari Dwi Putri . . 18 March 2022 . 2022-03-18 . https://web.archive.org/web/20220318151543/https://www.antaranews.com/berita/2763933/artis-raffi-ahmad-resmi-umumkan-ransverse .
  20. Book: Pusat Data dan Analisa Tempo . 2019 . Selain Atta Halilintar, Ini Deretan Youtuber Terkaya RI . Kiprah Para Youtuber Indonesia . id . TEMPO Publishing . 78 . 978-623-339-698-1 . 22 January 2021 .
  21. Book: Prof. Dr. Ir. Edi Noersasongko, M.Kom. . Dr. Pulung Nurtantio Andono, S.T., M.Kom. . Radhitya Indra . 22 October 2022 . Perubahan Zaman: Muda, Juara, dan Kaya Raya . Kewirausahaan Perubahan Zaman: Ilmu Kosong, tetapi Berisi Muda, Juara, dan Kaya Raya . id . 2 . Yogyakarta . Penerbit ANDI . 265–267 . 9786230117220 . 22 January 2022 .
  22. Measuring YouTube Channel Subscriber Loyalty . Mengukur Kesetiaan Pelanggan Saluran YouTube . en . Maulana . Ega . Suhud . Usep . Susono . Juhasdi . Buchdadi . Agung Dharmawan . Amiruddin . K . PDF . The International Journal of Social Sciences World . 2 . 2 . 32–39 . 2020 . 10.5281/zenodo.4020017 . 2690-5167 . Growingscholar Publisher . 22 January 2022 . 2022-01-22 . https://web.archive.org/web/20220122061651/https://www.growingscholar.org/journal/index.php/TIJOSSW/article/view/58/44 .
  23. Web site: ANTV Dan Raffi Ahmad Hadirkan The NEXT INFLUENCER. Tabloid Bintang. 6 January 2021. 2021-01-08. https://web.archive.org/web/20210108164326/https://www.tabloidbintang.com/foto/read/10770/antv-dan-raffi-ahmad-hadirkan-the-next-influencer.

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