| Pyatnitsa! Пятница! | |
| Launch Date: | (as MTV) (as Pyatnitsa!) |
| Country: | Russia |
| Language: | Russian |
| Headquarters: | Moscow |
| Replaced: | MTV |
| Owner: | Gazprom Media |
| Picture Format: | 576i (SDTV) 1080i (HDTV) (Internet) |
| Terr Serv 1: | Digital terrestrial television |
| Terr Chan 1: | Channel 16 |
Pyatnitsa! (Russian: Пятница!, literally Friday!) is an all-Russian entertainment TV channel. Its broadcast network is based on original entertainment programs of its own production, as well as those produced by Ukrainian TV channels. Friday! began broadcasting on 31 May 2013 on MTV Russia.[1]
The card game Favorite game TV channel Friday!, launched together with the game company Mosigra, won the Mediabrand award as the Best off-air promotional campaign.[2]