Queencard Explained
Queencard |
Cover: | (G)I-dle–Queencard.jpg |
Caption: | Promotional graphic |
Type: | single |
Artist: | (G)I-dle |
Ep: | I Feel |
Language: | Korean |
Studio: | Cube Studio (Seoul) |
Genre: | Pop |
Length: | 2:41 |
Label: |
|
Producer: | Soyeon |
Prev Title: | Nxde |
Prev Year: | 2022 |
Next Title: | I Do |
Next Year: | 2023 |
"Queencard" is a song by South Korean girl group (G)I-dle. It was released through Cube Entertainment on May 15, 2023, as the lead single of the group's sixth extended play, I Feel. A pop song driven by rock and roll influence, and 2000s-inspired electronic production, written and produced by Soyeon, the song relates to the storyline of "Allergy," and addresses themes of self-acceptance and self-confidence. The single sees the group's departure from their previous sounds to a lighter, comical, and retro style.
Many publications ranked the song among the best releases of 2023, praising the pop and vocal production, and empowering tongue-in-cheek lyrics. Commercially, the single peaked at number one on the Circle Chart for four consecutive weeks. It also peaked in the top ten on Billboards Hits of the World charts in Taiwan, Hong Kong, Malaysia, and the US World Digital Song Sales. Later, it was certified Gold by RIAJ for surpassing 50 million streams in the country.
An accompanying music video was directed by Han Sa-min and uploaded onto the group's YouTube channel simultaneously with the single's release. (G)I-DLE promoted the song by appearing on various South Korean music programs, where they won a total of 13 first-place trophies on Show Champion, M Countdown, Music Bank, Show! Music Core, and Inkigayo, achieving their first music show grand slam. They notably became the first girl group and the second group overall to win the Quintuple Crown on Show! Music Core since its implementation in February 2021.
Background and release
Cube Entertainment unveiled a video teaser titled "(G)I-dle original series" on April 18, 2023, announcing the group's return on May 15. The new songs' titles were unveiled in the said video, each of which began with the word "Episode."[1] The announcement was also accompanied by a concept poster featuring a drawing of a Trump's queen card, with the letter 'G', representing the G in the group's name, engraved in the upper left corner of the poster instead of 'Q', in which means queen.[2] [3]
On April 24, (G)I-DLE unveiled the tracklist and a teaser video, officially announcing "Queencard" as the lead single.[4] Two days later, on April 26, they introduced "map characters," providing insights into each member's role in the upcoming music videos for "Allergy" and the lead single. [5] [6] Following this, an "introduction video" inspired by the 2004 movie Mean Girls was released on April 27.[7] "Spoiler Alert: Soyeon" premiered on May 4, offering snippets of the second track, "Allergy," and establishing its connection to "Queencard." This was accompanied by teaser images titled "Episode: Allergy," aligning with the theme of an "original series" concept that they were going for.[8] On May 9, 2023, Cube uploaded five individual teaser photos for each member of the group on their social media accounts, confirming the release of track two "Allergy", on May 10.[9] Four days later, on May 14, the group unveiled the "Queencard" poster, confirming its release the next day.
