QALO explained

QALO
Type:Private
Foundation:2013
Founders:Ted Baker (CEO)
KC Holiday
Location City:Santa Ana, California
Location Country:U.S.
Area Served:Global
Industry:Retail
Products:Silicone jewelry
Homepage:Official website

QALO is an American jewelry company headquartered in Santa Ana, California. It primarily produces wedding and commitment rings made from silicone rather than traditional metal. QALO is an acronym for "Quality Athletics Love Outdoors."[1]

History and products

QALO was founded by Ted Baker[2] and KC Holiday in 2013 at Baker's living room table in Santa Ana, California.[3] The two had both recently married their wives and were struggling with wearing a traditional ring. They came up with the idea for silicone rings after Holiday suffered minor finger injuries while playing golf and weightlifting with traditional metallic wedding bands, resulting in him wearing no ring at all.[4] QALO silicone rings are designed to be more comfortable and safer than traditional metal rings as they snap off if they get caught on something.[5] The rings are marketed towards active individuals[6] and those with professions that result in their metal band being a safety hazard like athletes, firefighters, police officers, mechanics, electricians and others.[4] [7] The company also produces baseball caps and shirts.[3]

External links

Notes and References

  1. News: Clarke. Liz . Redskins QB Kirk Cousins honors marriage with sports-minded wedding band . The Washington Post. September 21, 2014 . March 20, 2018.
  2. News: Zabonick. Rachel . The Founding of QALO and a Look Towards the Future . ClubSolutions . July 5, 2015 . March 20, 2018.
  3. News: Ponsi. Lou . Silicone wedding bands find a niche among athletes, firefighters and law enforcement . Los Angeles Times. January 4, 2018. March 20, 2018.
  4. News: Rothstein. Michael . The (wedding) ring's the thing: Silicone bands a growing trend in NFL. ESPN. September 29, 2016. March 20, 2018.
  5. News: Klara. Robert . How Jimmy Fallon’s Mangled Finger Became a Thumbs-Up for Qalo. AdWeek. September 23, 2015. March 20, 2018.
  6. News: Simmons. Shea. Where To Buy QALO Silicone Rings If You're Afraid Of Fragile Diamond Wedding Bands. Bustle. March 6, 2017. March 20, 2018.
  7. News: Borelli. Frank . QALO Rings: More Than a Metal Band . Officer.com . March 30, 2015 . March 20, 2018.