Quantcast Explained

Quantcast Corporation
Company Type:Private
Location City:San Francisco, California
Location Country:U.S.
Area Served:International
Industry:SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)[1]
Products:Quantcast Platform
Quantcast Choice
Quantcast Measure
Quantcast Advertise
Module:
Child:yes

Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement.[2] It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.[3] [4]

History

Quantcast was launched in 2006.[5] The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.[6]

In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).[7]

In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[8] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.[9] [10]

In 2021, Quantcast unveiled the Quantcast Platform, a self-service intelligent audience platform for brands, agencies, and publishers to advertise on the open internet.[11]

In 2021, Quantcast announced the launch of a new educational program, the Quantcast Academy, a self-paced, online training program that provides learning and certification in digital advertising.[12]

In 2021, Quantcast revealed a cookieless solution for the Quantcast Platform.[13]

In August 2023, InMobi acquired Quantcast Choice, Quantcast's consent management solution.[14] [15]

Recognition

Notes and References

  1. News: Quantcast Shakes up Ad-Targeting model . . Jessica E. . Vascellaro . 2009-07-06.
  2. News: How An Agency Adds Value In An AI Era. Horler. Rob. AdAge. 2018-04-03. en.
  3. Quantcast takes it first leap into Asia, launching in seven new marketings. TheDrum (2018-01-25). Retrieved on 201-05-24.
  4. News: About Quantcast Quantcast. Quantcast. 2017-08-28. en-US.
  5. https://archive.today/20140405092106/http://investing.businessweek.com/research/stocks/private/person.asp?personId=820848&privcapId=30566748 Konrad Feldman: Executive Profile & Biography - BusinesswWeek
  6. Web site: Are You Making This Moment Your Moment?. adage.com. 29 May 2018. 2018-05-31.
  7. Web site: Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis. gigaom.com. 2010-06-14. 2014-04-19. 2014-04-07. https://web.archive.org/web/20140407084128/http://gigaom.com/2010/06/14/419-audience-measurement-firms-race-to-the-finish-line-but-not-there-yet/. dead.
  8. https://techcrunch.com/2013/01/08/quantcast-acquires-makegood/ Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation
  9. Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
  10. http://www.geekwire.com/2013/quantcast-buys-seattle-online-ad-startup-makegood-software/ Quantcast buys Seattle online ad startup MakeGood Software
  11. https://www.quantcast.com/press-release/quantcast-unviels-new-intelligent-audience-platform-to-thrive-on-the-open-internet/ Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies, and Publishers to Thrive on the Open Internet
  12. https://www.quantcast.com/press-release/advertising-education-with-open-access-to-free-training-through-quantcast-academy/ Quantcast Advocates For Advertising Education with Open Access to Free Training Through Quantcast Academy
  13. https://www.quantcast.com/press-release/quantcast-reveals-transformative-cookieless-innovations-for-the-quantcast-platform/ Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform
  14. Web site: 2023-08-16 . InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers . 2023-08-16 . Yahoo Finance . en-US.
  15. Web site: 2023-08-16 . InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers . 2023-08-16 . www.businesswire.com . en.
  16. Web site: Announcing the 2013 OnMedia 100 Top Private Companies | AlwaysOn . March 27, 2013 . dead . https://web.archive.org/web/20130315033819/http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies . March 15, 2013 .
  17. The 10 San Francisco Tech Companies You Wish You Worked For . Wired . Marcus . Wohlsen . 2012-10-30.
  18. Web site: Announcing the 2012 AlwaysOn Global 250 Top Private Companies | AlwaysOn . March 27, 2013 . dead . https://web.archive.org/web/20130225075858/http://www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies . February 25, 2013 .
  19. Web site: Announcing the 2011 OnMedia 100 Top Private Companies | AlwaysOn . March 27, 2013 . dead . https://web.archive.org/web/20130301100110/http://www.aonetwork.com/AOStory/Announcing-2011-OnMedia-100-Top-Private-Companies . March 1, 2013 .
  20. Web site: Most Valuable Startups 2011 Digital 100 Complete 1-100 List - Business Insider. 21 September 2011. Business Insider.
  21. Web site: Most Innovated Companies - Web. 11 February 2010. Fast Company.
  22. Fortune's Best Places to Work... - Quantcast Office Photo. Glassdoor. en. 2018-06-29.
  23. Web site: Real-Time Advertising Academy. 2017-09-19. 2017-09-20. https://web.archive.org/web/20170920000344/https://www.quantcast.com/resources/rtaacademy/. dead.
  24. News: RANKED: The 37 hottest pre-IPO ad tech startups of 2016. Business Insider. 2018-06-29.
  25. News: MarTech Breakthrough Awards: 2021 Award Winners. Martech Breakthrough Awards. 2022-02-15.
  26. News: MarTech Breakthrough Awards: 2021 Award Winners. Best in Biz Awards Awards. 2022-02-15.
  27. News: Corporate Equality Index 2021. Human Rights Campaign Foundation. 2022-02-15.
  28. News: Best Places to Work for LGBTQ+ Equality 2022. Human Rights Campaign Foundation. 2022-02-15.
  29. News: Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards. Quantcast. 2022-02-15.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Quantcast".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.