Music and lyrics
"Queencard" is a pop song led by "hints" of rock and roll influence,[10] a "sultry' bassline,[11] and electronic elements that resemble the 2000s[12] Composed in the key of E minor with a tempo of 130 beats per minute.[13] During the press event for the album, Soyeon explained the song's core message: "the core message of 'Queencard' is that you can be a beautiful person if you adore yourself."[14] She then explained that the meaning behind it is that "the important thing is not the appearance", but accepting oneself regardless. Soyeon cited member Yuqi as the inspiration behind the song due to her personality and "way of speaking".[15] The song also included lyrical references to the American singer Ariana Grande as well as to the media personality Kim Kardashian, respectively, in the second verse, by member Yuqi: "Look so cool, look so sexy like Kim Kardashian (Uh)/ Look so cute, look so pretty like Ariana."[16]
Theme
In the album press release, elucidated that the album's overarching theme, including the lead single, revolves around self-esteem and confidence[17] Departing from their previous releases' serious tone, the group aimed to convey their message in "a light and comical way, along with the motif of the movie I Feel Pretty".[18] She then elaborated, saying "when I was writing the title song 'Queencard', I thought of making it as if I had heard a comedy movie. Also, I thought about bringing [back] the music drama format that was popular in the 2000s."[19] Thus, the name "Queencard," a specific South Korean term referring to a popular, affluent girl. In their song, (G)I-DLE employs satire to dissect this archetype. In a satirical exploration of attractiveness and mean girl personas lasting two minutes, the group suggests in the post-chorus that being a queencard is primarily a state of mind rather than solely based on appearance.
Reception
In a review by Jeong Soo-min for IZM, they noted that 'Queencard', maintains a similar style to their previous songs but lacks the same level of enjoyment. Despite incorporating electronic elements reminiscent of 2000s music, while the lyrics attempt to promote body positivity, and pointing out the industry's tendency to exploit rookie artists, the track still falls short in delivering the same charm as the previous releases. "Queencard" was included on NMEs year-end list of the best songs of 2023, ranking it at number 35 and writing that it "unearthed a celebration of self-empowerment that celebrated other women and delivered a tongue-in-cheek and powerful new affirmation to repeat in the mirror".[20] Dazed also included it in their year-end list of the best K-pop tracks of 2023, ranking it at number 45.[21] Grammy named it one of the 15 K-pop songs that defined 2023, naming the track as a potential "antidote" for those seeking a confidence boost. Writing, "(G)I-dle employ their megawatt charisma to deliver an irreverent, unabashedly pop track with hints of rock and roll. Part satire, part girl power anthem."[22] Business Insider ranked it number 6 on their list of the best K-pop songs of 2023, describing it as playful blending sultry bass lines with vocals reminiscent of Beyoncé's "Diva." Through two minutes of satirical portrayal of attractiveness and mean girl personas, (G)I-DLE posits in the post-chorus that being a queencard is primarily a state of mind rather than a physical attribute, noting "singing along to "Queencard" feels like enough of a self-fulfilling prophecy that it's not too hard to buy into".
In South Korea, "Queencard" was a commercial success. Upon release, it topped all real-time charts in South Korea and achieved the group's third perfect all-kill (PAK).[23] It went on to debut at number five on the week 20 issue of the Circle Digital Chart for the period dated May 14–20, becoming the group's fifth top-ten hit on said chart.[24] On its third week, it rose to a peak at number one for the period dated May 28 – June 6, becoming the group's third number one hit. In Japan, the song opened at number 39 on the Oricon Combined Singles Chart for the period dated May 29 – June 4, and it went on to accrue over 3 million streams as the 40th most-streamed song in the country that week.[25]
Music video
Background
An accompanying music video for the song was created by Soyeon, while it was directed by Son Seung-hee. It was uploaded to the group's official YouTube channel in conjunction with the album's release.[26] The video was preceded an image teaser released one day earlier, on May 14. Upon release, the music video was ranked first on the YouTube's trending list and garnered 13 million views in less than 24 hours.[27] On June 3, after 18 days of its release, it became the fastest k-pop music video to surpass 100 million views in 2023.[28]
