| Qualitative Market Research | |
| Abbreviation: | Qual. Mark. Res. |
| Discipline: | Marketing |
| Editor: | Fiona Spotswood |
| Publisher: | Emerald Publishing |
| History: | 1998–present |
| Openaccess: | Hybrid |
| Impact: | 1.6 |
| Impact-Year: | 2023 |
| Issn: | 1352-2752 |
| Eissn: | 1352-2752 |
| Website: | https://www.emeraldgrouppublishing.com/journal/qmr |
| Link1: | https://www.emerald.com/insight/publication/issn/1352-2752 |
| Link1-Name: | Online archive |
Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established in 1998.
The journal is abstracted and indexed in Scopus[1] and the Social Sciences Citation Index.[2] According to the Journal Citation Reports, its 2023 impact factor is 1.6.[3]