QMobile explained

QMobile
کیو موبائل
Type:Private Company
Area Served:Pakistan
Industry:Telecommunications, Audio, Consumer Electronics
Products:Bar Phone, Smartphone, Tablets
Revenue:PKR 20 billion (2017)[1]
Subsid:QBeats Music
Location City:Karachi
Location Country:Pakistan

QMobile (Urdu:) is a Pakistani consumer electronics marketing company which marketed Gionee smartphones in Pakistan.[2] [3] At its peak, it is one of the largest smartphone marketing brand in Pakistan with an estimate of one million mobile phones sold monthly.[4] [5] QMobile Phone's are assembled in Pakistan with basic parts imported from vendors in China and sold under its own brand.[6]

History

QMobile was launched in 2009. Its mobile phones were known for their low- and mid-ranged price range and were assembled with imported parts from China.[7] [8] [9]

QMobile’s range of devices includes, some tablets and dozens of phones including touchscreen, QWERTY, and WiFi, all running Android OS. A windows phone named QMobile W1 was also launched in 2015. QMobile launched the first Android One smartphone in Pakistan.With the passage of time, Qmobile has lost its popularity and eventually its market share to other brands. But in August 2020, it made a return with View Max series, which gained significant popularity in Pakistan.[10] [11] [12] [13]

Branding

QMobile appointed Ertugrul Ghazi famed Esra Bilgic as its Brand Ambassador for their View Max series.[14] [15]

Smartphones

Notes and References

  1. Web site: QMobile: Conquering the Pakistani market, one phone at a time – The Express Tribune . tribune.com.pk . 7 April 2013 . 11 April 2014 . Farooq . Baloch . https://web.archive.org/web/20140411201958/http://tribune.com.pk/story/532133/qmobile-conquering-the-pakistani-market-one-phone-at-a-time/ . 11 April 2014 . live .
  2. Web site: Is Qmobile’s iron grip beginning to slip away?. Farooq. Baloch. July 17, 2017. Profit by Pakistan Today.
  3. News: Rising stars: The man behind Q Mobile's success – The Express Tribune . tribune.com.pk . 1 September 2013 . 19 March 2014 . . The Express Tribune . https://web.archive.org/web/20140319194909/http://tribune.com.pk/story/598082/rising-stars-the-man-behind-q-mobiles-success/ . 19 March 2014 . live.
  4. Web site: QMobile Leads Handset Shipments in Pakistan with 1 Million Imports Every Month. 2014-03-24. 2016-06-17.
  5. Web site: Q Mobile reveals its New & Refreshed Look. www.thenews.com.pk. 2016-06-17.
  6. News: QMobile: Conquering the Pakistani market, one phone at a time - The Express Tribune. 2013-04-07. The Express Tribune. 2017-06-23. en-US.
  7. Web site: Squabbles, regulation and bans – the state of Pakistan's mobile manufacturing industry . 19 June 2022.
  8. News: QMobile: Conquering the Pakistani market, one phone at a time - The Express Tribune . tribune.com.pk . 7 April 2013 . 7 April 2014 . . The Express Tribune .
  9. Web site: Rising stars: The man behind Q Mobile's success - The Express Tribune. 2013-08-31. The Express Tribune. en-US. 2016-06-17.
  10. Web site: QMobile A1 - All New Google Android One Smartphone . July 7, 2015 . dead . https://web.archive.org/web/20150707222611/http://smartphonetechie.com/qmobile-a1-all-new-google-android-one-smartphone/ . July 7, 2015.
  11. Web site: Bar Phones - QMobile Pakistan . qmobile.com.pk . 19 March 2014 . 19 March 2014 . . https://web.archive.org/web/20140319200223/http://www.qmobile.com.pk/cat-bar-phones.html . 19 March 2014 . live .
  12. Web site: Tablets - QMobile Pakistan . qmobile.com.pk . 19 March 2014 . 19 March 2014 . . https://web.archive.org/web/20140319200405/http://www.qmobile.com.pk/cat-tablets.html . 19 March 2014 . live.
  13. Web site: Qmobile Prices In Pakistan. 2023-04-03 . Qeemat.com.pk.
  14. Web site: 2020-07-13. Esra Bilgic Joins QMobile as Brand Ambassador. 2020-07-13. Lens. en-US.
  15. Web site: 2020-07-31. Esra Bilgic is now brand ambassador for Jazz 4G. INCPak. en-US.