Synopsis
The video is considered a condition for the pre-release track "Allergy". As the latter, it was created by Soyeon, who took heavy inspiration from the American movie I Feel Pretty as well as Y2K fashion.[29] The video also took the form of a comedy movie with "retro vibes", and shots that are similar to a "music drama".[29] The story begins with "Allergy", in which "Soyeon wants to be like the four other queen bees and continuously compares herself with others". Then she decided to go under the knife to be pretty like the "popular girls". The story continues with "Queencard", where she is the main protagonist and goes by the name SY. It opens with her entering an operating room for plastic surgery. But before the surgery starts, she realizes that she doesn't need it, thus being singled out as the "ordinary" one in the group. The video then cuts to the rest of (G)I-dle, where they enjoy the "party and bask in their popularity", in which they reference the "dance-off scene" in the American movie White Chicks.[30] At the end of the video, Soyeon realizes that "true beauty comes from self-confidence after finding out that even the queen bees have their own insecurities and compare themselves with others."[29] [14] Nylon named the music video as the best of 2023, describing it as campy, highlighting how it draws inspiration from satirical comedies like Mean Girls and White Chicks, embodying a playful tone while also delivering a "sharp" critique of celebrity culture..[31]
Promotion
Prior to the release of I Feel, on May 15, the group held a live event called "production presentation" to introduce the album and its songs, including the lead single "Queencard".[32] On May 18, they performed the song live for the first time on M Countdown.[33] Later, the group performed the song on several South Korea music shows including Music Bank on May 19,[34] Show! Music Core on May 20,[35] Inkigayo on May 21,[36] and The Show on May 23.[37]
Accolades
(G)I-dle won a total of 13 first-place trophies on all six South Korean music shows, receiving their first music show grand slam.[38] They became the first girl group and the second group overall to win the Quintuple Crown on Show! Music Core since it was implemented in February 2021.[39] It also received a Melon Popularity Award for the week of June 19, 2023.[40]
Credits and personnel
Credits adapted from album liner notes and High Quality Fish.[58] [59]
Song credits
- (G)I-dle – vocals
- Pop Time – composition, arrangement, keyboard
- Daily – composition, arrangement, keyboard
- Likey – composition, arrangement
- Ryo – guitar, bass
- Choi Ye-ji (최예지) – recording (at Cube Studio)
- Jung Eun-kyung (정은경) – digital editing (at Ingrid Studio)
- Kang Sun-young (강선영) – engineer
- Gu Jong-pil (구종필) – mixing (at Klang Studio)
- Kwon Nam-woo (권남우) – mastering (at 821 Sound Mastering)
- Yoo Eun-jin (유은진) – assistant mastering (at 821 Sound Mastering)
Visual credits
- Tae-eun – choreographer
- ShaSha – choreographer
- Son Seung-hee (Samsons) – music video director, production supervisor, editing
- High Quality Fish – executive producer
- Jungho Kee – producer
- Yuchang Lee – line producer
- Bom Lee, Tae-jung Kim, Chan-hyeok Park, Yu-seok Jung, Won-seong Yoon – production assistants
- Jung-ae Lee, Hui jin Kim, Hong-suk Jang ‐ art director Young-hun Jin, Yong Kim, Hyo-joon Ahn, Hyeon Heo – art team
Charts
Weekly charts
Monthly charts
Year-end charts
Release history
See also
Notes and References
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- Web site: Kim . Jae-won . April 18, 2023 . (여자)아이들, 5월 컴백 초읽기 . (G)I-DLE, countdown to comeback in May . July 4, 2023 . Sports World . ko.
- Web site: Kim . Jin-seok . May 11, 2023 . (여자)아이들, 컴백 앞두고 코멘터리 인터뷰 티저 공개 . (G)I-DLE releases commentary interview teaser ahead of comeback . July 4, 2023 . . ko.
- Web site: Seon . Mi-kyung . April 24, 2023 . (여자)아이들, 'I feel' 트랙리스트 공개..타이틀곡은 '퀸카' . (G)I-DLE, 'I feel' track list released..The title song is 'Queen Car' . July 4, 2023 . OSEN . ko.
- Web site: Kim . Won-hee . April 24, 2023 . Y2K 입은 (여자)아이들 . (G)I-DLE Wearing Y2K . July 4, 2023 . Sports Trend . ko.
- Web site: JI . Min-kyung . April 26, 2023 . (여자)아이들, 하이틴 스타 변신..'I feel' 캐릭터 맵 이미지 공개 . (G)I-DLE transforms into a teen star...'I feel' character map image released . July 4, 2023 . OSEN . ko.
