| Quid Inc. | |
| Type: | Private |
| Successor: | NetBase Quid |
| Foundation: | [1] |
| Area Served: | San Francisco New York City London |
| Key People: | Bob Goodson (CEO) |
| Location City: | San Francisco, U.S. |
| Num Employees: | 125 |
Quid, Inc. is a private software and services company, specializing in text-based data analysis. Quid software can read millions of documents (e.g. news articles, blog posts, company profiles, and patents) and offers insight by organizing that content visually.[2]
Quid clients have historically included technology companies and research teams who use Quid market landscapes to analyze investment trends, gain competitive intelligence, and map innovation.[3] It has since expanded its customer base[4] to serve large corporations in healthcare, consulting, finance, industrials, consumer goods, advertising/marketing, as well as government organizations.
In 2013, Quid was named by Fast Company as one of the World's Top 10 Most Innovative companies in Big Data.[5] In 2016, World Economic Forum presented Quid with their Technology Pioneers award[6] and IDC (International Data Corporation) named Quid a Top Innovator for the 2016 U.S. Financial Compliance and Risk Analytics Market.[7]
The company is based in San Francisco with offices in New York City and London.[8]
Quid, Inc. merged with the social analytics company NetBase on January 28, 2020.[9]
The media has cited a handful of notable Quid clients including the Boston Consulting Group,[10] the Department of Defense,[11] the UN Global Pulse[12] +,[13] various political campaigns,[14] [15] and the Knight Foundation.[16]
Quid is often used by publications for its data analysis and visualizations. For example, Fast Company leveraged Quid to pick its annual Most Innovative Companies list.[17]
Other examples include Fortune analyzing VC funding trends,[18] The Atlantic reporting coincidences collected by a University of Cambridge professor,[19] VentureBeat analyzing the media's backlash of Uber,[20] Wired diving into the language used at Presidential party conventions,[21] and more from outlets such as The Economist,[22] The New York Times,[23] Forbes,[24] and the San Francisco Chronicle.[25]
In 2010, TechCrunch asked: “Does Quid have the most pretentious website of any startup ever?”[26] The jab followed a debate on Quora discussing the website's use of Latin, arcane typefaces, and an overly academic tone. The company has since updated its website.