PureTalk explained

PureTalk Holdings, Inc.
Logo Upright:0.8
Type:Subsidiary
Location City:Covington, Georgia
Location Country:United States
Industry:Telecommunications
Parent:Telrite Holdings, Inc.
Num Employees:500+ (2022)
Services:Wireless service provider

PureTalk Holdings, Inc. is an American mobile virtual network operator headquartered in Covington, Georgia, United States. PureTalk provides wireless phone service over the AT&T network, while also leveraging eSIM technology.[1]

Marketing

PureTalk is promoted primarily towards senior citizens, as well as U.S. military veterans (the latter citing the company having been founded by a veteran, even though it is owned by Telrite Holdings).[2]

PureTalk has marketed itself through paid endorsements by conservative radio hosts and internet personalities such as Sean Hannity, Mark Levin, Dennis Prager, Ben Shapiro, Clay Travis and Buck Sexton.[3] Levin has promoted Pure Talk as an alternative to AT&T due to it being a "woke" company, despite the fact that PureTalk uses the AT&T network.[4] Additionally, PureTalk joined PublicSquare, an e-commerce platform that aims to be a woke-free alternative to Amazon and other big e-commerce platforms. [5]

In its marketing, PureTalk claims to have forgiven $10,000,000 of veteran debt.[6]

References

  1. News: Hardesty . Linda . 2 prepaid brands offer eSIM in a sign MVNOs are ready to tap the technology . 31 May 2024 . Fierce Network . 29 October 2020.
  2. News: Baragona . Justin . 2022-10-21 . Right-Wing Media Stars Promote Anti-‘Woke’ AT&T Rival That’s Actually Just AT&T . en . The Daily Beast . 2022-10-26.
  3. News: Baragona . Justin . 2021-08-18 . Sean Hannity Keeps Using the Afghan Crisis to Sell Pillows and Cellphones . en . The Daily Beast . 2022-10-26.
  4. Web site: Fox News host Mark Levin says AT&T doesn’t want “people part of the white dominant culture” as customers . 2022-10-26 . . en.
  5. Web site: PureTalk on PublicSquare . en.
  6. Web site: PureTalk Debt Forgiveness.

External links