- Web site: Ziwei . Puah . 2023-04-26 . Watch (G)I-DLE's 'Mean Girls'-inspired teaser for 'I Feel' . July 4, 2023 . NME . en-GB.
- Web site: Ahn . Yoon-ji . May 4, 2023 . (여자)아이들 소연, 퀸카 되기 전..신보 수록곡 일부 공개 . (G)I-DLE's So-yeon, before becoming a queen... Some of the songs in the new album are released . July 4, 2023 . Star News . ko.
- Web site: Hyo-jin . Jeon . May 9, 2023 . (여자)아이들, 수록곡 '알러지' 콘셉트 사진 공개 . (G)I-DLE, released concept photos for B-side song 'Allergies' . July 4, 2023 . . ko.
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- Web site: Neo Music Communication IZM . 2024-02-25 . www.izm.co.kr.
- Web site: Key & BPM for Queencard by (G)I-DLE Tunebat . Tunebat.
- Web site: Dong. Sun-hwa. May 16, 2023. 'Queencard': (G)I-DLE spreads message of self-love. May 20, 2023. The Korea Times. en. May 20, 2023. https://web.archive.org/web/20230520191721/https://m.koreatimes.co.kr/pages/article.asp?newsIdx=351071. live.
- Web site: Lee. Yeon-sil. May 31, 2023. (여자)아이들 소연 "빌보드 1위 하면 우기 삭발, '퀸카'는 우기에게 영감 받아 만들어" (컬투쇼). (G)I-DLE's Soyeon "Woogie shaves off when it ranks #1 on the Billboard, 'Queencard' was inspired by Yuqi" (Cultwo Show). May 31, 2023. MBC News. ko. Naver. May 31, 2023. https://web.archive.org/web/20230531183755/https://n.news.naver.com/entertain/article/408/0000190266. live.
- Bowenbank. Starr. May 16, 2023. (G)I-DLE Shouts Out Ariana Grande & Kim Kardashian in New Song 'Queencard'. May 20, 2023. Billboard. en-US.
- Web site: Hong . Hye-min . May 15, 2023 . "하이틴 아냐"...(여자)아이들 표 '퀸카'가 되는 방법 [종합] ]. "I'm not a teen"...(G)I-DLE's ticket How to become a 'queen car' [Comprehensive] . live . https://web.archive.org/web/20230521015325/https://n.news.naver.com/entertain/article/469/0000739413 . May 21, 2023 . July 4, 2023 . . ko.
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- December 4, 2023 . The 50 best songs of 2023 . . December 4, 2023.
- Glasby . Taylor . December 15, 2023 . From Jung Kook to NewJeans and aespa, we look back on the K-pop tracks that ruled the last 12 months . . December 17, 2023.
- Web site: Assis . Tássia . December 21, 2023 . 15 K-Pop Songs That Took 2023 By Storm: From Seventeen's "Super (손오공)" to NewJeans' "Super Shy" . December 23, 2023 . grammy.com.
- Web site: Hwanh. Hye-jin. May 31, 2023. 아이들 '퀸카'다운 美친 음원 파워…3연속 퍼펙트 차트 올킬. Beautiful sound source power worthy of (G)I-dle's 'Queencard '... 3 consecutive perfect charts all kill. June 9, 2023. Newsen. ko. June 9, 2023. https://web.archive.org/web/20230609123853/https://n.news.naver.com/entertain/article/609/0000731312. live.
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- Web site: Lee. Soo-hyun. May 16, 2023. "메시지 오역되지 않도록"…손승희 감독, 여자아이들 뮤직비디오 비하인드. "So that the message is not misinterpreted"... Director Son Seung-hee, behind the scenes of Girls' Music Video. May 20, 2023. Top Star News. ko. May 20, 2023. https://web.archive.org/web/20230520191721/https://www.topstarnews.net/news/articleView.html?idxno=15337321. live.
