| Pyeongchang-eup | |
| Native Name: | 평창읍 |
| Settlement Type: | Town |
| Translit Lang1: | Korean |
| Translit Lang1 Type1: | Hangul |
| Translit Lang1 Info1: | 평창읍 |
| Translit Lang1 Type2: | Hanja |
| Translit Lang1 Info2: | Korean: {{linktext|平|昌|邑 |
| Translit Lang1 Type3: | Revised Romanization |
| Translit Lang1 Info3: | Pyeongchang-eup |
| Translit Lang1 Type4: | McCune-Reischauer |
| Translit Lang1 Info4: | P'yŏngch'ang-ŭp |
| Pushpin Map: | South Korea |
| Pushpin Map Caption: | Location of Pyeongchang-eup in South Korea |
| Subdivision Type: | Country |
| Subdivision Name: | South Korea |
| Subdivision Type1: | Province |
| Subdivision Name1: | Gangwon |
| Subdivision Type2: | County |
| Subdivision Name2: | Pyeongchang |
| Parts: | 36 ri |
| Area Total Km2: | 116.31 |
| Elevation M: | 295 |
| Population As Of: | 2008 |
| Population Footnotes: | [1] |
| Population Total: | 9,940 |
| Population Density Km2: | auto |
| Timezone: | Korea Standard Time |
| Utc Offset: | +9 |
| Coordinates: | 37.3675°N 128.3958°W |
Pyeongchang-eup (평창읍) is a town in South Korea and the county seat of the county of Pyeongchang. The town has a surface area of 116.31km2 and a population of . It is located on the left bank of the river Pyeongchanggang.
Its local activities include the production of tobacco, silk, and honey. It is also a tourist resort due to its location in an area popular with mountaineering and skiing activities.
The county of Pyeongchang is the host city of the 2018 Winter Olympics and Paralympics. However, none of the events were held in the actual city of Pyeongchang-eup.