9 (Cashmere Cat album) explained

9
Type:Studio
Artist:Cashmere Cat
Cover:9 album.jpg
Released:28 April 2017
Recorded:2016–2017
Genre:Electropop
Length:34:40
Label:
  • Mad Love
  • Interscope
Producer:
Prev Title:Wedding Bells
Prev Year:2014
Next Title:Princess Catgirl
Next Year:2019

9 (originally announced under the working title Wild Love) is the debut studio album by Norwegian DJ and record producer Cashmere Cat, released on 28 April 2017, by Mad Love Records and Interscope Records.[1]

Background

In 2012, Cashmere Cat released his debut extended play (EP) Mirror Maru, followed by Wedding Bells two years later. During that time, he gained significant coverage and fellow musician Benny Blanco invited him to Los Angeles in January 2013 to collaborate on production and gave him his first concerts in the United States. The former EP's title track was also featured on the soundtrack to Grand Theft Auto V in 2013.

After producing for other artists such as Kanye West, The Weeknd and Ariana Grande, on 26 February 2016, Cashmere announced that he was working on his untitled debut studio album.[2] On August 24, "Wild Love" was previewed on The Weeknd's Instagram profile.[3] Upon the song's release two days later, Cat unveiled the album's original artwork and confirmed that the album would be titled after the song "Wild Love".[4] However, on 10 April 2017, Cashmere officially renamed the album 9, reflecting the song "9 (After Coachella)", and that production was completed.[5] The official tracklist and release date was revealed on Cashmere's Twitter on April 19.[6]

Promotion

Singles

On 26 August 2016, "Wild Love" was released as the lead single from the album. The second single, "Trust Nobody", was released on 29 September. "Love Incredible" followed on 16 February 2017 as the third single. "9 (After Coachella)" was released on 30 March as the fourth single.

"Throw Myself a Party" was originally released as a single in promotion of the album, but did not make the official track listing.[7]

On 27 April 2017, "Quit" was released as the fifth single, the song features Ariana Grande. A lyric video was released on the same day.

Tour

On 4 April, Cashmere uploaded a video on Twitter showcasing dates for a tour entitled the 'Cat Tour'.[8]

Artwork

On 24 August, Cashmere revealed the original artwork for 9, then titled Wild Love, on Twitter. It showed a silhouette of a person walking across a snowed-in road with cars on the sides, while snowing.[9] The official artwork for the album is a photo of the number '9' against a black background displayed on a computer screen.

Notes and References

  1. Web site: 9 by Cashmere Cat on Apple Music. Apple Music. 24 April 2017.
  2. CASHMERECAT. 704045922418708480. CASHMERE CAT on Twitter. 28 February 2016. 25 April 2017.
  3. News: It Sounds Like a Weeknd and Cashmere Cat Collab Is on the Way. Morris. Jesse. 24 August 2016. Complex. 25 April 2017.
  4. News: Cashmere Cat Recruits The Weeknd and Francis and the Lights on "Wild Love". Morris. Jesse. 25 August 2016. Complex. 25 April 2017.
  5. News: Cashmere Cat Renames Album, Announces '9' Is Finished. Bein. Kat. 10 April 2017. Billboard. 25 April 2017.
  6. News: Cashmere Cat Releases 10-Song Track List for Debut Album '9'. Bein. Kat. 19 April 2017. Billboard. 25 April 2017.
  7. News: Cashmere Cat Grabs Starrah, 2 Chainz, and Tory Lanez for "Throw Myself a Party". Morris. Jesse. 30 December 2016. Complex. 25 April 2017.
  8. Web site: Cashmere Cat on Twitter. 4 April 2017. Twitter. 25 April 2017.
  9. News: on Twitter. Twitter. 25 April 2017.
  10. Web site: NZ Heatseeker Albums Chart. Recorded Music NZ. 8 May 2017. 5 May 2017.