- Web site: Ahn. Byung-gil. May 18, 2023. '엠카' (여자)아이들 '퀸카' 뜬다. 'M Countdown' (G)I-DLE's 'Queen Car' rises. May 20, 2023. Sports Kyunghyang. ko. May 20, 2023. https://web.archive.org/web/20230520191719/https://n.news.naver.com/entertain/article/144/0000887920. live.
- Web site: Kim. So-yeon. June 3, 2023. (여자)아이들 '퀸카' MV 1억뷰 돌파…통산 9번째. (G)I-DLE's 'Queen Car' MV surpasses 100 million views... 9th overall. June 5, 2023. Star Today. ko. June 5, 2023. https://web.archive.org/web/20230605141906/https://n.news.naver.com/entertain/article/009/0005139208. live.
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- Web site: Ziwei. Puah. May 15, 2023. Watch (G)I-DLE reference 'White Chicks' in 'Queencard' MV. May 20, 2023. NME. en-GB. May 10, 2023. https://web.archive.org/web/20230510201813/https://www.nme.com/news/music/gi-dles-i-feel-release-date-queencard-music-video-3435700. live.
- Web site: Crystal . Bell . 2024-02-20 . The Best Of K-Pop In 2023 . 2024-04-10 . Nylon . en.
- Web site: Byun. Seong-hyun. May 15, 2023. [포토] (여자)아이들, '올블랙으로 멋지게~']. [Photo] (G)I-DLE, 'Cool in all black~'. May 29, 2023. Korea Economic Daily. ko. May 16, 2023. https://web.archive.org/web/20230516192315/https://n.news.naver.com/entertain/article/015/0004844546. live.
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- Web site: Im Sil-yeong. May 25, 2023. ko:(여자)아이들, 에스파 제치고 '엠카' 1위 "네버랜드 고마워" [TV캡처]. (G)I-dle, overtakes Aespa and wins 1st place on 'M Countdown' "Thank you Neverland" [TV Capture]. http://www.stoo.com/article.php?aid=87331347682. Sports Today. May 25, 2023. ko. May 25, 2023. https://web.archive.org/web/20230525111532/http://www.stoo.com/article.php?aid=87331347682. live.
- Web site: Lee Seung-gil. May 26, 2023. ko:'뮤직뱅크' (여자)아이들, 1위 트로피 "우릴 퀸카로 만들어줘서 감사" [종합]. (G)I-dle wins 1st place trophy on 'Music Bank', "Thank you for making us queens" [comprehensive]. https://entertain.naver.com/read?oid=117&aid=0003733715. My Daily. May 26, 2023. ko. Naver. May 30, 2023. https://web.archive.org/web/20230530111125/https://entertain.naver.com/read?oid=117&aid=0003733715. live.
- Web site: 2023-07-14 . '뮤직뱅크' (여자)아이들, 방송 출연 없이 1위…통산 13관왕 달성 . 'Music Bank' (G)I-dle wins first place without appearing on TV ... achieved 13 crowns in total . live . https://web.archive.org/web/20230714220455/http://www.celuvmedia.com/article.php?aid=1689327736456879007 . 2023-07-14 . 2023-07-14 . Celuv Media . ko.
- Web site: Kim Chae-yeon. May 27, 2023. ko:(여자)아이들, '음중' 1위 트로피 차지..주헌 솔로 데뷔→카드·경서 등 컴백 [종합]. (G)I-dle wins 'Music Core' 1st place trophy…Jooheon solo debut → Kard · KyoungSeo comeback [comprehensive]. http://osen.mt.co.kr/article/G1112113159. Osen. May 27, 2023. ko. May 27, 2023. https://web.archive.org/web/20230527105018/http://osen.mt.co.kr/article/G1112113159. live.
