| Native Name: | Urdu: {{Nastaliq|پیار کے صدقے |
| Runtime: | approx. 36–40 minutes |
| Company: | MD Productions Moomal Entertainment |
| Network: | Hum TV |
| Num Seasons: | 1 |
| Num Episodes: | 30 |
| Executive Producer: | Moomal Shunaid Momina Duraid |
| Genre: | Comedy Romance Drama |
| Language: | Urdu |
| Director: | Farooq Rind |
| Starring: | |
| Country: | Pakistan |
Pyar Ke Sadqay is a 2020 Pakistani drama television series that premiered on Hum TV on 23 January 2020. It is directed by Farooq Rind, written by Zanjabeel Asim Shah and produced by Momina Duraid under MD Productions. It has Bilal Abbas and Yumna Zaidi in leads and Yashma Gill, Omair Rana and Atiqa Odho in supporting roles.
Pyar Ke Sadqay series received critical acclaim due to Rind's direction and performances of the actors especially Khan and Zaidi, but the harmful stereotypes of the script were criticised. The won the most awards at the 20th Lux Style Awards, including Best Actor Critics for Khan and Best Actress Critics and Best Actress Popular both for Zaidi.
"Pyar Ke Sadqay" is the story of Abdullah and Mahjabeen, who are social misfits. Mahjabeen's character is that of an ingénue. She is a naïve, quirky, clumsy, carefree, talkative, and mischievous young woman who has failed the tenth-grade multiple times. She is very innocent and fails to pick up on specific social cues. Presumably, she has a lower-middle-class family background. Abdullah is a shy, nerdy, soft-spoken, and socially awkward, out-of-place university student gifted in mathematics. He comes from an affluent upbringing and has been psychologically abused by his stepfather, Sarwar. Both protagonists are daydreamers with different aspirations; Mahjabeen fantasizes about escaping from her studies and getting married, while Abdullah dreams about a relationship with his crush and classmate, Shanzey.
Mahjabeen and Abdullah know each other through her father, Munshi Jee, who works for Abdullah's family and business. Mahjabeen teases Abdullah occasionally, and they are acquaintances at the beginning of the series. Early in the series, Sarwar becomes smitten with Mahjabeen and plots to pursue her romantically. However, his desire to marry Mahjabeen is rejected by Munshi Jee as she is too innocent and young to marry someone as cunning and old as Sarwar. After both protagonists are rejected by their interests (with Mahjabeen's fiancé eloping with her best friend on her wedding day and Abdullah's crush rejecting his proposal), Abdullah marries Mahjabeen. He does this out of pity. This angers Sarwar, and he secretly plots to ruin the gullible Abdullah's relationship with the ever-so-innocent Mahjabeen. He continuously insults Mahjabeen and tells Abdullah that she is unworthy of him. Although he listens to and believes his stepfather in the beginning, but then begins to like the small things that make her a "middle class" wife.
As this happens, Shanzey, Abdullah's crush, marries the man she wanted to marry, a wealthy and high-class businessman. However, she finds him stubborn and selfish. She leaves him early in their marriage as she realises he is not the man she wants to spend the rest of her life with. At first, her father is hesitant to let her come home and stay; however, once he sees him abuse his daughter, he expels him and supports his daughter as she divorces him. Eventually, Shanzey realises she wants to marry someone like Abdullah, so she begins to pursue him with the guidance and support of Sarwar, who wants Mahjabeen to himself.
