Quicky Explained

Quicky is a rabbit character that Nestlé's chocolate-focused brand Nesquik uses as their official mascot. The mascot made his debut in 1973. Quicky's cereal box appearance and given name evokes associations with speed and easiness within the consumers mind. The animal choice of rabbit is not a coincidence, but rather a clever choice, since rabbits are known for their speed.^[1] In the TV commercials Quicky's voice acting work is done by Barry Gordon,^[2] but sometimes also by other male actors.^[3] The mascot's outlook was somewhat redesigned from 2005 and onwards to appear more detailed and modern.^[4]

Toy items

A LEGO minifigure version of Quicky was released in 2001.^[5]

See also

• Ronald McDonald
• Pillsbury Doughboy
• Tony the Tiger
• Mr. Peanut
• Kool-Aid Man
• Snap, Crackle and Pop
• Chester Cheetah
• Toucan Sam
• Duracell Bunny
• Charlie the Tuna
• Michelin Man

Notes and References

1. Web site: Pavlova, Iveta . 21 Most Famous Brand Mascot Designs of All Time . 11 November 2016 . GraphicMama.com . 23 May 2021.
2. Web site: Quiky, the Nesquik Bunny . 22 April 2009 . Retro Planet . 23 May 2021.
3. Web site: Nesquik Bunny . Behind the Voice Actors . 23 May 2021.
4. Web site: Tiburca, Andrei . We Don't Know How to Feel About Nesquik's Redesign . 5 December 2016 . Webdesignledger.com . 23 May 2021.
5. Web site: Quicky the Nesquik Bunny (Nestle Rabbit) . Minifigs . 23 May 2021.