PureWow explained

PureWow
Type:Private
Founded:2010
Industry:Media
Parent:Gallery Media Group
Location City:New York, New York
Homepage:www.purewow.com

PureWow is an American digital media company that publishes women's lifestyle content.[1] Acquired by Gary Vaynerchuk in 2017 as part of Gallery Media Group, PureWow tailors lifestyle topics for Millennials and Generation X,[2] [3] including fashion, beauty, home decor, recipes, entertainment, travel, technology,[4] literature, wellness and money.

History

PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl, among others. In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first editor-in-chief. In August 2014, PureWow was listed as no. 352 on Inc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies.[5] In May 2015, PureWow raised $2.5 million.[6]

In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.[7]

Editions

PureWow publishes national content as well as local content for New York City, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances.[8] PureWow articles are distributed via its website PureWow.com,[9] email, and over social media channels.

Reception

PureWow's executives have appeared on Fox News,[10] Good Day New York,[11] Today Show,[12] New York Live,[13] and Bloomberg TV to discuss fashion and native advertising topics.[14] Forbes magazine highlighted PureWow's audience growth in an interview with PureWow CEO Ryan Harwood.[15] The company's growth to four million readers earned PureWow features in Fortune's Brainstorm Tech Startup Idol,[16] [17] one of Paradigm Next's Featured Fridays,[18] and Crain's New York Business.[19]

Notes and References

  1. News: America's Most Promising Companies. Forbes. January 2014.
  2. Web site: Everything You Know About Marketing To Women Is Wrong. Inc.. July 2013.
  3. Web site: Gary Vaynerchuk Acquires Women’s Publisher PureWow. Wall Street Journal . 8 March 2017.
  4. News: PureWow's audience of a million ladies think they love wine, but they really love tech. Pando.com. October 2012.
  5. Web site: The 2014 Inc. 5000. www.inc.com. The Editors of Inc.. 11 September 2014.
  6. Web site: Sluis. Sarah. Deals By The Dozen: Recapping The Hot Year In Publisher M&A. AdExchanger.com. AdExchanger. 11 January 2016.
  7. Web site: Gary Vaynerchuk Acquires PureWow, Launches The Gallery . AdWeek . 8 March 2017.
  8. News: Making Money Fun Again. Wall Street Journal. October 2013.
  9. News: The 100 Best Websites for Women 2013. Forbes. December 2013.
  10. Web site: PureWow Figures Out Women. Fox News. November 2014.
  11. Web site: Thing To Look Forward To In 2015. Good Day New York. January 2015.
  12. Web site: Fashion Fixes. Today Show. February 2015.
  13. Web site: New Ways To Wear The Denim Skirt. NBC New York. September 2014. 2015-07-15. https://web.archive.org/web/20150402032823/http://www.nbcnewyork.com/video/#!/on-air/as-seen-on/New-Ways-to-Wear-the-Denim-Skirt/273610411. 2015-04-02. dead.
  14. Web site: Is Native Advertising The New Normal?. Bloomberg Business. October 2014.
  15. Web site: PureWow Dazzles with Sponsored Content, Grows Readership to 4 Million. Forbes. October 2014.
  16. Web site: Brainstorm Tech Startup Idol: And this year's winner is.... Fortune. July 2014.
  17. Web site: Are you resilient enough to start your own business?. Fortune. April 2015.
  18. Web site: Featured Fridays: PureWow. Paradigm Next. June 2015.
  19. Web site: Women's Lifestyle site's carefree embrace of sponsored content pays off. Crain's New York Business. May 2015.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "PureWow".

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