- Web site: (여자)아이들, '퀸카'로 '음중' 2주 연속 1위…화려한 활동 피날레. (G)I-dle wins 1st place for 2 weeks in a row on 'Music Core' with 'Queencard' ... colorful action finale. Edaily. Naver. June 3, 2023. ko. June 3, 2023. June 3, 2023. https://web.archive.org/web/20230603170053/https://entertain.naver.com/read?oid=018&aid=0005500500. live.
- Web site: Kim. Ha-young. June 10, 2023. '음중' (여자)아이들, 출연 없이 1위 등극…9관왕 달성. 'Music Core' (G)I-dle won first place without appearing ... won 9 crowns. June 11, 2023. Sports Kyunghyang. ko. June 11, 2023. https://web.archive.org/web/20230611135534/https://n.news.naver.com/entertain/article/144/0000892536. live.
- Web site: Lee Seung-hoon. June 23, 2023. ko:'음중' (여자)아이들, '퀸카'로 1위..NCT DREAM→강다니엘 컴백 [종합]. 'Music Core' (G)I-DLE wins 1st place with 'Queencard'... NCT DREAM→Kang Daniel's comeback [Comprehensive]. https://entertain.naver.com/read?oid=108&aid=0003162161. Star News. June 24, 2023. ko. Naver. June 27, 2023. https://web.archive.org/web/20230627044138/https://entertain.naver.com/read?oid=108&aid=0003162161. live.
- Web site: (여자)아이들 '퀸카' 음방 12관왕, 샤이니·김성규→최예나 컴백(음악중심). (G)I-dle's 'Queencard', 12 music awards, Shinee·Kim Seong-gyu → Choi Yena comeback (Music Core). Naver. Newsen. ko. Lee. Ha-na. July 1, 2023. July 1, 2023. July 1, 2023. https://web.archive.org/web/20230701095301/https://entertain.naver.com/read?oid=609&aid=0000743244. live.
- Web site: (여자)아이들, '쇼챔피언' 1위 "네버랜드 감사해". (G)I-dle wins 1st place on 'Show Champion' "Thank you for Neverland". Celub Media. May 24, 2023. ko. May 24, 2023. May 24, 2023. https://web.archive.org/web/20230524134735/http://www.celuvmedia.com/article.php?aid=1684924119453381007. live.
- Web site: Yoo Yong-seok. May 23, 2023. ko:[포토](여자)아이들, 더쇼 1위 순간. [Photo] (G)I-dle, the moment of winning 1st place on The Show. https://www.mk.co.kr/star/photos/view/2023/05/394759/. Star Today. May 23, 2023. ko. May 27, 2023. https://web.archive.org/web/20230527155803/https://www.mk.co.kr/star/photos/view/2023/05/394759/. live.
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- Web site: Oricon Top 50 Combined Singles: 2023-06-05. Oricon. June 2, 2023. ja. June 2, 2023. https://web.archive.org/web/20230602035303/https://www.oricon.co.jp/rank/cos/w/2023-06-05/p/4/. live.
- Malaysia Songs: Week of June 10, 2023. Billboard. June 6, 2023.
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- Web site: RIAS Top Charts Week 21 (19 – 25 May 2023). RIAS. May 30, 2023. May 30, 2023. https://web.archive.org/web/20230530083749/https://www.rias.org.sg/rias-top-charts/.
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- Web site: Official Independent Singles Breakers Chart Top 20. Official Charts Company. May 27, 2023. July 1, 2023. https://web.archive.org/web/20230701095302/https://www.officialcharts.com/charts/independent-singles-breakers-chart/20230526/254. live.
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- Web site: Billboard Vietnam Hot 100, CHART DATE 2023-06-01. https://web.archive.org/web/20230602011708/https://billboardvn.vn/billboard-vietnam-hot-100/. June 2, 2023. live. June 1, 2023. Billboard Việt Nam. vi.
- Web site: Digital Chart – June 2023. Circle Chart. ko. July 6, 2023.
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