The plot twists, and Sarwar tries to assault Mahjabeen. Mahjabeen tells Abdullah about Sarwar, who says his father could never do such a thing. He sends her back home on the account of his father's insult. Munshi Jee is arrested on the order of Sarwar, has a heart attack and dies after asking Vashma, Abdullah's younger sister, to take care of Mahjabeen as she is very innocent. Unlike her brother Abdullah, Vashma is a confident girl as she grew up with her aunt, Lalarukh, instead of lurking with Sarwar. Abdullah proceeds to get engaged to Shanzey after she attempts suicide. As he talks to his fiancé about their future, he realises she will be a very different wife compared to Mahjabeen. Shanzey says she will not do any of the "middle class" wife things Mahjabeen used to do for him, which leaves Abdullah missing his wife. Shanzey and Sarwar pressurize Abdullah to divorce Mahjabeen; however, his sister and aunt tell him not to. Abdullah's mother, Mansura, is adamant that her husband loves her and refuses to believe Vashma when she tells her what he did to Mahjabeen. However, she eventually becomes suspicious of him, so she tells Abdullah not to divorce his wife. Sarwar threatens Mahjabeen and her mother, but she cuts the call on his end. Vashma takes Mahjabeen to the hospital, where she is revealed to be pregnant. Vashma explains to her mom that Munshi Jee was innocent and was tied to a plan plotted by Sarwar. Mansura then tells her son to take over their company. She leaves Sarwar. Abdullah realises Mahjabeen is his true love and ends his engagement with Shanzey.
The serial ends with Abdullah bringing Mahjabeen back home, Sarwar ends up in the jail, and the last scene is of Mahjabeen and Abdullah quarrelling.
| Pyar Ke Sadqay | |
| Type: | Soundtrack |
| Artist: | Ahmed Jehanzaib |
| Recorded: | 2020 |
| Genre: | Television soundtrack |
| Length: | 3:07 |
| Language: | Urdu |
| Label: | Hum TV |
Pyar Ke Sadqays OST (titled after the series) was composed and performed by Pakistani singer Ahmed Jahanzaib. Mahnoor Khan also provided vocals for the song.[9] The OST has drawn heavy comparisons to the popular Sindhi song, Rahat Milay Thi Dard Mein, Man Piyar Tan Sadqay, in terms of its lyrics, melody, harmonies, and overall composition.[10] The song "Rahat Milay Thi Dard Mein" was originally performed by the Pakistani Sindhi folk/playback singer, Ustad Muhammad Yousuf for the 1968 Pakistani Sindhi-language film, Shehro Feroz.[10]
Pyar Ke Sadqay, created critical hype before its premier and received rave reviews throughout its broadcast due to its characters and Rind's direction. Khan's performance as Abdullah was highly praised. Zaidi's performance as Mahjabeen was initially criticised for making the quirky character appear mentally challenged but the reviews turned favourable after the initial quarter.[7] [11] [12] [13] A reviewer from DAWN Images praised the Rind's direction, acting performances of Zaidi, Khan, Rana and Odho, but criticised the narrative for perpetuating harmful gender stereotypes, portraying women in contradictory and damaging ways, and prioritizing middle-class values over meaningful themes.[14]
| January 5, 2021 | Fuchsia Magazine Awards | Best Actress | Yumna Zaidi | [15] | |
| Best Actor Negative Role | Omair Rana | ||||
| Best Supporting Actress | Srha Asghar | ||||
| Best Actress- Gold | Atiqa Odho | ||||
| Best Script | Zanjabeel Asim Shah | ||||
| October 9, 2021 | Lux Style Awards | Best TV Serial | Momina Duraid & Moomal Shunaid | [16] [17] | |
| Best Television Director | Farooq Rind | ||||
| Best Television Writer | Zanjabeel Asim Shah | ||||
| Best Female Actor - Critics | Yumna Zaidi | ||||
| Best Female Actor - Viewer's choice | |||||
| Best Male Actor - Critics | Bilal Abbas Khan | ||||
| Best Male Actor - Viewer's choice | |||||
| Best Ost | Pyar Ke Sadqay - Ahmed Jahanzeb, Alia Khan & Mahnoor Khan | ||||
| November 5, 2021 | 2nd Pakistan International Screen Awards | Best TV Serial | Momina Duraid & Moomal Shunaid | [18] | |
| Best Television Director | Farooq Rind | ||||
| Best Television Actor (Popular) | Bilal Abbas Khan | ||||
| Best Television Actress (Popular) | Yumna Zaidi | ||||
| Best Supporting Actor | Omair Rana | ||||
| Best Supporting Actress | Atiqa Odho | ||||
| Best Writer | Zanjabeel Asim Shah |